As an agency owner, marketer, or brand manager, you’re probably already aware of the importance of an email marketing strategy. Your email blast might not generate a lot of leads, but it could possibly expose your audience to a product that they might not have considered before. Or, it could encourage more people to visit your website to learn more about your business.
With so much riding on effective email marketing, it’s important to find the right tool to help you deliver the most impactful messages to your audience. Here are some of the best email marketing software options available to agencies today.
Marketo is the #1 marketing automation tool for businesses. It empowers marketers to plan, create, and send highly personalized emails based on user behavior.
If you find yourself frequently making follow-up calls to explain an order or get status on a task, Marketo’s success rates are high enough that you might not need to — you could just send a follow-up email.
The platform is extremely flexible, allowing you to craft highly personalized messages with variables, such as product names and prices, to fit the interests of your audience. You could also segment your contacts into relevant groups, such as residential planners or business owners, and send personalized emails to each group.
Like Marketo, HubSpot is another marketing automation tool available for agencies. However, HubSpot focuses more on inbound marketing and generating leads through personalized emails.
You could use HubSpot to automate your email marketing. Once you set up an automated email chain with the platform, you can trigger an email whenever a new lead comes in, connecting them to the right person, which could be you.
The platform boasts a variety of features, from lead generation to marketing analytics. You can use HubSpot’s reporting tools to identify highly engaged segments of your email list and target future marketing campaigns towards them.
Pardot is the leading marketing automation software for sales teams. It was built from the ground up to help businesses succeed in digital marketing.
You could certainly use Pardot to create and send out email campaigns. The platform’s tagline is “Automate marketing to find the right person,” which means it was designed with simplicity in mind. You can set up automated email campaigns in minutes, and the app will quickly identify relevant contacts based on your needs.
Pardot provides a variety of features for finding and engaging with leads. You can set up multiple email campaigns and track their performance from A/B testing. Plus, the platform aggregates social media to create a single campaign that incorporates text, images, and video content across all platforms.
With a focus on inbound marketing and lead generation, ActiveDEMOS is an all-in-one solution for creating interactive email campaigns.
Similar to HubSpot, ActiveDEMOS simplifies the process of creating an email campaign. Instead of having to manually enter content into each email, you could simply upload a template with the necessary details and modify it as necessary. You can then schedule the emails to go out at the right time, or allow the platform to send the messages automatically based on a set schedule.
The platform also provides you with a wide range of lead generation and business growth capabilities, from email marketing to SEO, social media, and PPC (pay per click). You could use ActiveDEMOS to attract, engage, and convert leads into customers.
Finally, we have MailChimp.com. This popular email marketing tool is owned by Adobe and serves over a million small businesses and email marketers worldwide. You could certainly use MailChimp to create and send out email campaigns.
The tool is incredibly versatile and comes with a free version available for users around the world. You could create automated emails that nurture existing relationships and attract new users to your product or service.
Like the other tools on this list, you can also perform A/B testing, track the performance of different email campaigns, and generate reports to analyze how emails are performing. And for consumers using Gmail (as opposed to custom email domains), you could even block certain email messages so that only those relevant to a particular campaign reach your audience.
With the right tools and a little bit of planning, you could run an extremely efficient email marketing program, generating plenty of leads and growing your business.