The advent of social media and email marketing made it possible for businesses to effectively communicate with customers without having to rely solely on traditional marketing channels like radio advertisements or television spots. Since then, the two channels have grown rapidly, with people using email more frequently and across multiple devices.
Businesses must now choose which platform they want to use to reach customers. Some prefer to use social media to connect with customers, while others favor email marketing. What is important is that your chosen method should be effective and should fit your budget.
Which Email Marketing Provider Should I Choose?
To determine which email marketing software provider to use, you must first decide what features are most important to you and your business. One of the most vital things to consider is the pricing because you will be responsible for paying for the software monthly. You must also decide whether you need a free trial or paid versions to try before you buy. Some providers offer a free version but with limited features, whereas others offer a fully functional trial with no limits on the number of emails you can send.
It is also important to research the quality of customer support because this will directly affect your experience using the platform. Do you want to receive replies to your emails promptly or do you want them to take a while to arrive? The level of support you receive will also dictate whether or not you continue using the service or become a customer turned away in disappointment.
Top 10 Email Marketing Providers
Now let’s examine the top email marketing software providers based on 16 factors that determine a provider’s quality and value for prospective customers.
One of the most important factors to consider when choosing which email marketing provider to use is the features available. You want to be sure that you are purchasing a platform that offers everything you need and doesn’t leave you stranded without the necessary tools. Many companies that offer email marketing software are bloated with features that you probably don’t need. It is also important to find a provider that has been tested and proven to deliver high quality leads. The more you use the service, the more you will appreciate the quality of the leads it delivers. You can also read our in-depth review of Campaigner here.
Value For Money
The cost is another important consideration when choosing an email marketing provider. It is imperative that you get a good value for your money, especially if you are investing in commercial software. One way to find the best price is to comparison shop. You can also ask the commercial software provider if they have any special offers or discounts for commercial customers. It is also important to look for value-added features that can boost your productivity or ease your workflows. Campaigner offers a free lifetime license for its products.
The level of technology used to provide the service is also important to consider. Are you looking for a cloud-based solution or do you want to install the software on your own server? It is also important to determine what operating systems the software is built for. Most companies now offer cross-platform solutions, so you don’t need to worry about being locked out of functionality if you have a different operating system than the one the provider supports. The best solution is one that supports the major platforms so that you can reach the largest audience.
Ease of Use
The level of ease of use of the platform is also important to consider. Is it easy to create email campaigns, or do you need training to do so? Many companies that provide email marketing tools have unnecessarily complex user interfaces that require extensive training to use effectively. If you are looking for an easy-to-use platform, take into consideration the number of campaigns you will be able to launch, as well as the level of expertise you need to have in order to use it effectively.
Another vital consideration when choosing an email marketing company is how easy it is to use the platform and how intuitive the user interface is. The ideal solution will have a user-friendly interface that is intuitive and doesn’t require extensive training to use. Customer support is also important here because you want to ensure that you are purchasing a service that is capable of delivering high quality assistance when you need it. A good customer support team should be approachable, knowledgeable, and responsive.
Accounts and Access
The accounts and access features of the platform are also important to consider. Do you want to create teams that have access to specific accounts or do you want to give everyone on your team access to all your accounts? It is also important to look for a provider that offers single sign-on so that you don’t have to enter your credentials over and over again when accessing different accounts. Having multiple sign-on enabled for different accounts greatly reduces the amount of time you need to enter your credentials when logging in to different applications or websites. This ultimately leads to improved productivity and efficiency.
The level of customization of the platform is also important to consider. Is the platform highly customizable, or does it come with a predefined set of campaigns, templates, and other features that you have to work around? Many large companies that provide email marketing platforms are extremely bloated with features, and oftentimes, these features aren’t even needed. If you are looking for a tool that offers a high degree of customization, make sure that you research the templates that come with the product because you won’t be able to upgrade without losing your existing data. Campaigner allows you to build custom emails with all the necessary data in the platform.
The level of reporting features or tools available as part of the platform is also important to consider. Does the tool provide advanced analytics on open and click-through rates, as well as conversion goals and performances? Many tools that provide email marketing services don’t even have basic reporting features, so you will need to purchase additional tools to access this information. Campaigner provides all the metrics necessary in a single place, so you can easily review the results of your email marketing campaigns.
The level of segmentation available as part of the platform is also important to consider. Does the tool allow you to target specific groups of users, or do you have to segment your entire audience? Many companies that provide email marketing services don’t even offer basic segmentation tools, so you will have to purchase additional tools to be able to effectively target your desired audience. Campaigner provides advanced segmentation features, which you can use to accurately target specific groups of users based on criteria such as their demographics, interests, and behaviors.
The level of stores available as part of the platform is also important to consider. Does the tool offer one-click purchasing, or do you have to purchase separate tools to be able to make bulk purchases? Having separate tools for purchasing in bulk is very limiting, especially if you are working with a limited budget. One-click purchasing is much easier to implement, and it leads to reduced errors and increased productivity. Campaigner allows you to purchase products in bulk and automatically create emails with the necessary content.
Features + Value = Success
It is important to remember that not all features are created equal. Some features are more valuable than others, depending on your specific needs and the type of business you are run. Take into consideration the factors discussed above as well as your own unique needs and the type of business you are running before choosing an email marketing provider. As you can see, not all features are created equal, and you should always weigh the value of a feature against its price.
Campaigner offers a variety of features that are valuable for various types of businesses. If you are looking for an all-in-one marketing tool that offers powerful features, consider Campaigner.