Best Platform for Email List Building & Marketing?

In today’s digital world, businesses need to find ways to reach their audiences and generate interest. Email marketing is an effective way to do this. But which email marketing platform is the best for business? We evaluated the top 4 email marketing platforms based on popularity, user reviews, features, and more.


Drip is the most popular and trusted email marketing platform, currently offering both free and paid plans. In fact, it’s one of the few email marketing platforms that offer a standalone product that you can purchase and install on your own server. Once you’ve installed and configured it to your liking, you can use all its features, including email marketing, to grow your business.

Whether you decide to go with the free plan or purchase a license to use it on your own server, you’ll find all the tools you need for email marketing.


MailChimp is incredibly popular as well and, like Drip, offers both a free and a paid version. It’s one of the first email marketing platforms that consumers and businesses alike turn to when they want to send out bulk emails. And what’s great is that the platform offers a free version that allows you to explore all the features and functionality.

If you’ve never done email marketing before, then you might wonder which tool is the best for beginners. For the most part, MailChimp is a great choice as it offers a free plan that allows you to build up a small list of email addresses to send out future marketing emails to. This way, you can discover all the ins and outs of email marketing with little to no risk.


Hootsuite is yet another email marketing platform that’s both free and popular, as well as one of the few that offer a completely free version. It is, in fact, one of the top social media platforms for marketing and growing businesses online. And what’s great is that you can use it to send out email campaigns as part of your marketing strategy, using its integrated email marketing tool to collect email addresses.

Hootsuite’s email marketing tool is very simple to use, providing you with both a free and a paid plan. Going with the free plan means you can send out up to 15,000 emails per month to a maximum of 500 subscribers. But if you find that mailing a few thousand emails per month isn’t enough, then you can move to the paid plan and enjoy all the features of the platform, including the ability to send out unlimited emails per month to a maximum of 1,000 subscribers.

Hootsuite is a very popular choice among marketers and businesses, which makes it a bit more risky to use if your aim is to grow your business. But if you’ve never done email marketing before or are just getting started, then the free version is enough to allow you to try out the platform and see how it works.


If you’re looking for a turnkey email solution that provides all the functionality you need, then you might consider checking out SendGrid. It’s a popular email marketing platform with over 300,000 active users that generates over 40 million emails per month for businesses around the world. 

With this kind of volume, you’ll need a powerful email marketing solution without the risk of flooding your inboxes with unwanted mail. For this reason, many businesses choose to go with the paid version of SendGrid, which costs $10/month or $99/month for the Business plan. But even the free version is powerful enough to enable you to start your own email marketing campaign and collect email addresses.


AWeber is yet another popular and trusted email marketing platform, which offers both free and private pay plans. Just as with SendGrid and Drip, AWeber provides a fully functional integrated email marketing solution that enables you to build and grow your list. What’s great about AWeber is that it is highly customizable and, depending on your needs, you can choose from a selection of free or premium email templates to fit your needs.

AWeber’s free plan allows you to build up to 500 subscribers and send out 20,000 emails per month. But if you want to go above and beyond this, then you can move to the premium plan, which costs you $15/month (plus tax) and provides you with all the features of the platform, including the ability to send out unlimited emails per month to a maximum of 1,000 subscribers. And let’s not forget, the more you send, the more you’ll grow.

AWeber is a popular choice among businesses, particularly those who want to keep up with the ever-changing world of email marketing.

Final Takeaway

When choosing an email marketing platform, you’ll need to look for both functionality and user reviews. While it would be great to find a tool that’s super-user-friendly and boasts tons of features, with so much competition you’ll need to prove that you can generate traction organically, through genuine interest, before gaining the trust of potential customers. Luckily, the above platforms are all very easy to use, enabling you to get up and running with your very first email campaign quickly and successfully.

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