How to Use Email Marketing Software with Leadpages

In just 5 years, email marketing software such as MailChimp, HubSpot, and Marketo have gone from nonexistent to indispensable for digital marketers. While these tools may seem like magic to streamline your outreach, they are anything but. They are the result of years of research and development, and the implementation of best practices from successful marketing campaigns.

If you’re just now hearing about these tools or wondering how they work, then this article is for you. Here we’ll discuss how to use email marketing software with Leadpages, a free tool that can be used to create landing pages, blogs, and more.

What is Email Marketing Software?

Email marketing software (also known as email marketing platforms, or EM software) allows you to plan and execute email campaigns from one place. The most popular packages allow you to create and send email campaigns from a simple web interface, and provide analytics on each email to help you track the success of your campaigns.

Why Should You Try It?

If you’re looking for a free tool to create and send out email campaigns, then Leadpages’ simple but effective approach is worth a try. Not only that, but with a little bit of patience you’ll find that it’s actually pretty straightforward to use.

The platform is completely free for individuals, and businesses can take advantage of its awesome affiliate program to monetize their lead generation efforts. Once you get started, the intuitive interface will make it easy to add all of your existing email marketing contacts from your phone, computer, or Facebook account.

You can also use their simple but effective form builders to create the perfect landing page or blog post to launch your next big project. And with the ability to seamlessly integrate with other digital marketing platforms, you’ll find that it’s much easier to track the success of your marketing efforts when used in combination with other software packages.

How Do I Use Leadpages?

While Leadpages is fairly easy to use, it does have a few quirks. One of the biggest changes you’ll need to make is how you enter and validate email addresses. As a matter of fact, email marketing experts recommend using something different from the software’s default autoresponder approach.

The best email marketing campaigns use a combination of automated and manual approaches to ensure that they stay consistent and effective. For example, you may want to use autoresponders to deliver a follow-up email after someone opens your initial outreach message, but then have someone manually contact those people to provide additional information or to schedule a call.

The Default Email Campaign in Leadpages

With its sleek design and simple navigation, it’s no wonder that Leadpages’ default email campaign is so effective. In fact, this approach has been proven to enhance the click-through rate of an email campaign by 23% according to HubSpot.

The key is in the copy, and how you use it to engage the reader. When someone clicks on an email from a marketing automation platform, they expect to be provided with helpful information or an offer. So it’s important that your email campaign provides value and isn’t simply an attempt to sell them something.

How Do I Customize the Default Email Campaign?

If you’re looking for more flexibility, Leadpages allows you to customize the email campaign you receive on its behalf. For example, you may want to choose to receive daily digest emails instead of weekly emails, or choose to receive emails only from people who are interested in your product or service.

One of the key features that makes Leadpages so effective is that you can integrate with hundreds of different services and tools to expand the functionality of your account. So it’s important to find a pattern and stick with it. Once you do, you’ll find the platform quite effective.

What Are The Most Popular Topics In My Industry?

One of the benefits of having an email marketing platform is that you can use it to create email campaigns around any topic you choose. While it’s always best to choose a topic that is related to your product or service, you don’t necessarily need to. In fact, you can use this tool to send email campaigns regarding virtually any subject matter, from popular food trends to politics or lifestyle topics.

The interesting thing is that you don’t need to be limited to one industry, either. You can create specialized email campaigns for virtually any niche or industry.

An example of this would be the campaign I designed for The Nudge.co, a popular website that covers lifestyle, finance, and marketing. The premise of the campaign was to create a series of emails that would encourage our readers to take action and grow their businesses. The first email in the series encourages readers to “lean into your strengths,” and the following two emails introduce them to Nudge.co’s flagship program, Leadership 2020, an educational program that teaches our readers how to become more assertive and self-directed.

How Do I Start An Email Marketing Campaign?

One of the first things you’ll want to do after you set up a new account on Leadpages is to create a marketing plan. Your plan will dictate the content, timing, and logistics of your email campaign. It’s always a good idea to follow the same guidelines when creating and executing any kind of marketing campaign.

You’ll want to consider everything from the email’s design and copy to the list of equipment and resources you need to pull off the campaign. When it comes to email marketing, less is more. You don’t want to inundate your audience with emails, so keep your emails short and sweet. Ideally, you’ll want to have no more than 6-8 items on your To Do list for the email campaign. Anything more and it becomes difficult to manage.

You may also want to set up automated emails that will be sent out on a regular basis. This is where using a tool like HubSpot comes in handy. As a digital marketing consultant, I often get asked about marketing automation. And while it’s great to have all of the tools in the world, none of them can do the job alone. So it’s important to find the right tool for the job. With a solid plan in place, you’ll be able to use Leadpages to successfully execute your email marketing campaign.

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