Email marketing is one of the most cost-effective, simple, and popular ways of promoting a business. A report from HubSpot shows that 92% of businesses achieve some level of success with email marketing, and only 8% claim it’s not effective at all.
If you’re looking to take the plunge and try an email marketing solution, where should you begin your research?
With the explosion of digital marketing and email marketing tools, many providers have tailored their offering to fit the needs of digital marketers. Some of the more popular features that you might find useful include:
- Smart list building
- Unlimited senders
- Free hosting
- Customizable dashboards
- And much more
Each feature may sound great in isolation, but when you consider all of the options together as a full package, it’s apparent which one is best suited to your needs. For example, let’s compare the features of MailChimp, HubSpot, and ActiveCampaign.
The cost of each plan varies from $5 to $20 per month. As a rough estimate, you can expect to pay about $45 per month for each of the three tiers above free plan. Keep in mind, however, that you get what you pay for, and the more you pay, the more you get.
In addition to pricing, you need to consider the support that you’ll receive from the service provider. Are they responsive, knowledgeable, and capable? Do you feel confident that they are standing behind their services? The level of support that you receive will determine a lot about how much you value their services. For example, if you need marketing help, but you don’t want to spend too much time explaining things to an inexperienced individual, maybe you wouldn’t want to go with this option.
It’s essential to do your research before committing. Ideally, you want to find a company that is experienced in the email marketing space and has proven records of delivering quality services to their customers. With this information, you can feel confident that you’re making the right choice for your business.
Hopefully, this article has helped to shed some light on the best email marketing services providers and has given you enough information to make the right decision for your business.