10 Best Email Marketing Software for 2015

Nowadays, email marketing is a vital part of any business’ marketing mix. Smart businesses recognize this and are implementing effective email marketing strategies to improve their conversion rates and maximize their ROI.

If you’re looking for the best email marketing software available, then you’ve come to the right place. We’ve compiled a list of the top 10 email marketing CRM platforms, covering everything from marketing automation to drip campaigns and beyond.

With so much variety, it’s easy to be overwhelmed by the options. Don’t worry, we’ve got you covered. Here’s a quick run-down of the ideal CRM for every business.

1. Marketing Automation

Thanks to the digital revolution, email marketing is now at the center of every business’ marketing operations. From capture to conversion, automation can help you improve every step of the way. And what’s more, most marketing automation platforms integrate seamlessly with your CRM. So when a new lead comes in, the software will pull in all the relevant information and present it in an easy-to-read format.

2. Mobile-First

The number of consumers using mobile devices to access the internet has reached an all-time high. If you’re not providing a mobile experience for your customers, you’re losing out on a potentially huge audience. And since email marketing is frequently performed through mobile phones, this trend directly impacts the type of CRM software you need to purchase. As a business owner or marketer, you need to keep in mind that customers are increasingly mobile and accessing your company’s products and services online from anywhere.

3. Responsive Design

With so much emphasis on digital marketing and email marketing, you would think that businesses would adopt digital marketing methods and tools to their advantage. After all, mobile devices are now considered as essential marketing tools. Using mobile phones and tablets to access the web has made such a difference to consumers’ expectations. If your website doesn’t look incredible on mobile phones and tablets, you’re losing out on a potentially huge audience. Of course, you want your website to look pristine no matter what device a consumer uses to access it. This is why you want your website to be mobile-friendly and responsive.

4. Interactive Forms

You can’t talk about email marketing without mentioning forms: they are essential to every single campaign. According to HubSpot Blogs, form submissions from email campaigns make up 27.2% of their total site traffic. To capture leads successfully, you need to make sure that your forms are as innovative as possible. For example, you could offer a discount for a certain day if someone visits your website and makes a purchase within a certain time frame. Or, you could offer a free sample at the point of purchase.

However, making sure your form is error free is essential. According to HubSpot Blogs, 17.6% of form submissions are unsuccessful because of errors. While you’re on the topic of forms, don’t forget to offer your customers a way to contact you via email (or another method if that’s not feasible). This will assist you in building and nurturing your customer relationships.

5. Social Media Integration

In the past, having a separate social media account for each form of media was sufficient. However, the digital era has made it necessary to have a unified social media account for all your company’s websites and online properties. You don’t want to appear spammy to your audience, and you certainly don’t want to have a fragmented view of your audience.

Luckily, integrating your social media accounts within your CRM is extremely easy. HubSpot Blogs states that 37% of their users have social media accounts integrated within their CRM. If you’ve been holding off on integrating your social media accounts, now is the perfect time to do so.

6. Segmentation

If you’re sending the same exact email to everyone in your list, you’re losing out on a potentially huge audience. This is why you want to segment your email lists according to behavior, interest, or demographic. You can utilize a tool like HubSpot’s CRM to create segments, and you can distribute your email campaigns according to these segments. So, for example, a segmented list containing only women between the ages of 18 and 24 would receive customized pitches from a luxury travel brand, while a list of men in the same age range would receive deals for tech accessories.

Segmentation is important because it allows you to target the right audience for your products and services. When we think about email marketing, we often think about sending one general email to one large audience. While this may have been sufficient in the past, it is no longer good enough. Businesses must segment their email lists to have a better understanding of who their audience is and to tailor their messages accordingly.

7. Mobile App

The last few years have seen a massive increase in the number of consumers accessing the internet and connecting with businesses through their phones. This has been made possible through mobile apps. If you’re not offering your customers a mobile app to access your business, you’re limiting your reach. According to HubSpot Blogs, 66.3% of their users access their CRM from a mobile device. If you’re looking for the best email marketing software, then you need to make sure that your customers can easily access your company’s offerings through the devices they use most frequently.

8. Live Chat

If you’ve ever been on Twitter, you may have seen the hashtag #YamahaChat. This is where brand accounts come together to have an open conversation with their followers and anyone watching. It’s a great way to engage with your customers and find out what they’re interested in and need from your company. While you could simply have a regular old chat with a customer service representative, live chat is a fantastic way to create a more intimate connection and get the information you need without the pressure of an office environment.

Since live chat is an extra step for customers, you can use it to get more information about what they need or want, engage with them on a more personal level, and even solve their problems. This is why live chat is such a versatile tool when it comes to email marketing. It can be an additional step in the path to purchase but can also be used to assist customers after the fact.

9. Lead Scoring

To determine the quality and relevancy of your leads, you must score them. That is, you will assign a numerical value to each lead that reflects its relevancy to your business. This is known as lead scoring. Once you have a large enough sample size, you can start to pull trends and patterns from your data to determine the best strategy for converting leads.

10. A/B Testing

Last but not least, we have A/B testing. This is the practice of sending out a tiny variation of an existing campaign or offering and measuring the results. This process is incredibly valuable when determining the effectiveness of a campaign or new offer and allows you to optimize based on the results. To give you a better understanding of how A/B testing can be used effectively, we have compiled a list of tips and tricks from the experts.

For example, let’s say you are trying to promote a new product and you’ve defined two different email campaigns: one using basic text, the other using a combination of images and text. You can use A/B testing to determine which version of the campaign performs best.

Additionally, having two versions of a campaign allows you to compare the results and determine if there are any significant differences between the two. This way, you can determine which version of the campaign is most effective and adjust it for the next phase or version.

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