The email marketing industry is a fast-growing one, and people are taking advantage of the convenience and ease of emailing customers to market and promote products.
Whether you’re an entrepreneur looking for a way to spread the word about your new business or product, or an online marketer looking to gain more subscribers, you’ll find everything you need here, including detailed information on how to create an effective email campaign.
Why Use Email Marketing?
According to HubSpot Blogs research, 76% of consumers have clicked on an email offer from a brand or website they are already a fan of. This means that email marketing is not a one-size-fits-all solution; you need to identify your target audience and send messages that they will value and benefit from.
In addition, email marketing allows you to build and nurture valuable relationships with your customers. The results? According to HubSpot Blogs research, 79% of consumers trust information provided by brands they are already a fan of, and 70% of consumers have purchased something based on a pitch delivered via email.
As a business owner it’s important to understand the difference between good and bad email marketing so you can create a framework for your campaigns’ success.
What Is Good Email Marketing?
When a potential customer interacts with your brand through digital media, there is a good chance they will encounter your email marketing efforts. Whether you’ve already sent them information about your products and services or are simply trying to gain their attention with an incentive such as a discount or freebie, your efforts will be judged on the value they receive.
When developing an email marketing strategy, it’s important to remember that not all customers are created equal. Some will value your efforts more than others, and you need to ensure you are communicating with the right audience. Once you develop a clear picture of who you are trying to reach, you can craft messages that they will value and benefit from. This ultimately leads to increased customer engagement and boosted conversion.
How Can Email Marketing Help Me As A Business Owner?
If you’re looking to grow your business, garner more customers, and increase the revenue you generate, then email marketing is a highly effective tool. Not only do you have the ability to target and communicate with consumers interested in your product (or service), you also have the opportunity to measure the success of your efforts.
As a business owner, you don’t always have the time to spend going from one screen to another, trying to find the right customer who is interested in your product. With email marketing, you have the ability to send messages to a large number of people, who you know have an interest in your product (or service), at the same time.
Email marketing allows you to keep track of how many consumers you have brought into the top of the funnel, as well as how many have progressed through the various stages of their buying journey.
Developing an email marketing strategy is a crucial first step in building a brand new customer base. Once you have a clear plan in place, craft messages that will resonate with your intended audience and begin the process of converting casual browsers into profitable customers. You won’t be able to implement this strategy successfully without solid metrics to gauge your success.