There’s no question that email marketing is one of the most effective ways to connect with potential customers and get them to buy your products or services. However, it can be difficult to know where to start when you’re looking for an email marketing solution.
Here we’re going to list the 9 best open source email marketing solutions. We’ve ranked these based on a variety of factors including functionality, user reviews, and integrations. Hopefully, this will help you easily choose the right software for your needs.
1. SparkMail (Open Source):
Getting started with SparkMail is incredibly simple. All you need to do is visit their website and click on the big green button that says “Get Started Now!”. This will walk you through the setup process which is very basic. You’ll need to provide an email address and a password, and then you’re good to go. Once everything is set up, you can begin creating email campaigns. You can choose from a variety of templates or you can use your own images and logos for your campaign.
SparkMail has tons of useful integrations including with Salesforce, Shopify, Zendesk, and many others. And if you want to make sure your customer service is matching your marketing efforts, you can connect with customer support through your email and get an answer in mere minutes. SparkMail is the best solution for startups who want to get their feet wet with email marketing, but don’t have the luxury of time to master proprietary software.
2. Madmail (Open Source):
Madmail is a free and open source email marketing solution that was created with web designers and developers in mind. It aims to simplify the seemingly complex process of creating and delivering successful email campaigns. For that reason, it’s a perfect choice for anyone who is looking for an email plug-in that is simple to use.
Madmail’s dashboard is a delight to look at. When you first load the page, you’ll see a variety of colorful widgets on the left. These will help you easily organize and access all of the different elements of your campaign. For example, you can use the widgets to display the various content types you can use in your email campaign (e.g., text, image, or a combination). You can place these widgets anywhere on your site where it makes sense to do so.
One of the best things about Madmail is its support. Not only does it come with solid documentation, but you can also connect with a live chat support to get answers to any questions you might have. This is a big plus for any software product, but it’s worth noting that many premium software products offer similar levels of support. Still, Madmail is a free solution that offers a lot for startups who want to try email marketing for themselves.
3. MailerLite (Open Source):
MailerLite is a free and open source email marketing solution that was built to help web designers and developers get the most out of their work. While it doesn’t offer a whole lot in terms of features, it does offer enough to make it worth your consideration. For example, MailerLite comes with built-in HTML and CSS support which makes it simple to edit the templates and styling of your emails.
One of the biggest draws of this solution is its flexibility. You can use it to create emails for both Mac and Windows users. This is a huge convenience for any business that does a lot of online marketing. If your product is compatible with both Mac and Windows, you can use this solution without having to worry about file conversions which is something you have to tackle if you’re using a different tool.
4. Hootsuite (Freemium):
Marketing automation tools such as Hootsuite can easily integrate with other software products and platforms. This allows you to effortlessly send out email campaigns from within the Hootsuite interface. As a result, you can avoid a lot of the hassles of email marketing. And what’s more, you can do it all from the convenience of your computer.
Hootsuite is a popular choice amongst startups and SMBs because of its ease of use. It doesn’t offer a whole lot in terms of features, but the basic functions are all there. You can get started for free and then decide whether or not you want to upgrade to a premium account. The good thing is that you can evaluate the tool and see how it works without having to commit to a full-blown purchase. What’s more, the Hootsuite team is always responsive to user requests and helps get updates out quickly.
5. HubSpot (Premium):
HubSpot is the leading enterprise-class marketing automation solution. It’s well-known for its user-friendly dashboard and robust feature set. One of its key differentiators is its ability to integrate with other platforms and applications including Salesforce, Gmail, and many others. As a result, you can use HubSpot to easily automate the delivery of marketing emails. Once you’ve set up your email auto-delivery, you can walk through the easy steps of creating engaging content to send to your customers.
Like many other marketing solutions on this list, HubSpot is also highly flexible and scalable. This means that it can be used by any size business or organization regardless of whether or not you have hundreds or thousands of users.
6. InfusionSoft (Open Source):
When you compare InfusionSoft to some of the other solutions on this list, it’s clear that they’re taking a different approach. Instead of focusing on user reviews and providing a live chat button, they’ve decided to offer an open source solution at a low cost. This means that you can download the software and install it on your own server. The downside is that you’ll have to handle all of the technical aspects of running an email server yourself.
Still, that’s a small price to pay for the freedom of building the kind of email marketing solution you want without worrying about constraints or limitations. This solution is great for people looking for an engaging email marketing experience that doesn’t cost a lot.
7. Mautic (Freemium):
Mautic is a free and open source marketing automation solution that focuses on providing convenience to its users. Much like HubSpot, Mautic offers a robust feature set and a clean user interface that is suitable for both beginners and professionals. What’s nice is that Mautic offers a 30-day free trial. This means you can test the product and see how it works without having to commit to a full purchase. After the trial period, you can choose to pay $5/month or $50/year to continue using the tool.
One of the reasons why Mautic is such an attractive option for startups and small businesses is its affordability. It comes with a freemium model which allows anyone to use the tool without having to worry about payment plans or hidden costs. Still, if you’re looking for a marketing automation solution that offers lots of features, you might want to consider paying a little more for a premium account.
8. Mailjet (Open Source):
Mailjet is another open source marketing automation solution that aims to make it simple to send high-quality, personalized emails to your customers. This is a big differentiator compared to some of the other tools on this list which generally send out generic emails to numerous customers. With Mailjet, you can use a drag-and-drop tool to create email templates that can be accessed and modified from any device.
Mailjet also offers a built-in shopping cart which means you can add products to your cart from within the email template. What’s great about this is that you can have the shopping cart appear at the bottom of the email which means your customers will likely see it even if they’ve decided to skip over the other content in the email. This is important because it means they’ll be interacting with your content even if they’ve decided to ignore the rest of it.
9. Zenjoe (Premium):
Finally, we have Zenjoe. This tool aims to make it easy for web designers and developers to get started with email marketing. What’s great is that they’ve decided to offer a fully free trial. During this time, you can install and use the tool without any limitations or restrictions. Once you’re ready to move to a paid plan, you can do so with Zenjoe without having to worry about payment plans or hidden fees.