Well, it’s that time of year again. The days are getting shorter, the temperatures are getting cooler, and you know what that means: You’re running out of time to procrastinate on those pesky email marketing goals you’ve been putting off. So before you know it, winter is knocking at your door, and you’ll be wishing you’d done more to get those email campaigns off and running.
But don’t worry, this isn’t going to be one of those “getting to know you” blogs where I try to convince you to subscribe to my newsletter. No, these are the blogs where I’m going to teach you how to set up and manage your email marketing campaigns successfully.
The Best Drip Email Marketing Software for Small Businesses
If you’re considering a robust email marketing solution for your brand, you most likely have heard of – or at least, have dabbled in – drip email marketing. Simply put, drip email marketing is sending out continuous and frequent emails to your customers and subscribers to move them into your top of mind, and, ultimately, drive sales.
The best part of this approach is that it doesn’t require a lot of technical know-how to get started – or at least, it doesn’t require as much as traditional, one-off email marketing campaigns. So if you’re looking for a way to get started without a lot of hassle, then drip email marketing is the perfect choice for you.
Why Should You Try Drip Email Marketing?
There are a number of benefits to sending out regular, continuous emails, which you can use to justify your investment in a drip email marketing software package. To start with, continuous emails allow you to stay top-of-mind with your audience, which in turn drives sales. It’s a simple formula: If you want to grow your business, you need to stay top-of-mind with your audience.
But continuous emails also have a psychological impact on your audience – if you want to grow your business using email marketing, you’re going to have to invest in some psychology, too.
How Do You Stay Top-of-Mind Without Having to Over-Expand?
If you don’t want to go the drip email marketing route but still want to stay top-of-mind with your audience, there are a number of tactics you can use. You can experiment with several tactics, such as sponsoring events or workshops locally, launching a crowdfunding campaign, or setting up a freebie-worthy blog to keep your audience engaged.
However, one of the simplest and most effective ways of staying top-of-mind without having to over-expand is through content curation. Simply put, creating curated content ensures that your audience knows you’re constantly thinking about them and keeping up with the times – and what better way to do that than by constantly providing them with useful and engaging content ranging from blog posts to infographics or videos.
The Key To Successful Content Curation
To stay fresh and relevant, content curation is a must. Try creating content that’s tailored to your target audience, and ensure that the content you choose to curate is both useful and engaging. To ensure that you remain impartial, you may want to consider hiring an outside blogger to help you curate content.
Don’t get me wrong – you should definitely consider doing your own content curation, especially if you have the skills. But if you’re looking for an efficient way of getting quality content quickly, then outsourcing is the best option
Pro-tip: If you want to keep your content fresh and interesting, consider creating shorter, concise posts. Long posts usually don’t do much of anything for your audience – if you want to engage your audience, create concise, bite-size posts that are easy to digest.
Outsourcing Is Key To Successful Email Marketing
It’s no secret that running a business can be tough. Between taking care of your customers, handling your employees, and trying to keep up with the growing demands of your brand, you may not have the time to handle your email marketing efficiently. That’s where outsourcing comes in.
If you’re looking to grow your business using email marketing, consider outsourcing some of the work to experienced email marketing consultants who can help you set up automated email campaigns, analyze the results, and provide guidance on how to improve your performance.
Remember: You’re not alone in this challenge! Many businesses, especially those who are just getting started, find that running email marketing campaigns is a bit overwhelming. That’s why we’ve hand picked these products for you. With this in mind, let’s get started.
Get Organized First
Setting up a drip email marketing campaign can be a lot of work, and it requires a lot of organization. First, you need to set aside a few hours to an entire day to properly set up the email. Once the email has been set up, you need to download and install the software onto your computer. Then, you need to enter the required information, such as your sending email server, SMTP password, and whether you want your emails to be signed with a digital signature or not.
To avoid any hiccups down the line, it’s advisable to get these steps right the first time. To ensure this, we’ve compiled a list of the top 5 drip email marketing software products that can help you set up your campaign efficiently and effectively.
A Simple Guide to Setting Up Your Drip Email Campaign
Here’s a simple guide to setting up your drip email campaign: