Email marketing is one of the most effective ways of reaching out to potential customers and engaging them into action – whether that’s signing up to a newsletter, visiting a website, or making a purchase.
While it’s important to have fun with your emails while developing your brand, you also need a reliable service that can help you grow your business.
Luckily for you, we’ve put together a comprehensive guide on the best host for your email marketing needs.
In this guide, we will teach you everything you need to know about selecting the right web host for your email marketing campaigns.
Features You Should Look Out For
When choosing a web host, you’ll need to consider a number of features that could make a significant difference to your business’ performance.
You should look for a web host that is secure, has high customer satisfaction, and is equipped for email marketing.
It’s also worth considering whether you want a free email auto-responder or a standalone CRM (Customer Relationship Management) tool. Free tools such as MailChimp and Airmail are great for creating and maintaining email lists, while others, such as ConvertKit, offer more advanced features.
What Type Of Web Host Is Suitable For My Business?
Depending on your industry and the amount of traffic you get, you may want to consider whether you need a traditional web host or a self-hosted web site.
If you’re new to web hosting, the first thing you should do is create a demo site to see how the different types of hosts function and which one is best suited to your needs.
A traditional web host, also known as shared hosting, is one where all of the server resources are owned by the web host and you, as the customer, rent them out. This type of hosting is inexpensive, but since the server’s resources are shared, if you get a lot of traffic, you might experience performance issues.
A self-hosted website, or SaaS (Software As A Service) website for short, is where you purchase a platform, install WordPress, and use your own domain name (i.e. yourcompany.com) to launch your website. This type of hosting is cost-effective because you aren’t renting or buying server resources – meaning you are in full control of all functions related to your site. If you already have a domain name, the process of purchasing SaaS hosting is almost identical to that of traditional web hosting; the only difference being, with SaaS you are responsible for the functionality of your site and all of its content. While the performance of your SaaS site might not be exactly what you’d expect from a traditional web host, it’s still considered a great option for those who aren’t familiar with the difference between the two types of hosts.
Security & Reliability
Security and reliability are two essential elements to consider when selecting a web host. Since your business’ livelihood is at stake, you don’t want to put yourself in danger of having your site hacked or otherwise compromised. Similarly, you don’t want to spend your valuable time working on a site that will break down or be unable to function properly.
Unfortunately, not all web hosts are created equal – some are much more secure and reliable than others. In order to safeguard your business, you should look for a web host that is both reliable and secure. The two go hand in hand, so if you can find a host that is reliable, you can be sure that it’s also secure.
When choosing a web host, it’s important to note a few additional tips that can make a significant difference to your business’ performance.
You should look for a host that is a GoDaddy verified reseller, has a money-back guarantee, and offers support via phone and email.
The amount of traffic your site gets will have a significant impact on how you approach selecting a web host. If you get a lot of traffic, you might want to consider what type of server you should purchase in order to deal with the increased load. If on the other hand, you get a small amount of traffic, a lower priced dedicated server might be a more cost-effective option.
Your target audience will also play a role in your decision-making process. If you want to reach a broad audience, you may want to consider opting for a general purpose web host. If you want to target a very specific group of people, you might want to look for a SEO-optimized dedicated server.
Recommended Web Hosts
Now that you’re equipped with the basics of selecting a web host, it’s time to dive into the part of this guide that is dedicated to recommending the best web hosts to fulfill your needs. Before we begin, it’s important to keep in mind that this is not a comprehensive list of all the web hosts out there. The reason we’ve collected these recommendations is because we believe they are the best providers available for those seeking to engage with their audience via email marketing.
Let’s get started.
The first name on our list is DreamHost, an extremely popular web host that was founded in 2011 and is now available in 22 countries. Since launching, DreamHost has gained a massive following for their user-friendly interface and intuitive cloud hosting.
What makes DreamHost special is that they are a VeriSign (NASDAQ: VRSS) verified reseller which means that they have strict security standards and use secure encryption for sales transactions. As a VeriSign reseller, DreamHost is also partner with legion of security companies, including FirmTrust, Trendmicro, and Positive SSL, which means you can be sure that your personal information is safe.
One of the best features of DreamHost is that they offer a 30-day money-back guarantee, sales representatives available by email and phone, and a 99.9% Uptime policy. For those seeking a reliable web host, DreamHost is an excellent choice.
Next on our list is Bluehost, the #1 web host overall, and a GoDaddy verified reseller. Since launching in 2012, Bluehost has grown to become an ecosystem with multiple companies built on top of their platform. Bluehost is purchased with a sales pitch like Aweber, but for those seeking a stable web host with a basic free plan, Bluehost is a good choice.