Depending on the size of your business and the targeted audience you are trying to attract, there’s an email marketing tool that can help you reach your audience and nurture leads into paying customers. We compare the top 3 email marketing tools for small businesses so you can easily choose the one that’s right for you.
AOL vs. Google vs. Hotmail
Email marketing tools are a dime a dozen these days, and with the rise of the digital nomad and the self-employed freelancer, there’s an abundance of options to compare. So many, in fact, that choosing a marketing platform can be difficult. What differentiates one service from another is functionality and customer support, so let’s take a look at the three most popular options for small businesses: AOL, Google, and Hotmail.
AOL is incredibly popular among older audiences, but even millennial audiences use the service as well. AOL is best known for its bulletin boards, which are now integrated into their modern platform. The goal of the platform is to make your life easier by doing all the work for you. For example, if you’re looking to build a mailing list, all you need to do is enter your email address into the sign-up form, and you’ll receive daily or weekly emails from AOL.
AOL’s strength is in the functionality the platform provides, such as SEO tools, image optimizer, and analytics. Small businesses that are looking for an easy-to-use email marketing platform will find AOL appealing. That being said, if you’re looking for robust analytics, you might want to consider Google Analytics or HubSpot, as these offer more features and are more resourceful. If you’re looking for an engaging image experience, you can’t go wrong with AOL either since the platform offers integrated image tooling (AI, Amazon Product Images, and YouTube thumbnails).
With over 2.8 million websites indexed in their search engine, it is safe to assume that Googe knows what they’re doing when it comes to searches, right? Wrong, somehow, Yahoo! (formerly known as “Google’s biggest competitor”) still holds the top spot in global searches. This means that even though there are more than 2.8 million websites out there, only some of those websites are actually discovered by Google’s search engine, which is why it’s important to optimize your website for SEO.
When it comes to the overall user experience on your website, there are two aspects to consider: speed and design. Since the vast majority of users visit websites to get information, you want your site to load quickly and be visually appealing. This is why you need to be mindful of the type of content you’re putting on your site and how it’s styled. For example, if you’re using images a lot on your website, you might want to consider using a tool like Canva to help you design your flyers and posters since they’re easy to use and don’t require any specialized design skills. Your site’s speed and design will directly impact its overall usability and engagement, so it’s worth taking the time to find the right tool for the job.
Hotmail is one of the world’s most popular web-based email services used by hundreds of millions of people around the globe. It was originally designed as a spam-fighting tool, and while it does a great job at that, it is also popularly used as a general email service. Hotmail is ideal for small businesses that want to engage with their audience through email because the platform provides you with all the necessary tools to launch and manage your campaign. There are two ways you can use Hotmail: as a free service or as a premium service (Hotmail Plus and Hotmail VIP).
With the free service, you get a professional email address (i.e., [email protected] ) that is associated with your Hotmail account. This is an ideal option for small businesses that want to stay within the Hotmail ecosystem since there are no limits on the number of email addresses you can associate with your account. If you’re looking for a free service that provides you with all the basic features you need, Hotmail is a great option. That being said, if you’re looking for something more robust, you might want to consider paying for the premium service since it provides you with more features.
Which One is Right for You?
Now that you have an idea of the various benefits that each of the platforms discussed above offer, it’s time to figure out which one is right for you. Ultimately, it depends on what you’re looking for in a marketing tool. If you’re looking for a simple, yet effective way to get in touch with your customers, AOL might be the perfect fit. If you’re looking for robust analytics that can help you grow your business, Google Analytics is what you need. Finally, if you’re looking for a creative tool that can help you engage your audience, take a look at Canva. That being said, keep in mind that each of these services is completely free until you start growing and need additional functionality.