In case you’ve been living under a rock (or just haven’t been checking out tech news in general), you’d know that WordPress, the popular blogging platform, just had its biggest redesign in history. The platform’s famous “viral” blogging community jumped on the opportunity to change the game and launched thousands of websites using the updated software. In addition, as people continue to flock to WordPress for their blogs, many are looking for ways to grow their audience. One of the best ways to do that is through email marketing.
Even if you’re already using WordPress to power your blog, it’s likely that you’re not using its email marketing features. If you’re looking for a solution, here are ten of the best WordPress email marketing plugins available.
MailChimp, the leader in email marketing software, has been around for long enough to know how to make email marketing easy for even the most inexperienced users. The plugin, which is completely free, is incredibly easy to use. Once you’ve downloaded and installed the plugin, you’ll see a handy little MailChimp button in your WordPress dashboard. Just click it to begin incorporating email marketing into your next blog post.
The beauty of MailChimp is that it makes the process of setting up and sending out emails very easy. First, you’ll want to integrate your MailChimp account with your WordPress account. To do this, visit Settings > E-mail Subscription > Add New Email Subscription and click the “Connect” button. Now, you can begin creating different email content and send it out to your subscribers. (You can also go through the tutorial again to ensure you’ve got everything set up correctly.)
2. Post Planner
Post Planner, another excellent WordPress email marketing plugin, is a bit more complex than the others listed here but is also one of the most powerful ones available. To use this plugin, you’ll need at least a basic understanding of HTML and WordPress, as it requires a bit of code to work. However, for those who have these skills, Post Planner can be a great help in organizing and strategizing your blog posts and newsletters.
Like MailChimp, Post Planner will automatically incorporate any new blogs or websites that you have into your email marketing. To start, you’ll simply want to enter your email address into the “subscribe” area on the right side of your WordPress dashboard. Post Planner will then send out a confirmation email letting you know that you’ve accepted the subscription. From there, you can begin using the tool to organize your content strategy.
There are different subscription levels available with Post Planner. When you first visit the site, you’ll see a short overview of each one. Simply click on the one that’s right for you to dive into more details. For instance, if you’re looking for a free trial, click on the “Try Post Planner” button. You can then enter a valid email address and click the “Create Plan” button.
3. Mad Mimi
Mad Mimi is a free WordPress email marketing plugin that was designed specifically for content creators, marketers, and digital nomads. To use this plugin, you’ll need to have a decent knowledge of HTML, CSS, and WordPress. This plugin was also one of the first to utilize the updated web technologies introduced in WP 3.0. Because of this, even those who are not tech-savvy may find it easy to use.
One of the best things about Mad Mimi is how clean and uncluttered the dashboard is. You’ll only see useful information when you are logged into the WordPress dashboard, so simply click the “Hello” tab to access all the necessary information. Next, you’ll want to enter your email address in the subscribe area on the right of your WordPress dashboard. This is the area that the plugin will pull content from. Simply create a new email content and begin sending it out to your subscribers.
4. WP Retreat
WP Retreat is a relatively new addition to the WordPress email marketing plugins line but has already become a popular choice among users. This plugin offers complete management of all your email marketing, from creation to distribution, in one place. You can also set up automated email campaigns that will be sent out on a schedule of your choosing.
When you first visit WP Retreat, you’ll see a short tutorial that will introduce you to the basics of using the tool. After you’ve completed the tutorial, you’ll be presented with a dashboard that’s filled with useful information. From here, you can create and send out automated or manual emails, as well as track the activity of each individual email.
The best part of WP Retreat is how easy it is to use. Even those who are not tech-savvy will find it easy to get around. Even better, the developers claim that they’ve made the setup process extremely straightforward, which should help less-tech savvy users get up and running quickly.
5. Email Blast
Email Blast, as the name suggests, was designed to help digital nomads and content creators send out massive email campaigns on a regular basis. This plugin, which is completely free, was also one of the first to utilize the updated web technologies introduced in WP 3.0. Like Mad Mimi and WP Retreat, Email Blast offers complete management of all your email marketing in one place.
Like the others on this list, Email Blast has a streamlined and easy-to-use dashboard. When you first visit the site, you’ll see a short tutorial that will introduce you to the basics of using the tool. After you’ve completed the tutorial, you’ll see a list of your most recent blog posts along with a link to each one. Simply click on any one of these to view the full post.
If you’ve been searching for an all-in-one email marketing solution, you’ve found it with Email Blast. Even those who are not tech-savvy will find it easy to use. Furthermore, the developers claim that they’ve made the setup process extremely straightforward, which should help less-tech savvy users get up and running quickly.
AWeber, the leading provider of email marketing solutions, has been around for a long enough time to know how to make the process of setting up and using its service easy for users. The company was founded in Europe and was purchased by Hubspot in 2016 for a cool $30+ million. In case you’re not familiar, Hubspot is the CRM system used by some of the largest and most successful blogs on the web.
To use AWeber, you’ll first need to have a WordPress account. Simply visit Dashboard > Settings > General and change the “Site Address” from “http://localhost” to your actual website address. Now, you can login to your WordPress account and begin using the plugin’s email marketing features.
After you’ve logged in, you’ll see a box at the top of the screen with the heading “New Blog or Website?” Click the “+” icon next to that box to begin creating a new blog or website. Enter a name for the blog or website in the “Name” field. Choose a web host in the “Redirect to URL” field. When creating a new website, it’s always a good idea to use a premium domain name.
Once you’ve entered the URL for the site, you can begin configuring its email properties. To do this, click the “E-mail” tab in the dashboard.
Here, you’ll want to enter the email address for your AWeber account in the “Email” field. When you’ve entered your AWeber account email, you’ll see two options appear in the “To” and “Cc” fields respectively. To send a mass email to your contacts, simply fill out the “Email Blast” form with your contact information.
After you’ve filled out the form, click the “Send Test Email” button to send out a brief email to yourself to ensure that the email address is valid. Once you’ve confirmed that the email address is correct, you can click the “Create Campaign” button to begin creating and sending out email campaigns. You can also add subscribers to your existing lists here.