Email marketing is a form of digital marketing employed by businesses of all sizes to reach potential customers. Typically emails are sent with personalized content by a company or business to existing or potential customers. The content may include offers, product updates, important announcements, or just a simple greeting.
It is used to advertise various products and services, conduct promotions, and engage with customers.
The great thing about email marketing is the fact that it is completely free. Whether you are a business or an individual, you can put together compelling emails that are guaranteed to grab your audience’s attention and keep them engaged with your content.
However, if you want to make the most out of email marketing, you need to equip yourself with the right tools. This is where the magic of the digital marketing world happens. Today we will discuss ten of the best free email marketing tools available, which will help you efficiently create and send branded emails to customers.
The GetResponse platform was one of the first, if not the first, email marketing platforms created. The software is extremely popular among digital marketers and marketing professionals because of its simple to use interface and high engagement rates.
The great thing about GetResponse is that it is absolutely free. This alone makes it popular among marketers, but the software also provides compelling features that can’t be found in any other free email marketing tool.
One of the best things about GetResponse is that it provides a one-click unsubscribe feature. If you’re getting lots of marketing emails from a brand or business you don’t want to hear from anymore, you can click the unsubscribe button and it will be taken care of instantly. This is in stark contrast to other free email marketing tools, which can be challenging to unsubscribe from. Sometimes you have to go through a verification process to unsubscribe from some email marketing platforms.
The mailchimp platform offers a wealth of features at no cost. This is a popular choice among businesses that want to keep things simple yet don’t want to go through the hassle of setting up and maintaining their own email server. This is especially beneficial for startups and entrepreneurs that can’t afford expensive fees for web hosting or dedicated email servers.
You get a free plan with mailchimp, but you’ll need to upgrade to one of their paid plans if you want to use their fancy feature sets. Otherwise, everything else about the service is free.
Hootsuite is all the rage when it comes to social media management and has quickly risen to the top as one of the most popular tools for marketers. The great thing about Hootsuite is that it is completely free, but you’ll need to register to get started. Once you’re set up, you can begin using the software to manage all your social media in one place. One of the major benefits of Hootsuite is that it integrates with all the major social media platforms including Facebook, Instagram, and Twitter. This means that you can schedule posts in advance and monitor the performance of your overall social media marketing strategy from one place.
ConvertKit is a popular choice among entrepreneurs, coaches, and bloggers who want to grow and expand their audience on social media. The great thing about ConvertKit is that it is easy to use and gets the job done. Most importantly, everything is free. What are you waiting for? Go live your life now!
The key thing to remember about ConvertKit is that it is a lead generation tool. That means it is not designed to grow your audience on social media. If you want to use this tool to do that, you can enroll in one of their paid plans. Otherwise, everything is free.
SumoMe is one of the more recent entrants to the list of free email marketing tools, but they’ve already made a name for themselves and have become a popular choice among business owners and marketers that want to grow a community on their website or blog. The great thing about SumoMe is that it is incredibly flexible and can be used to manage both email marketing and social media marketing strategies. It also integrates with Google Analytics, which gives you even more flexibility in figuring out how to measure the success of your online marketing efforts.
The only downside about SumoMe is that for an extra fee you can get support directly from the developers. This is crucial if you’re ever stuck or have questions about how to use the tool effectively. Otherwise, everything is completely free.
Finally, we arrive at the granddaddy of them all, the HubSpot platform. Not only is HubSpot incredibly popular, it is one of the few tools on this list that is also an active participant in the marketing and sales process. HubSpot is used by businesses of all sizes and has become a vital tool in the arsenal of every marketer and entrepreneur.
What makes HubSpot so great is that it is fully integrated with all the major CRM and email marketing platforms. This means that you can automate the collection of customer data and use that data to send personalized email campaigns. What’s more is that they’ve made it simple to set up automated email campaigns and to track their performance. All this is done effortlessly and in real time through the use of smart alerts and customizable reports. Finally, the free version of HubSpot does offer all of this, which means that even beginners can get started for free.
The only downside to HubSpot is that not everything is free. You will need to pay for a hosting plan to use their service, and this can cost you about $15/month. However, even then, you do get what you pay for. The great thing is that this hosting plan comes with a free domain name. So instead of paying for a domain name, you’re paying for hosting!
Whether you are a business owner, entrepreneur, or just an everyday marketer, there is a tool out there that can help you with your email marketing. By utilizing the tools discussed here, you can easily create compelling email campaigns and track the performance of those emails. Keep in mind that not all free email marketing tools are created equal, so make sure you do your homework before committing to any one in particular.