If you’re looking for a free email marketing solution to help you stay in touch with your customers without the stress of needing to chase down funds to invest in expensive marketing tools, then you’ve come to the right place! We’ve examined the top performing, free email marketing platforms and compared them to assess which one suits your needs best. Here’s what you’ll discover.
Features
Each of the platforms we’ve examined offer some fantastic features which make them stand out from the crowd. Let’s dive into the details.
AWeber
AWeber’s marketing suite allows you to create and send beautiful, personalized emails with the click of a button. If your primary goal is to collect email addresses, score leads, and grow your business, then AWeber is the best option among the free email marketing solutions we looked at. It’s super easy to use and boasts a large number of customizable features. You can even use their drag and drop email builder to create compelling emails.
Campaigner
Similarly, Campaigner offers a robust email marketing solution which allows you to design professional email campaigns using a point and click interface. It’s fairly easy to use, offers hundreds of ready-made emails, and is completely free. Just be sure to look out for the ‘red envelope’ in your email as these are the people you’ve reached out to and aren’t going to value your service.
ConvertKit
ConvertKit offers a fully-featured email marketing solution that can help you build an audience, engage with customers, and grow your business. It’s a great choice if your main goal is to build a large base of email subscribers and develop a reliable income stream. Its drag and drop email builder makes it easy to create compelling content and send it out to your audience. Plus, it’s totally free!
Drip
Drip is another email marketing tool that wants to help you develop a passive income stream by encouraging you to promote their product within your social media channels. In return, you’ll earn a commission on every purchase made from their website. Be careful though, as their ‘trophy’ model means that you’ll have to rely on affiliate marketing if you want to make money from this platform.
MailChimp
The granddaddy of free email marketing solutions, MailChimp, offers a simple, yet powerful platform which makes it easy to get started. They boast a massive global base of more than 500 million email accounts which they use to market to. If your main goal is to gain a large, engaged audience, then this is a great choice as you can use their platform, tools, and resources to grow your audience and develop a following.
In addition, they offer a simple FAQ section if you need some help. Plus, they’re completely free!
HubSpot
HubSpot is a software-as-a-service (SaaS) platform that makes it easy to set up email campaigns, automate tasks, and track performance. It also integrates with many other platforms and apps which makes it very versatile. HubSpot’s customer success manager, Kate Winschel, says in their case study that email is one of the first places businesses go when they’re trying to find a way to communicate with customers. If your goal is to grow an email list and establish yourself as a thought leader, then HubSpot is the best solution for you.
Plus, it’s completely free!
IronMail
IronMail is a free email marketing solution which was designed with businesses in mind. Their tagline is ‘email marketing made easy’ and they want to make sure that every step is clear and simple. They’ve made a conscious effort to keep things intuitive and easy to use for novices while also offering advanced features for power users. It’s a great solution if your primary goal is to build a comprehensive email marketing campaign centered around generating leads and converting them into paying customers.
To put it simply, if your goal is to make money online, then IronMail is the best choice among the free email marketing solutions we examined. However, if your goal is to gain a large following and establish yourself as a thought leader in your industry, then look elsewhere – at least, for now!
Jungle Scout
Jungle Scout is a software platform that helps you implement customer feedback into your product or service. They’ve built a multi-million-dollar company by encouraging people to provide feedback on their websites and apps. They want to make sure that every aspect of your customer experience is positive, so they’ll send you emails and text messages with suggestions on how to improve your product or service. If your goal is to generate leads and convert them into paying customers, then this is an option worth considering.
Kelsey
Kelsey is a free customer relationship management (CRM) platform which was designed to help small businesses manage their sales, pipeline, and customers. It’s great if you want to gain a good understanding of how your customers interact with you through email. So, if your goal is to grow your email list, establish yourself as a thought leader, and make the most out of your customer relationships, then Kelsey is worth looking into.
Kelsey offers a free trial, so you can take their platform for a test drive without risk. After your trial, their pricing is based on the number of users you have. So, if you’re just starting out, their pricing is fairly reasonable. Plus, it’s completely free to use!
Mad Mimi
Mad Mimi is an interactive marketing platform which was designed to make it easy for marketers to engage with their audience through digital marketing and social media. If your goal is to establish yourself as a thought leader in your industry, then this is the solution for you. They offer a free trial, plus, it’s completely free to use!
Marketo
Marketo is an enterprise-class SaaS platform designed to help digital marketers optimize their marketing and advertising strategies. Similar to HubSpot, they also offer a free trial, as well as affordable pricing based on how many users you have. If your goal is to grow your business through email marketing, then Marketo is the best solution. Their platform is very easy to use, and it offers many features which make the entire process of marketing more efficient. Moreover, they have a very active community which is always available to help you get the most out of your marketing efforts.
In comparison, if your goal is to generate quick leads and turn them into paying customers, then MailChimp and IronMail are better options.
Oracle Eloqua
Eloqua is a marketing automation platform which is fully integrated with email marketing. It offers all the crucial features marketers need to run successful email campaigns. If your goal is to build up an email list and get the most out of your existing marketing efforts, then Oracle Eloqua is the best solution. It’s quite easy to use and offers lots of resources to help you get started.
Eloqua’s customer success manager, Kate Deichler, says that marketing automation offers “the ability to plan, automate, and analyze activities across email, social, and web channels to grow your business and engage customers wherever they are.” If your goal is to generate leads and turn them into paying customers, then look to MailChimp and IronMail for your needs.
Pardot
Pardot is an automated, marketing automation platform which was designed to help businesses grow and manage their sales through email marketing and social media. If your goal is to gain a large following and establish yourself as a thought leader in your industry, then Pardot is the best solution among the free email marketing tools we looked at. It offers all the features you need to run successful marketing campaigns, and the best part is that it’s totally free!
Rufus
Rufus is a marketing automation platform which is perfect for nurturing customer relationships and engaging with your audience through email marketing. Similar to Marketo, they offer a free trial so you can get a feel for their platform without risking a dime. Plus, their pricing is based on your performance, so the better you do, the cheaper their services will be. If your goal is to establish yourself as a thought leader in your industry, then Rufus is the best choice among the free email marketing solutions we examined.