Email has become one of the most effective tools for marketing a product or service, and automating your email marketing can save you time and energy while allowing you to reach a larger audience.
In this article, we’ll look at the best email marketing automation software of 2021 and why they are the best. We’ll also give you tips on how to choose the right email marketing automation software for your needs.
What is Email Marketing Automation Software?
Email marketing automation software is used to send out automated emails to your list of subscribers. This software allows you to create automated email sequences, also known as autoresponders. These sequences are triggered when someone subscribes to your list, or after they take an action such as clicking on a link or downloading a file from your website.
The main advantage of using email marketing automation software is that it allows you to automate the process of sending out emails to your list. This saves you time and energy, while also allowing you to send out more personalized emails to your subscribers. This can help you build trust and engagement with your subscribers, and increase your sales.
The Best Email Marketing Automation Software of 2021
The best email marketing automation software of 2021 is:
- Mailchimp
- ActiveCampaign
- ConvertKit
- HubSpot
- AWeber
- GetResponse
- Drip
- Marketo
- Sendinblue
- Constant Contact
Each of these email marketing automation software offers features and benefits that make them stand out from the competition. Let’s look at each one in more detail:
Mailchimp
Mailchimp is a well-known email marketing automation software. It’s easy to use, and it comes with a wide variety of features, including autoresponders, analytics, lead scoring, email testing, and much more. It also has a drag-and-drop editor, which makes it easy to create email campaigns quickly.
ActiveCampaign
ActiveCampaign is another popular email marketing automation software. It offers powerful features, such as segmentation, automation, and analytics. It also comes with a drag-and-drop editor, which makes it easy to create beautiful emails. ActiveCampaign is a great option for those who want to take their email marketing to the next level.
ConvertKit
ConvertKit is an email marketing automation software that focuses on helping you to build relationships with your subscribers. It comes with powerful features such as segmentation, automation, and integrations with popular services such as WordPress and Shopify. It’s also a great option for those who are just getting started with email marketing.
HubSpot
HubSpot is an all-in-one email marketing automation platform. It comes with a wide variety of features, such as segmentation, automation, and analytics. It also offers a drag-and-drop email builder, which makes it easy to create beautiful emails without any coding knowledge.
AWeber
AWeber is an email marketing automation software that offers a wide variety of features, including autoresponders, analytics, and more. It also comes with a drag-and-drop editor, which makes it easy to create beautiful emails. AWeber is a great option for those who are just getting started with email marketing.
GetResponse
GetResponse is another popular email marketing automation software. It comes with a wide variety of features, such as segmentation, automation, and analytics. It also has a drag-and-drop editor, which makes it easy to create beautiful emails quickly. GetResponse is a great option for those who want to take their email marketing to the next level.
Drip
Drip is an email marketing automation software that focuses on helping you to build relationships with your subscribers. It comes with powerful features such as segmentation, automation, and integrations with popular services such as WordPress and Shopify. It’s also a great option for those who are just getting started with email marketing.
Marketo
Marketo is an all-in-one email marketing automation platform. It comes with a wide variety of features, such as segmentation, automation, and analytics. It also offers a drag-and-drop email builder, which makes it easy to create beautiful emails without any coding knowledge.
Sendinblue
Sendinblue is an email marketing automation software that offers a wide variety of features, including autoresponders, analytics, and more. It also comes with a drag-and-drop editor, which makes it easy to create beautiful emails quickly. Sendinblue is a great option for those who want to take their email marketing to the next level.
Constant Contact
Constant Contact is another popular email marketing automation software. It comes with a wide variety of features, such as segmentation, automation, and analytics. It also has a drag-and-drop editor, which makes it easy to create beautiful emails quickly. Constant Contact is a great option for those who are just getting started with email marketing.
Tips for Choosing the Right Email Marketing Automation Software
When choosing the right email marketing automation software, there are a few things to consider:
- Features: What features do you need? Do you need segmentation, automation, analytics, or any other specific features?
- Price: How much are you willing to spend? Different email marketing automation software can have different price points.
- Ease of Use: Is the software easy to use? Is it user-friendly?
- Integrations: Does the software integrate with any other software or services you use?
By considering these factors, you can find the email marketing automation software that is the best fit for you and your needs.
Email marketing automation software is an invaluable tool for any business looking to promote offers via email. With the best email marketing automation software of 2021, you can save time and energy while reaching a larger audience. So, if you’re looking for the right email marketing automation software for your needs, the options listed above are a great place to start.