Choosing the best email marketing provider can be a daunting task. There are many providers out there and while many offer great services, not all are created equal. There are a few crucial factors you need to consider before you make a decision. Let’s dive in and explore the most essential factors to consider when choosing an email marketing provider.
Dedicated Account Manager
The first and arguably most important factor to consider when choosing an email marketing provider is the account manager. You need to make sure that they are a team of professionals who not only know how to manage an email account but can also help you design a strategy for marketing via email. Some account managers specialize in social media marketing, while others may be more familiar with search engine optimization (SEO) or content strategy.
These account managers should be able to not only answer any questions you may have about the services they offer but should also be able to provide training if needed. They should be able to respond to your emails within a timely manner and not ignore you or send you automated email replies or canned responses.
24/7 Customer Support
Another important factor to consider is the level of support you receive from the company. Some providers offer 24/7 customer support, while others may only offer live chat or an email reply that is already crafted and sent out by an automated message. The level of support you receive will depend on what service you are purchasing, but you should still expect to receive a response from a customer service representative regardless of the time of day or night that you contact them.
The level of support you receive from the email marketing provider will also determine how well you are able to use their platform. If you have any questions regarding the use of their platform or want some help setting up automated emails, they should be able to provide you with immediate and helpful assistance. You must also make sure that the provider you are choosing offers sufficient technical support should you experience any difficulties.
Features Of The Platform
The next crucial factor to consider when choosing an email marketing provider is the features of their platform. You need to make sure that their platform is easy to use and offers all the necessary features you need to successfully run an email marketing campaign. Some providers’ platforms are more advanced than others and offer additional features that may be beneficial to your business. Some of the features you may want and need include:
- Scheduling Email Campaigns
- Automatic Responses
- Email Drafts
- Triggered Emails
- Tag and Segmentation
- Personalized Messages
- HTML Email Design
- And Much More!
Take a few minutes to peruse the features of the platforms your top candidates offer and make sure you look for those that will be most beneficial to your business. With the right email marketing solutions in place, you can be sure that your business will be reaching its audience and driving them to action. Your email marketing strategy will form the basis of how you communicate with your customers and potential customers for the foreseeable future. The last thing you want to do is go through a trial and error process trying to figure out which email marketing solution is best for your business. By taking the time to do some research before you buy, you can be sure that you will find a solution that is both excellent and compatible with your budget.
The last factor to consider when choosing an email marketing provider is the budget. You need to make sure that you are able to afford their services without breaking the bank. There are many affordable email marketing providers out there and while there are some that are superior to others, they all have their perks. You just need to know the right price range to look out for. Some providers may offer cheaper plans for new or lapsed members, while others may offer substantial discounts for bulk orders or for loyalty programs. Make sure you are aware of any and all budget-friendly offers before you make a purchase decision.
After you have considered the above-mentioned factors, you will be able to make the right choice and ultimately decide on which email marketing provider is best suited for your business. Remember that above all else, your top priority should be to find a provider that offers a money-back guarantee if you meet the right conditions. This way, you can rest assured that you are making the right decision and that you are not wasting your precious marketing dollars.