The pandemic has changed the way we all do business. With many industries seeing a decline in activity, businesses have turned to their online platforms in search of new revenue sources. As a result, many businesses have turned to email marketing as a means of generating new leads and engaging with existing customers. Let’s take a closer look at how you can create a winning email marketing campaign to grow your business in the new year.
Focus On Building Rapport With Your Audience
It’s always important to establish rapport with your audience, and this is doubly true when engaging with people via email. You never know what sort of issues your contacts may be facing, and being able to provide them with some insight may just become a win-win for both parties.
You can start by simply being someone they can trust. Having a trustworthy face behind an email address can make a world of difference, as you’ll see in the next couple of tips. However, you must also prove to be someone who can provide value to them. This is easier said than done, but it’s an essential principle to keep in mind if you want to create successful email marketing campaigns in the future.
Make Sure Your Email Marketing Platform Is Industry-Standard
It’s always a good idea to do some research into the various email marketing platforms before committing to one. The key difference between them is how well they support various marketing strategies and how easy it is to get started with. Of course, you don’t need a complex platform to do email marketing, but having the option to choose from a variety of tools is better than having to use one that doesn’t serve your purpose.
Make Sure You Have The Correct Analytics Setup
It’s important to keep track of the metrics associated with your email marketing efforts. Without them, it’s hard to know whether or not your campaign is actually performing as expected. Thankfully, monitoring tools make this easy. Install Google Analytics from the toolbar or plug-in on your WordPress site to start gaining insight into the effectiveness of your campaigns. From there, you can easily track the demographics, channels, and other metrics that will allow you to better understand how customers interact with your content.
Use Keywords In Your Subject Lines
According to HubSpot Blogs, the average person scans through their email inboxes until they find something interesting. As a result, your subject lines are often the first thing a contact will see, and you only have a few seconds to make an impression.
Using keywords in your subject lines is an easy way to stand out among your competitors and attract the right audience to your emails. When someone with the keywords “email marketing” in their subject lines opens up your email, they’ll hopefully be lured into reading your pitch.
Personalize Your Approach In Your Emails
One of the most effective ways of getting a response from potential customers is through personalized emails. According to HubSpot Blogs, the average person opens up their inbox several times a day, so you must be careful not to bombard them with junk mail. However, you can adapt your approach to be more personalized and inviting.
Personalized emails give you the opportunity to stand out among your competitors. By taking the time to get to know each of your contacts a little bit more, you can tailor your approach to fit their needs. Some ideas for personalized emails include;
- Announcing a special offer or discount for that specific contact (customer appreciation)
- Extending a welcoming message (warm approach)
- Offering advice or guidance (expertise)
- Incorporating photos of yourself or your team (human element)
- Throwing in a funny story or anecdote (humor)
These are just a few ideas for how you can make your emails stand out among your competitors. The possibilities are endless, so don’t be afraid to experiment.
Build Relationships With Your Audience By Hosting And Participating In Content Creation
Besides just sending them your emails, you can also build relationships with your audience by creating content that they value and benefit from. The key is to put yourself in their shoes for a second and ask yourself; “What would I want in exchange for free information about this topic?”
Often times, people will give you their contact information in exchange for something valuable that they value. This content might include a guide to saving money, an outline of the steps to take before making a purchase, or simply a unique opinion piece on a relevant topic. You can take advantage of this by using your content to create a small library of resources that you can make available to customers. Depending on your niche, you might even consider creating a YouTube channel to feature helpful training videos.
Track The Effect Of Your Email Marketing Campaign
If you followed the advice laid out above, you should have a pretty decent idea of how to create a winning email marketing campaign. The last step is to track the results of your efforts. There are a variety of tools available that can help you do this, so don’t be afraid to experiment.
The only thing that matters at the end of the day is that you are making enough noise to get noticed.