At some point in your business’s lifecycle, you will have to consider developing a marketing strategy to gain new customers and retain existing ones. While you might be tempted to spend your marketing budget on pricey ads, billboards, and magazine spreads, there is an alternative that can cost you less but gain you more. That alternative is email marketing.
If you’re not familiar, email marketing is a simple but effective way to engage with customers that enjoys an almost limitless reach. You can use email to send out promotional offers, get feedback on your products or services, or even just keep people up to date on the happenings in your business. Most importantly, you can use email to create and engage with a list of prospective customers that you can further develop into paying customers.
To help you choose the best free email marketing website for your needs, we have compiled a detailed list of tips and criteria to guide you. Keep reading for more information about each item on this list.
One of the first things you will want to consider is the platform the website is built on. As a rule of thumb, it is best to go with a web host that is both reliable and has a good feature set. Nowadays, everyone and their brother is a web developer, so it would be a shame to bring on a host that does not have the functionality you need. Some good examples of feature-rich web hosts are Bluehost, Kinsta, and SiteGround. When selecting a host, make sure to look for support when setting up your website and for the type of features it offers. For instance, SiteGround has a built-in one-click install for WordPress, so if you are looking for a simple way to get your site up and running without needing any tech support, this is the host for you. Another important factor to consider is the level of protection the website offers. Even if you do not plan on selling any products directly from your site, you might decide to allow customers to make orders or create accounts on your website. In these cases, you will want to ensure that your site is as secure as possible so hackers do not get the chance to abuse your site.
When setting up your email marketing campaign, you will want to make sure you have a user-friendly experience. As a general rule of thumb, a good email marketing web host should have an easy-to-use dashboard where you can create campaigns, set up automated email campaigns, and view historical data. The best web hosts should also offer training workshops and free weekly support through ticketing systems and chat rooms.
Another important factor to consider when choosing a hosting provider is cost. As a rule of thumb, cheaper is always better when it comes to Web hosting, and it almost always beats paying monthly for expensive ads that will only bring in a few sales.
SSL / TLS
One of the most important things to consider when choosing a hosting provider is whether or not they support secure sockets layer (SSL) or (TLS). When an HTTPS address begins with “https://”, you can be sure that everything from your payment information to your private communications is encrypted and secure.
This is a big security improvement over traditional HTTP websites where hackers and data thieves can potentially steal your personal information. With SSL or TLS, only you and the people you communicate with know that your communication is secure and confidential.
Even though you are running a business, you do not always want your email to be associated with spam. To avoid trouble with the authorities, it is best to choose a host that has a zero-tolerance policy for spam. Some good hosts that have a special spin on how they deal with spam are Dreamhost, and Hepsia. Dreamhost is a cPanel-based host that was the first to offer the one-click install for WordPress. Hepsia is also a cPanel-based host but with a much more streamlined user interface than Dreamhost. Some other good hosts that are not in the cPanel ecosystem are 1&1, and Softlayer.
These are just a few of the things you need to keep in mind when choosing a hosting provider. Once you have made your decision, it is time to move forward and create your free email marketing website.
Choose a Niche
Another important factor to consider when choosing a hosting provider is your niche. Since you are planning on using your site for marketing purposes, you will want to choose a niche that you are passionate about. That way, you will be inspired to create content that is relevant to your target audience. Some good examples of successful niches are digital marketing, web design, and copywriting. When choosing a niche, make sure to consider the demographics that you are targeting and whether or not there is already a reputable website in your niche. For instance, is there already a blog within your niche that you can use to gain experience and build credibility? The answer is usually yes, so you do not need to reinvent the wheel.
Choose A Good Domain
It is important to choose a good domain name for your site. To put it simply, a domain name is the address of your site. For example, if you want to create a free WordPress blog for digital marketing, you will want to choose a.com domain that is relevant to your niche. Some good examples of relevant domains are digitalmarketing.com, webdesignerwall.com, and wordpress.com.
As much as you want to go with a.com domain, you also do not want to rule out other options. A good rule of thumb is to choose a domain that is both relevant and easy to remember. While you might want to keep things simple with a.com domain, do not be afraid to incorporate your company’s name or the name of a prominent person in your industry in the form of a hyphenated domain name. For example, if your company’s name is Zebra and you want to create a blog around product reviews, you could choose zebrablog.com, zebrapersonal.com, or zebratrader.com.
Design Your Site
Once you have chosen a domain name and entered your email address into a free email marketing platform, it is time to move forward and craft a professional-looking website. When choosing a design for your site, do not be afraid to experiment. To get inspiration for your site’s design, you can do a web search on the name of your chosen domain to see what pops up. You can also browse through the archives of well-known web design blogs for inspiration. When choosing a template, it is best to go with a clean and modern design that is easy to navigate. Do not choose a design that is overly complex or has too many distracting features.
You can use your blog to curate content. To put it simply, curating content means taking existing articles or blog posts and republishing them on your site with a new introduction or summary. For example, if you read an in-depth blog post on SEO (search engine optimization) and decide that it is a topic that you want to explore more, you can choose to curate the content and republish it on your own site. You can also choose to add a new introduction or summary to the piece to make it more appealing to readers.
Building a quality blog around your chosen topic takes time, so do not expect to see results right away. It is also important to note that building a solid foundation for your blog takes more than just good content. You will also want to build a social media following and connect with people in your industry. To get started, you can use tools such as Hootsuite, which is a free social media management tool.
Every business owner, manager, and founder should be equipped with the tools to run their business. One of the tools you will want to get familiar with is analytics. Analytics are the tools that measure everything – both positively and negatively. That way, you can see exactly what is working and what needs to be changed to improve your outcomes. With analytics, you can: