Email marketing is a form of marketing that’s as old as the web itself and, as the most recent studies prove, still effective as ever. Despite the fact that people are receiving and opening emails less frequently than ever before, marketers still see value in email as a way to connect with potential customers and drive sales.
That’s why we’ve put together this roundup of the best email marketing software, which includes both free and premium options so you can find the one that suits you best. With so many different tools to choose from, it can be hard to know where to start. We hope this article will help guide you toward making the right choice for your needs.
Free & Open Source Email Marketing Software Options
If you are looking for a free or open-source email marketing software program, your options are far-reaching. Some of the most popular choices include:
- Aweber: One of the most popular email marketing platforms currently on the market, Aweber prides themselves on their easy-to-use design and their compatibility with all email services. (Free, open source version available.)
- Campaigner: A robust email marketing tool from the makers of Hootsuite. (Free, open source version available.)
- Constant Contact: A popular choice among marketers, especially since they provide a free basic plan. (Free, open source version available.)
- Drip: This is a fairly new entrant in the email marketing space. But if you’re looking for a free or open-source solution, Drip is worth considering. (Free, open source version available.)
- HubSpot: A platform that makes it easy for businesses of all sizes to create incredible marketing campaigns across various media. (Free, open source version available.)
- MailChimp: The stalwart of the email marketing software world, with over a decade of experience, MailChimp is the original source of many of the features that you’ll see in other platforms. (Free, open source version available.)
- Mandrill: A web-based email marketing solution similar to MailChimp. (Free, open source version available.)
- Marker: A simple and easy-to-use digital marketing platform for businesses of all sizes. (Free, open source version available.)
- MongoDB Marketing Cloud: A completely free, open source, and web-based solution for creating campaigns and analysing performance. (Free, open source version available.)
- Musical.ly: A tool that makes it easy to create short video pitches, such as product demos, to send out to customers. (Free, open source version available.)
- OptinMonster: A robust and easy-to-use software package for creating and executing email marketing campaigns.
Premium Email Marketing Software Options
If you’re looking for the best of the best in terms of security, reliability, and feature-richness, then you might want to consider a premium email marketing solution. Some of the most popular choices include:
- Campaign Monitor: A powerful and feature-rich email marketing tool with a slightly more advanced user interface than some of its competitors. (Premium, single platform, offers integrations with many other services.)
- Constant Contact: As we mentioned above, this is a tool that many marketers turn to because of its simple user interface and massive feature-set. (Premium, single platform, offers integrations with many other services.)
- Drip: As we mentioned above, this is a tool that many marketers turn to because of its easy-to-use design and robust feature-set. (Premium, single platform, offers integrations with many other services.)
- MailChimp: The stalwart of the email marketing software world, with over a decade of experience, MailChimp is the original source of many of the features that you’ll see in other platforms. (Premium, single platform, offers integrations with many other services.)
- Mandrill: A web-based email marketing solution similar to MailChimp. (Premium, single platform, offers integrations with many other services.)
- Marker: A simple and easy-to-use digital marketing platform for businesses of all sizes. (Premium, single platform, offers integrations with many other services.)
- MongoDB Marketing Cloud: A completely free, open source, and web-based solution for creating campaigns and analysing performance. (Premium, single platform, offers integrations with many other services.)
- Musical.ly: A tool that makes it easy to create short video pitches, such as product demos, to send out to customers. (Premium, single platform, offers integrations with many other services.)
- OptinMonster: A robust and easy-to-use software package for creating email marketing campaigns.
With so many different free and premium email marketing software choices available, it can be difficult to know where to start. But if you’re looking for a reliable, secure, and feature-rich solution, then look no further. With these 10 products, you’ll find a solution that meets all your needs.