How to Use Squarespace Email Marketing to Grow Your Business

If you’ve ever tried to grow your business using traditional marketing methods, such as advertising, you’ll know how difficult it can be to measure the results of your efforts. To compound matters, you’ll likely be charged premium rates to make sure your ads reach the right people. With email marketing, you can measure the results of your campaigns in direct relation to the number of leads you generate, and determine whether or not your campaigns are effective based on industry benchmarks.

What is Squarespace Email Marketing?

Squarespace Email Marketing is a set of tools made for creating and sending beautiful, personalized emails that grow your business.

Why should you use Squarespace Email Marketing?

Because Squarespace Email Marketing makes it easy to build stunningly creative emails that capture your reader’s attention and keep them coming back for more. Designing an email can be difficult; making something that’s both beautiful and effective can be near-impossible. With Squarespace Email Marketing, you can craft a marketing message that performs well and meets all your design standards.

How does Squarespace Email Marketing work?

The service is completely free, and relies on a system of tags, calls to action, and email automation to ensure you always have something to send out when new customers sign up for your list. No need to hire expensive designers or copywriters, and no need to worry about reaching out to too many people – with Squarespace, you can have an email go out to a selected group of people you choose.

To get started, visit https://emails.squarespace.com, and enter your email address. You’ll then be presented with a form to enter information about your organization – your products, services, and targets. When you’re done, click the blue button to create your first email.

While you’re on this page, you might notice that a little blue flag appears next to the input field. This is an alert to let you know that Squarespace has collected some basic information about you and your organization – your email’s subject matter, the kind of content you normally send out, and a brief description of your products and services.

Creating a Lead Magnet That Works

The first step in order to grow your business using email marketing is to create a lead magnet that will make potential customers click through to your site and apply for your product or service.

In other words, you’re going to attract a group of people to your side – your email list – by offering them something valuable in return for their email addresses. You can use a few well-known techniques to attract potential customers, like offering a free sample of your product or service, or a discount on your most popular one.

For example, let’s say you’re offering a 5% discount on all purchases made on your website. To get the discount, visitors have to click a button that takes them to a confirmation page where they can enter their email address. Now, you can send them an email with a link to your product’s page, or you can use a tool like AWeber or MailChimp to send them offers and updates from your company.

The key is to come up with a reason for someone to enter their email address in the first place. That way, when you offer them a discount or other valuable reward, it will be much easier for you to convince them to subscribe to your mailing list.

Designing an Email That Works

Once you have your lead magnet, it’s time to design the email you’ll use to promote your product or service. Make sure that your email contains a subject line that will make the recipient want to open it. You can also use tools like Hootsuite or MailChimp to get inspiration for your messages – checking out what others are doing and re-creating or incorporating that into your own strategy.

Before you send out your email, make sure that everything is spelled correctly, and that the grammar and syntax are correct. You should also proofread the email to make sure that it reads smoothly. You can use a tool like Grammarly to help you out with this. And one more thing, avoid using too many big words or phrases in your emails. Your readers will not have to hunt down these words, and it will make the overall message seem less personal.

Also, make sure that everything is relevant to your target audience. In the previous example, we mentioned that you’re offering a discount on your products. In that case, your target audience will be people interested in purchasing discounted products. Therefore everything in your email should be related to that – your offer, the reason for the discount, and so on.

Choosing The Right Time To Email Your List

When it comes to email marketing, you have two options; send it when there’s a good chance your audience will open it, or save it for when there’s not as much competition and your target audience is more likely to see it.

If you’ve ever tried to market a product or service during a major holiday or holiday gift-giving season, you’ll know the challenge of getting people to leave the comfort of their homes and give your product or service a chance to grow. Especially during Black Friday, when people are anxious to get their hands on the products advertised for big discounts, you’ll often struggle to get anyone to answer the door or pick up a phone.

For our example, let’s say that you want to promote your 10% discount on a specific product (shoes, for example). You could try emailing your customers on Black Friday, but you’d have a better chance of getting them to visit your website on a Tuesday.

Keep in mind that people’s attention spans are shorter these days – so make sure that your emails are short and to the point. Social media users often skim over articles in search of more content, so make sure that your emails are action-packed. And last but not least – be authentic. Your readers are more likely to believe that you’re reaching out because you genuinely want to help, rather than because you want to push something, or because you think that they’re going to be interested in what you have to say.

How to Use Automation To Grow Your List

You can use a tool like AWeber or MailChimp to grow your email list and send out your emails. These tools make it easy to automate the process of collecting email addresses and sending out regular emails – which is critical if you want to scale your business. Without automated processes in place, you’ll be scrambling to keep up with your correspondence, which will damage your reputation as a business owner and brand advocate. Even worse, you might end up forgetting to credit a source or properly give a disclaimer for something you write. The last thing you want is to get in trouble with your marketing partners for impersonating their brands or passing off their products as your own.

With automated email marketing, you can rest assured that you’ll always have something to send out to your list. No matter how many times people unsubscribe, you’ll always have a new list to add them to. And if you want to create more content and make sure that your emails aren’t the same, you can use a tool like Hootsuite or MailChimp to create and send out automated broadcasts, which will reach your target audience multiple times a week.

In the next section, you’ll learn more about the various elements that went into making this article. Be sure to read the entire article for more information.

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