So you are a real estate agent and you are looking for the best email marketing software to help you grow your business?
You are in the right place! In this blog post, we will introduce you to five of the best email marketing softwares that can help you send beautiful, organized and profitable campaigns to grow your real estate business.
If you are looking for a simple yet very powerful marketing software, you should check out Drip Marketing. The main benefit of this product is that it allows you to create automated email campaigns that can be customized for every phase of the selling process.
You can utilize the drip marketing software for four distinct use cases.
- Unsubscribe (Opt-out): You can set up automatic email campaigns to send out sales notifications to your customers. You can also use the software to send emails to existing subscribers in order to retain them as customers. The drip email marketing software allows you to segment your lists according to the buying stage of your customers. So whether you are sending out initial engagement emails or follow-up emails after a sale, you will have a pre-made template that fits your needs.
- Survey (SurveyMonkey): Another advantage of using the drip marketing software is that you can easily set up survey emails to ask your customers for feedback or to find out more about their needs. You can also use the survey tool to collect valuable marketing and sales information.
- Lead (Leads): If you are looking for a more complicated yet extremely powerful marketing software, you should check out leads. The key difference between Drip Marketing and leads is that leads provides you with a full CRM (Customer Relationship Management) toolset that allows you to store all of your customers’ data including their purchase history, sales and communication records.
- Referral (ReferralClicks): If you are a referring agent and you want to encourage your clients to use your services, you can set up an affiliate program where you pay your clients a commission when they successfully bring in a new lead. The referral cklick marketing software allows you to create an affiliate marketing campaign and follow-up with your customers to ensure they know about your affiliate program.
If you are looking for a more flexible marketing platform that can handle the entire sales funnel from start to finish, you should check out HubSpot Marketing. HubSpot Marketing provides you with a one-stop-shop for creating comprehensive marketing plans, tracking performance and analyzing results.
You can use the platform to create and send both automated and personalized email campaigns, set up surveys and questionaires, and even use social media to gain more traction with your target audience.
HubSpot’s main strength is that it can integrate with various software applications, platforms, and services to create a fully functioning marketing department within your business. The best part is that it is extremely affordable (~$5/mo).
If you are looking for a free marketing software that can be accessed from anywhere, you should check out mailchimp marketing. With this product, you can create and send beautiful email campaigns within minutes without needing to know how to code. You can also use the platform to segment and target your audience based on their interests, demographics, and location. The main disadvantage of mailchimp is that it does not offer many advanced features and it does not allow you to customize the content of your emails.
If you are looking for an email marketing tool that can handle all of the dirty work for you, you should check out Campaigner Marketing. This product is the complete opposite of mailchimp in that it offers many features including custom-designed templates, image and video email carousels, and the ability to take full control of the email content, design, and send times. (Price varies)
The disadvantage of Campaigner is that it is fairly complicated to set up and requires some technical expertise. This is an essential tool if you plan on using email marketing to grow your real estate business.
If you are in search of a comprehensive marketing platform with a simple design that will grow with you as you learn how to use it, you should check out ConvertKit Marketing. This product is the best of both worlds; you get the simplicity of use of mailchimp and the customization options of campaigns with a complete CRM toolset.
The best part is that it is extremely affordable (~$5/mo). Just remember, however, that you will need to upgrade to a paid plan if you want to use the tool’s advanced features.
ConvertKit allows you to create automated emails, set up email campaigns, and even allows you to track the results of your marketing efforts in real time.
As you can see, each of these products covers a different aspect of email marketing—from simplicity to customization and tracking—but they all work together to create a functioning marketing department within your business.
You are now equipped with the knowledge to choose the right email marketing software for your needs. Remember to consult with your tech or marketing specialist for advice on which tool is the right fit for your business. They can also assist you in setting up various email campaigns, designing your brand, and measuring the success of your marketing efforts.