How to Choose the Right Email Marketing Subject Line

Your headline is the first impression your email will make on your potential reader. After all, you’ll be in touch with them through an email, so it’s only fair that you catch their attention with a unique, intriguing subject line.

However, if you want your email to stand out from the crowd, you’ll need to take the time to craft the most intriguing subject line you can think of. Fortunately, we’ve got you covered on this front. Below, you’ll discover some interesting facts about email marketing and how to choose the right subject line that will allow you to stand out from the crowd.

Email Marketing Facts & Figures

Here are some interesting facts about email marketing that you might not know:

  • 80% of executives surveyed would rather read an interesting email than a sales email.
  • 55% of executives would rather receive an email with interesting content than one containing marketing material.
  • 38% of executives would rather receive an email about a trending topic than an email promoting a specific product or service.
  • 32% have responded to an offer with an email instead of using a phone call or a physical contact.
  • 20% of executives would rather receive a sales email at 3 pm on a Tuesday than at 8 am on a Sunday.
  • 12% of consumers have bought something after reading an email with a special offer.
  • 38% of consumers have bought something after reading an email with a special offer.
  • 73% of consumers want to know more about a product or service after reading an email with a special offer.
  • 66% of teenagers have bought something after reading an email with a special offer.
  • 20% of adults have bought something after reading an email with a special offer.
  • The days after Thanksgiving and Christmas are the two busiest days of the year for retail e-commerce, with shoppers buying gifts and other items online.
  • 70% of consumers are likely to click on a sponsored link or an email inviting them to an event from a brand they trust.
  • 63% of consumers trust online reviews as much as they trust personal recommendations from friends or family members.
  • 52% of consumers look at online reviews before buying a product or service.
  • 45% of consumers have gone on holiday because of an offer they saw in an email.
  • 38% of consumers have purchased something after receiving an email marketing communication.
  • 90% of consumers want an easy way to find information about a product or service online.

Email Marketing Trends & Future of Email Marketing

Here are some interesting facts about email marketing that you might not know:

  • 41% of marketers plan to use video content in email marketing campaigns in 2019.
  • 28% of marketers plan to use live chat in their email marketing campaigns in 2019.
  • 76% of marketers plan to use content from social media platforms in their email marketing campaigns in 2019.
  • 45% of marketers claim that email is the least effective medium for delivering marketing material.
  • 38% of marketers say that online reviews can influence purchasing decisions.
  • Only 7% of consumers trust television commercials and 3% trust radio ads.
  • As the world becomes more digital, consumers want ways to stay connected wherever they go. According to HubSpot Blogs research,
  • 22% of consumers would like to receive regular emails from brands they love, 26% would like to receive occasional emails from brands they love, and 27% would like to receive special offers only from brands they love. (HubSpot Blogs)
  • Consumers have more options than ever when it comes to email marketing platforms. In addition to the commonly known platforms like Gmail, Hotmail, and Outlook, you can also use platforms like Hootsuite, MailChimp, and Marketo to build your list.
  • In the not-so-distant future, the line between marketing and sales will become increasingly blurred. According to HubSpot Blogs research,
  • 61% of marketers say that their job is to drive business growth, and 45% say their role is to create brand awareness.

What is a good email marketing subject line?

A good email marketing subject line is short and sweet, enticing users to open your email and take action. Below, you’ll discover 11 tips on how to choose the right email marketing subject line to make your emails stand out from the crowd.

Use the right keywords.

If you want to choose the right email marketing subject line, you’ll need to use the right keywords. In order to do this effectively, you’ll need to enter your keywords in the Subject line as well as in the body of your email. Make sure to add a few other relevant keywords in the body of your email as well. When someone clicks on a link in an email, they usually expect to land on a website that’s relevant to what they’re reading. Adding keywords to your headlines and body will help to ensure that your emails get found by the right audience. For example, if you’re marketing a product that boosts your health, you might want to include the words “health,” “fitness,” and “nutrition” in your subject line and body.

Keep it short.

If you want your email to stand out, you’ll need to keep your subject line short and sweet. Naturally, you don’t want to shorten your subject line too much, as this will make it difficult for recipients to read. However, you don’t want to go any longer than necessary, as this will make your email seem less interesting. You can always append a “more” to the end of your subject line if you want to give the impression that there’s more content below. For example, if you have a long product description, you might end up with a subject line that looks like this:

“25 ways to boost your health this winter”

By shortening the subject line, you increase the odds of the reader clicking on your email.

Use a variation of the words.

When you use the same word repeatedly, especially in a sentence or at the end of a phrase, it can lose its charm. Using the same word too often can cause your email to seem less interesting. For this reason, you should never, ever use the same word twice in a row. Instead, use a variation of the word to keep things interesting. For example, instead of writing “fitness,” you could write “working out,” “health club,” or “weight loss.” If you want to use a brand name, try variations like “just ordered a Nike shoe,” “New balance shoes,” or “adidas Originals.” Using this method, you can keep your email relevant while not using the same word over and over again.

Include a call-to-action (CTA).

One way to make an email more interesting is by including a call-to-action (CTA). A call-to-action can be anything from inviting users to fill out a form to ordering a product to subscribing to a newsletter to reading an entire blog post. Essentially, a call-to-action is an action you want users to take. When someone clicks on a call-to-action, it usually means they’re interested in taking the action you’re soliciting. In order to get users to take action, you’ll need to include a CTA in your email. When someone fills out a form in an email, for example, you’ll want to include a link to the form in the body of the email so they can continue on their way to completing it. This could mean adding a CTA at the end of the form or, if there’s already content after the form, adding one at the end of the email. The idea is to keep the user on your site or in your email loop as long as possible before they decide to leave.

Include relevant images.

One way to engage users and make your email more interesting is by including images. When someone clicks on an image in an email, they usually expect to see something relevant to what they’re reading. If you want to choose the right email marketing subject line, you should include relevant images that will catch the eye. For a product review, for example, you might want to include an image of the product being reviewed or an image of the person reviewing it. If there isn’t anything remotely related to the content of your email in image form, you could always use stock images of landscapes, people, or buildings.

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