If you’re looking to grow your email marketing list, you’re in the right place. Below, you’ll discover six proven tips that will help you build a successful email marketing campaign.
Create value for your audience
The first step to building a successful email marketing campaign is to create value for your audience. You want to provide them with useful and unique information that they’ll find valuable. To do this, you need to understand your target audience’s needs and interests. If you have a clear picture in mind of who you’re trying to reach, you’ll have a better idea of what content to create. Think about the types of emails you’ve received over the years; what do you enjoy most about them? Now, think about what you’d like to see in an email from a brand or business you’re planning on marketing to. Having these two ideas in mind should lead you to develop valuable content that your audience will find useful.
Build a good foundation
Every marketing email campaign starts with a good foundation. The key to a successful campaign is to create a solid base of interested and engaged email subscribers. To do this, you must provide compelling content that will keep your audience interested in your email messages. Sometimes, this means developing short-form videos to explain a complex concept in a straightforward way. Other times, it means creating an email course to teach your audience something new.
Personalize your emails
When you craft an email, you have the option of whether you want to send it from the company email or you want to send it from your personal email. You can also add in a signature at the bottom of the email to make it more personal. These are all options you have when you’re creating an email, but your audience only sees one version: the one you sent them. The only difference is how they experience it. When you send an email from your company email, the email’s credibility comes from your company name and domain. If you send it from your personal email, the email’s credibility comes from you. You want your audience to feel as though you’re personally reaching out to them because your company email automatically suggests that you’re a company of some size. You can also use email marketing platforms to automate the way your emails look, based on the demographics and interests of your target audience.
Offer relevant products
Content is only valuable if your audience finds it relevant and valuable. When you’re creating content, you want to make sure that you’re offering relevant products that your audience will find valuable. To do this, you should do research into your audience’s interests. For example, if you’re emailing to parents, you might want to offer them products that will enhance their children’s education. If you’re marketing to foodies, you might want to suggest new, innovative recipes. Relevance is highly important in content marketing as it makes the content more valuable. When you craft content to be relevant and valuable, you’re giving yourself a better chance of convincing your audience to subscribe.
Test and learn
So, you’ve built a solid foundation of interested and engaged email subscribers. This is a good start, but it’s not enough to just send out a single email and think that your email campaign is good to go. You need to learn from experience. Before you put your all into one huge email blast, you should test out a few smaller and more frequent shoots. By doing this, you’ll be able to find out what is and isn’t working for your campaign.
Measure the results
You can’t truly understand the success of an email campaign until you’ve measured it. Luckily for you, we have. With every marketing email campaign, you should think about what measurement you’ll use to determine the success of your campaign. For example, you may want to consider looking at the open rates of your emails to see how effective your campaign has been. If you’re curious about the demographics of your audience, you may want to look at the data at Runscope. If you want to see what platforms your audience is using, you can use email marketing platforms to pull in this data. Look at the numbers and determine how you want to improve for next season.
With these tips in mind, you’ll be able to craft an email marketing campaign that will bring you success.