As an email marketer, you’re always looking for the best way to reach your audience and grow your business. You want to find new techniques and strategies to get more people to open your email messages and take action.
You want to find marketing strategies that will bring in the most possible revenue and grow your business. You want to find the right balance between gaining new subscribers and maintaining the existing ones.
You want to achieve this by measuring the performance of your email marketing strategies and modifying and optimizing them as needed. You can’t do this effectively without tracking behavior and activity across your whole email marketing spectrum. That is why you should always consider using a digital marketing platform to manage your email marketing campaigns. These tools can give you all the analysis you need in one place, making your life as an email marketer a lot simpler.
In this article, we will discuss some of the best performing email marketing strategies and show you how you can implement them successfully.
Experimenting With Different Subject Lines
One of the simplest and most effective ways to improve the open rates of your email messages is to experiment with the subject line. When an email arrives in your inbox with a compelling subject line, you’re much more likely to open it because the subject line is interesting and draws your attention.
As a general rule, use the plural verbs for your subject line to capture the interest of your audience. For example, “You’ve been invited to attend an exclusive event hosted by _____.” Rather than simply using “Exclusive,” your subject line would read, “You’ve been invited to attend an exclusive event hosted by [product name].”
Using the plural verb “invite” makes your email stand out because it is something your audience would want to read about. It makes them feel like they are part of a group who is receiving the invitation. In addition, by using the word “exclusive,” you are promising your audience that they will not find this invitation anywhere else. For these reasons, using multiple verb phrases in your subject line can make a big difference in getting your emails opened and responded to.
On the other hand, when it comes to capturing the attention of your subscribers, using a simple subject line is perfectly acceptable. In fact, short subject lines work better because people are usually less distracted by lengthy emails. The key is making your email stand out among the rest of the messages in your inbox. To do this, use unique words or phrases and try to avoid using the words “click here” or “read more.”
Personalized And Native Advertising
There are several ways in which you can further increase the engagement and reduce the bounce rate of your subscribers. One of the simplest and most effective methods is to personalize the content within your emails.
Simply put, when someone sees their name or initials in the sentence, they feel that they are special and that the content is meant for them. When you use their first name or last name in your email’s header, you are letting them know that you know them by name and that you are talking to them directly. In addition, you can ask the reader a question or give them an important piece of information that will be of use to them in the future. For example, if you are selling a product that they may have been interested in, you can ask them whether or not they purchased it.
Drip Marketing
An important thing to consider when you are designing your email marketing strategy is to determine how often you should send emails to your audience. You should consider testing different email send times and gauging which one gets the best results. To do this, you will need to use a tool like Google Analytics to track the open rates and click-through rates of your emails. You can use this data to determine the optimal time to send out your campaign.
For example, if you notice that people open your emails most frequently when they are sent at 10:00 a.m., you should try sending your messages at that time to see if this increases your open rates. If it does, you can safely assume that 10:00 a.m. is the best time to send your email messages.
Segmented Marketing
Every industry is fighting for a spot in the growing list of digital marketing tools, and one of the hot topics is email segmentation. Simply put, segmentation is the practice of splitting your audience into groups based on the behavior or actions of your customers. This is much more complicated than it sounds because you must identify what makes each group distinct and target the groups with tailored messaging. These tools can help you do exactly this. For example, if you notice that people who open your emails are frequent flyers, you can create a segment just for this audience and send them special offers and promotions.
How to Measure The Success of Your Email Marketing
To effectively track the success of your email marketing campaign, you will need to do more than simply send out a bunch of messages and wait for the revenue to come in. You must take a more active approach to measuring the performance of your email marketing and use the tools available to you within the platform.
For example, you can use Google Analytics to track the success of your email marketing campaign by looking at the referring sites and the click-through rates of your different marketing tactics.
From a simple hit-based conversion to a deeper dive into the behaviors of your subscribers, you will find all the information you need in Google Analytics. In addition, you can take this data and use it to further improve your strategy. For example, if you notice that the content of your emails is not converting well, you can modify the wording or remove the content all together to see if this changes the results. You can also compare your open rates and click-through rates from one month to the next to track the effectiveness of your campaign over time.
Summary
When you are developing your email marketing strategy, you must consider several factors. First and foremost, you want to make sure that your emails are relevant and interesting to your audience. To do this, you need to experiment with different subject lines and personalize the content as much as possible. In addition, you want to find the best time to send your messages to maximize engagement and minimize the bounce rate. Finally, you want to track the success of your email marketing campaign via Google Analytics to see the results of your efforts. With these simple tips, you can significantly increase your open rates and engagement rates with your subscribers. In addition, you can use segmentation to further tailor your strategy and increase the effectiveness of your campaigns.