Email marketing is one of the oldest forms of marketing, having been around since the late 1800s. Since then, the form has evolved from basic text messages to digital campaigns that can reach millions of subscribers at once.
Many email marketing platforms have sprung up around this time, offering developers, designers, and marketers a place to launch their next campaign. If you’re searching for an email marketing solution, check out these products, which we’ve carefully examined and ranked according to their capabilities.
If you’re looking for a full-featured and established email marketing platform, then check out ActiveCampaign. This is one of the more popular choices for developers, designers, and marketers who want to create marketing emails that seamlessly integrate with their other platforms (like salesforce, google marketing, and more).
One of the main reasons why ActiveCampaign is ranked so highly is because of its range of integrated services. This includes automated email sending (via their marketing automation platform), digital marketing analysis (via their marketing analytics platform), and integrated campaign tracking and reporting.
A reliable, affordable, and easy-to-use option, MailChimp is the Google Analytics of email marketing. This web-based platform has more than 12 million active users, making it one of the more popular choices for marketers who want to send regular emails to a large audience.
Another reason why MailChimp is so effective is because of its easy to use drag and drop interface. This allows users to design and send promotional emails in minutes rather than hours (or days).
If you’re searching for a no-cost option or you want to test out different email marketing strategies, then MailChimp is a great choice. With its easy to use interface and huge user base, you’ll easily find the audience that you’re looking for.
Founded in 2011, HubSpot is another well-known and highly regarded email marketing platform. It’s designed for businesses, but the platform is also open to consumers and other non-profit organizations. HubSpot provides a variety of features, including email automation, split testing, and analytics.
This product is a bit more expensive than the other options on this list, but it also provides advanced features that make it worth the investment. It’s been used by marketing teams at brands like Coca-Cola and American Express to send out millions of emails without breaking the bank.
A mid-sized option with a solid reputation, Marketo is the Microsoft Azure of email marketing. This product offers SMTP integration, dynamic content insertion, automated email sequencing, and more.
Marketo also has an enterprise edition that offers even more features, along with customer and employee engagement technology (like surveys and social listening).
If you’re looking for a simple, no-frills solution that offers great security, then check out ActiveInbox. This product is a popular choice among digital marketers who want to quickly and easily set up automated email campaigns.
ActiveInbox is the do-it-all man of the list, offering all the tools needed to build and manage email marketing campaigns: SMTP integration, dynamic content insertion, and more.
The security offered by this product is also top-notch, with features like DMARC (domain-based reporting) and DNS (domain name system) validation. These features help to ensure that your emails reach their intended recipients without being flagged as spammy.
What Is Digital Marketing?
If you’re not familiar, digital marketing is an umbrella term for marketing activities using digital technologies (like emails, websites, and social media accounts).
This includes things like SEO, content creation (like blog posts and infographics), paid ads, social media management, and more.
The main goal of digital marketing is to drive traffic to your website or digital store. You can learn more about digital marketing here.
Why Should You Care About This?
Why should you care about this? Email marketing is one of the most effective, cheapest, and simplest forms of digital marketing. It’s also one of the most popular options among marketers, especially those who want to get started quickly and don’t have the time to master a fully featured software application.
If you’re searching for a beginner-friendly or a quick way to get started, then this option is a great choice. You don’t need to worry about configuring automated email campaigns or learning how to use advanced graphics. You’ll simply need to pick a username and password, and you’re good to go.
As this is an evolving field, make sure to keep up to date with the latest news and developments by visiting the Digital Marketing & #38; #Social Media Jobs board on LinkedIn.