The Best Email Marketing Practices for 2019

Email marketing is one of the most effective ways to attract customers and ensure they remain engaged with your brand. While the email itself may only contain limited content, just a few short sentences, its ability to draw users into an open and interactive space means it often serves as a potent mix of marketing and sales. That’s reason enough to incorporate it into your marketing mix.

Whether you’re just starting out or you’ve been doing this for years, the practice of email marketing is constantly evolving to fit new ways of communicating and engaging with consumers. So it’s a good idea to revisit the subject every year to see how you can get the most from this potent marketing tool.

Evolve With The Times

The first thing to do if you want to effectively implement an email marketing campaign is to assess the strengths and weaknesses of your current strategy. One of the best tools for this purpose is the Email Marketing Survey from Neogenix, an email marketing agency based in the UK.

This tool allows you to score your strengths and weaknesses and compare them with similar businesses’. The feedback you get will help you identify areas for improvement and evolve your strategy to fit new channels and tools.

Experiment With Creative To Generate Attractiveness

When we think about marketing and sales techniques that are effective today, it’s quite likely that creative copy, attractive visuals, and strong calls to action will feature prominently. If you want to improve your email marketing performance, you need to experiment with creative techniques such as design, imagery, and copy to generate attractiveness.

For example, if your email’s design is a bit too plain or your call to action is a bit too traditional (e.g., “Click here to learn more”), you might want to consider revising the copy to stir curiosity and interest in your product or service. You can also experiment with different images to see which ones attract the most customers (e.g., a product shot vs. a cartoon vs. a simple text-only design).

Avoid Shiny Sales Pitches

When executed well, email can be a powerful tool for marketing. A good example of well-crafted copy with a strong call to action is the email that poses as a simple request for more information followed by a pitch for the product or service. For example, “Hey friend, I think you’ll really like product name; here’s why: statement of purpose” followed by a pitch for the product.

If, however, the purpose of your email is to simply make a sale, avoid using words like “friend” and “pitch”. Your relationship with the recipient is none-and-it’s certainly not friendly; they’re not going to be friendly with your brand either.

Use Automated Email Campaigns

Even though we live in an automated world, there are still plenty of businesses that operate entirely via manual processes. That’s why it’s a good idea to use automated email campaigns to increase the effectiveness of your marketing strategy. Essentially, you can use software to send out letters, emails, or SMS messages on a regular basis. So, if you want to be sure your emails are reaching the right people at the right time, consider using automation tools.

There are a variety of software solutions available that can help you automate your email marketing. For example, HubSpot, Marketo, and Mailchimp have all designed their products with marketing in mind. For more information on this subject, check out this blog post by Convinceand Convert or download the complete guide to automated email campaigns from HubSpot.

Keep Track Of The Results

Marketing and sales can sometimes be tricky to track, but it’s essential to keep track of the results of your email marketing campaign. This is especially important if you’re sending hundreds of emails a day or if you’re taking credit for a marketing program that’s already in progress.

Luckily, there are a variety of tools that can help you keep track of the results of your email marketing campaign, including HubSpot, Mailchimp, and Pardot. You can use these tools to analyze the success (or failure) of your campaign based on different metrics, including the number of clicks, opens, clicks-to-opens, and closed-won transactions. Keep in mind that not all metrics are created equal, so you might want to track multiple metrics to get a clear picture of how effective your campaign is.

Do These Things And More, And You’ll See Amazing Results

As we’ve established, marketing through email is a powerful way to attract customers and encourage them to do business with you. But that doesn’t mean it’s easy. To get incredible results from your email marketing strategy, you need to do the following things:

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