Best Hosting for Email Marketing – Should You Move Your Email Marketing to the Cloud?

Nowadays, having a professional email marketing campaign is essential for any business. The cost of owning a custom email template alone is usually well worth the effort. Even if you go simply with the popular free email templates such as Gmail’s, Yahoo’s, and Hotmail’s, you’ll still need to invest in a domain name and hosting package.

For those who want to take their email marketing to the next level, there are a number of reputable web hosts that offer enterprise-class solutions built for marketers like you and me. If you’re curious as to what the best hosting options are for email marketing, keep reading.

The Basics

The first and most essential step to creating a successful email marketing campaign is to pick a good host.

As the name suggests, a hosting plan from Bluehost will give you a free domain name and you can install WordPress in just a few minutes. From there, you can launch your email marketing campaign and begin adding emails to your list.

If you need help choosing the right domain name, check out the list of some of the most popular websites that share your same name. You can also use this list to see which domains are available for registration. Finally, learn about the pros and cons of.com vs.net vs.org.

Features

Besides the basics, you’ll want to consider the features that come with the hosting plan that you choose. Here are some of the most crucial ones:

  • SSH access
  • 1-click install of a WordPress blog
  • free domain name
  • tired email address (googlemail, yahoo, etc)
  • free hosting plan
  • advanced options

With these five points in mind, you’ll be able to launch your email marketing campaign in no time.

Pricing

The final step to creating a successful email marketing campaign is to choose a hosting plan that is affordable. Like with almost everything else in life, the cost of ownership will determine how much you are willing to spend on it. In the hosting market, you’ll normally get what you pay for. Although inexpensive web hosts do exist, they normally offer limited features and sometimes even charge you for certain features which you receive for free with a more expensive plan. You can also look into shared hosting plans or colocation services if you need a physical location for your website. Depending on your needs, you may find that the cost of a VPS (Virtual Private Server) is the best option available.

Performance

It’s essential that your hosting plan handles your website traffic smoothly and quickly. To test the speed of your site, visit GTMetrix.com and enter your website’s URL. You’ll get a sense of how fast your site handles on the Internet. If you need an even more detailed analysis, you can use PageSpeed Insights. To give you an idea of how your site performs, check out the benchmarks for some of the most popular WordPress platforms.

When choosing a web host, don’t just focus on the specs and features mentioned above. Instead, look into their support, reliability, and security policies. You should also consider the overall value for the money you’re spending. There are many shady web hosts out there that advertise fake reviews and make dubious claims about the services they offer. Although most hosting companies are reputable, it’s still important to do some research before you commit.

In the end, you will have to make a decision based on what’s important to you. From a simple blog to a corporate website, a marketing department to an advertising agency, email lists to online stores, and whatever your needs may be, there’s a web host out there that can help you find the perfect plan.

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