Do you want to know the best tools to use for email marketing for freelancers and small businesses? If so, then this article is for you. There are a variety of tools available that can be used to make your life as a freelancer or small business much easier. So let’s take a look at the best email marketing tools for freelancers and small businesses.
A Standalone Mailing List
Creating a mailing list used to be quite the hassle. You would need to either use a tool that integrated with your email platform or else set up a special list on your website. While both of these solutions worked, setting up a standalone mailer was often much easier for small businesses and, in fact, many large businesses still use standalone mailers to this day. So if you’re looking for an easy way to manage your email marketing, you should consider creating a standalone mailing list.
A Dedicated Phone Number
Having a dedicated phone number is pretty handy because now you can have a single telephone number that can be used for both your business and personal life. If you’re looking for an easy way to set up your telemarketing, consider using a dedicated phone number. You should also take a look at the various virtual phone number services that are now available. These numbers are often good for life outside of your regular working hours as well so you can reach customers when it’s convenient for them.
Automatic Email Composition
One of the primary reasons that a standalone mailing list is so handy is because you can have all of the email compositions prepared for you. So instead of having to sit down and write out an email composition yourself, you can use a tool that will automate the process. Some tools will even offer you suggestions on what to write about in your emails as well as the tools to choose for the various tasks that you need to complete.
Trigerred On-Page SEO
On-page SEO is all about optimizing the content on your website so that it looks good to search engines like Google. One of the best tools for on-page SEO is HubSpot’s SEO tool. It can be integrated with your Google Analytics account so that you can keep track of which pages are getting the most traffic. Additionally, you can use the SEO tool to optimize your content and get more people to find your website. Since on-page SEO is about making your website look good to search engines, it cannot be automated. However, there are a variety of other tools that can be used to help with off-page SEO as well.
Improved Response Rates
When you have a dedicated phone number, you can use it for both your business and personal life. So instead of getting those frustrating answering machine messages, you can simply send an email. It’s often the case that the person who emails you the most will be the one who gets the most responses. For that reason, if you’re looking for a way to improve your response rates, consider using a dedicated phone number.
Email Sequencing
A huge problem for any business, especially for those who are just starting out, is when they receive a lot of unhandled emails. Unhandled emails often indicate that the email was never read, never responded to, or marked as spam. If you’re looking for an easy way to prevent this type of issue, you should consider using an email sequencing tool. These tools will help you to organize your emails so that you can follow-up with someone later if necessary. They also can help you to identify those emails that were never answered because they were never received. An email sequencing tool will make sure that your emails are all delivered and that you don’t have any missing messages. It’s a must for any business that’s handling customer emails as well.
Email Testing And Caching
Testing and Caching are two very important steps in the email marketing process. Without them, your email marketing campaign could end up being less effective than you think it is. To test out your new email marketing strategy and make sure that it’s up to par, you need to send out a small batch of emails to yourself. Once you’ve confirmed that everything is working correctly, you can begin sending your email marketing campaign to your audience. When you’re caching, you’re storing a copy of an email on your own server. This way, if a certain email gets marked as spam, you’ll be able to quickly remove it from your subscribers’ inboxes. Caching is mostly used for quality assurance purposes but it can also be used to get rid of inactive email lists. When you cache an email, it means that it’s been received and should be displayed to subscribers but it doesn’t necessarily mean that the person who sent it has to be active or interested in following-up.
Smart Filtering
Smart filtering is a feature that most email marketing tools now offer. This feature allows you to set categories for your emails so that you can more easily manage them. You can set up rules for your smart filters so that you can easily identify which emails belong in which category. Smart filters can be a great way to keep track of all of your emails. You can also use this feature to block any emails that you deem as being spam. There are many different types of spam, some of which are quite elaborate and difficult to recognize.
There are many different tools available that can be used for email marketing. So if you’re looking for an easy way to manage all of your emails, you should check out these tools. Just remember that some of them are a little more expensive than others but hopefully, these tools will help you to become more effective at using email to grow your business.