Best Email Marketing Services 2022 | Best Email Marketing Services of the Future

In the near future, email marketing will be more important to businesses than ever before. With many traditional advertising mediums becoming less relevant, companies must adapt and change to stay competitive.

Here are the best email marketing services of the future, providing the tools and platforms that businesses need to succeed in this brave new world.

1. Active Campaign

Active Campaign is a cloud-based marketing automation platform specifically designed for email marketing. The platform is completely free for individual users, however, companies can pay a monthly subscription to gain access to more advanced features. Active Campaign simplifies complex tasks, like email marketing, and makes it accessible for beginners as well as experts. Some of the key features that make this platform so special are:

Smart Automation – Create automated email campaigns powered by artificial intelligence and machine learning with just a few clicks.
Campaign Reporting – Track the performance of every single email campaign you send with detailed reporting and analysis.
Email Testing – Test emails to find the right blend of content that makes your subscribers click, open, and engage with your messages.
Segmentation – Discover the interests and demographics of your users so you can tailor your email marketing to them.
Smart Scorecard – Get a clear visual display of the progress of your email marketing campaign with a scorecard that tracks performance, content shares, and more.
API – Have a look at what’s possible with the Active Campaign API, and how you can integrate third-party applications like Avalara, HubSpot, and Marketo.

2. MailChimp

E-commerce has completely changed the way we think about email marketing as a business. Before the rise of e-commerce, people mainly used email to get discount offers or to confirm their subscription to a mailing list. However, with the advent of digital marketing, businesses can now use email in a much more powerful way – to engage with their current and potential customers.

MailChimp is one of the biggest players in the email market, with over 500 million monthly active users and a market cap of more than $10 billion. With such a large user base, businesses can have confidence that they are choosing the right tool for the job. Some of the features that make this platform so special are:

Easy to Use – Simply drag and drop HTML, images, and text into the right area to build your e-marketing campaign – no technical expertise is required.
Mobile First – With mobile usage now surpassing desktop usage, websites need to be mobile-friendly.
Powerful Templates – Use the intuitive and easy-to-use templates to build out your email marketing campaigns quickly and efficiently.
Saving Notifications – Stay up-to-date on all the latest news and products by subscribing to all the relevant mailing lists.
Free Basic – With the free version of MailChimp, you can send up to 2000 emails per month to subscribers and you can manage 100 lists.

3. Hootsuite

Hootsuite is popularly known as a social media platform, but they have expanded their services to include email marketing. This tool allows users to schedule emails to send at a later date and even allows users to follow up with a customer until they make a purchase. Furthermore, using this tool, users can test different email marketing subjects and determine the one that works best for them.

This tool can be extremely beneficial to people with a following on social media, as they can gain insight into what messages work best for them when communicating via email.

4. Campaigner

A new kid on the block, but already boasting a big name behind it. Campaigner is the creation of a team of ex-Googlers who brought their expertise in artificial intelligence, machine learning, and data analytics to create a platform that can accurately predict consumer behavior.

This AI-based marketing automation tool can accurately engage with potential customers, segment them based on interests and behaviors, and then tailor the right message to them using automated email campaigns.

As the name suggests, Campaigner was designed to make email marketing easier for anyone who is new to the game. With just a few clicks, you can get your campaign up and running, and then take a step back while your email marketing robot does the hard work. Some of the features that make this platform so special are:

Marketing Automation – Create automated email campaigns powered by artificial intelligence and machine learning with just a few clicks.
AI-Powered Lead Generation – Use machine learning and cognitive computing to understand consumer behavior and lead generation activities on your social media channels.
Automated List Building – Add email addresses of existing customers, contacts, and fans to your lists and then use automated email campaigns to send messages to them.
Dynamic Content – Create emails that arrive with content that is relevant to each recipient based on their profile and interests.
Tailored Content – Make sure that the content of your emails is relevant and valuable to your recipients by integrating with other marketing platforms like Salesforce, Marketo, and HubSpot.

5. VerticalResponse

VerticalResponse is the go-to platform for complex event marketers, businesses, and organizations that want to get really smart about their email marketing efforts.

The platform can handle all of the tech-y details of launching a marketing automation program, including collecting email addresses, building a list, and sending out promotional emails. However, what makes VerticalResponse so special is their “Event-Driven Automation” that lets you send out personalized emails based on the events that your customers or members are attending, hosting, or participating in.

For instance, if you know that one of your customers is about to go on a vacation, you can send them an email a few days before their trip, telling them about all the fun things that they can do in their destination. This is a particularly powerful feature when you consider the nature of the events that your customers are participating in. This feature makes VerticalResponse ideal for people who are running marathons, sporting events, or concerts because it allows them to target the right audience with relevant and valuable offers.

Wrapping Up