How to Create the Perfect HTML Email Template for Your Email Marketing Campaign

You’ve probably heard of email marketing. If you haven’t, then you undoubtedly will soon enough. More and more businesses are turning to email marketing as a way to communicate with customers. The advantages are obvious: you can reach a lot of people quickly and easily, and you know that they’ll be getting your message. (Learn more about the various forms of marketing).

If you’re looking to get started with email marketing but don’t know where to begin, then this post is for you. We’ll discuss how to create the perfect HTML email template so that when you’re finished, your email marketing will be as good as new.

The Perfect HTML Email Template

If you’ve been wondering what all the buzz is about email marketing, then you’re in the right place. An email template is an important part of any marketing campaign. Without it, all your hard work could be for naught. Let’s take a quick look at what makes up a good email template.


Your HTML email template should be as clean as possible. Keep things simple and the code easy to understand. If you want to make your email template look more modern and professional, then avoid any old-fashioned HTML elements such as tables, images, and color backgrounds. These things could make your template look quite dated. For a cleaner and more modern look, use CSS styling to give your template a makeover. (Check out our guide to learn more about CSS styles and how to use them effectively).


Your email template should reflect what is currently trendy. This should be kept in mind whenever you are choosing the design of your template. Trends change, but your email template shouldn’t. If you want to stay modern, then don’t choose a design that is very old-fashioned. You can use a service like MyMailChimp to keep track of trends and make sure your email marketing doesn’t fall behind the times.


Choose an email campaign design that is easy to understand and attractive. Make sure that your design is both pleasing to the eye and easy to read. If you’re using a service like Canva to design your email template, then don’t be afraid to choose a more unique and eye-catching design. Unique designs will keep your email template interesting and help it stand out from the rest. Make sure to test out your new design by sending a few emails to yourself first so that you can see how it looks when you’re not distracted by other things. (Check out these 20 hacks for designing an email marketing template that gets opened every time).


Your email marketing template should be usable by everyone. If there is a part of the design that is confusing or hard to understand, then don’t use it. Everyone has different skills and some things are easier for some people than others. For instance, if you’re looking to include a lot of tables in your design, then you might want to choose another email template. People with less design experience might find it tricky to design something that looks good and doesn’t mess up the layout.


The main purpose of your email marketing template is to communicate something to your subscribers. The best designs will incorporate the things you want to say into the design. For example, if you’re worried about customer service, then you might want to put the customer service number in the footer of your email template. If you’re trying to convey a sense of urgency or excitement, then you could include a countdown timer or some kind of exciting announcement at the top of your email. You can use a tool like MailChimp to help you find the words and the phrases that best describe your product or service. (Check out our comprehensive guide to creating an effective email campaign if you’re looking to implement an email marketing campaign yourself).


Collections are used to store multiple emails that were sent using the same template. If you have several emails that you want to send out using the same template, then you would need to create a collection for this exact purpose. When you’ve created a collection, you can click on the collection name to see all the emails in the collection. You can also add a description of the collection if you’d like. Clicking on an email will take you to the email in your collection. You can also click on the little gear icon to the right of the email to edit the email’s content.

Where to Start

Now that you have your perfect email template in mind, where do you begin? The first step is to save the template in a place that you can easily access it. Somewhere in your computer’s hard drive is a good place to keep track of all your important documents. You can also use a service like OneDrive to easily save and access your templates from anywhere. (Learn more about OneDrive.)

Creating The Perfect Email Template

Once you have your perfect email template in hand, it’s time to put it to use. The first step is to make sure that all the necessary details about your company, products, and services are filled in the appropriate fields. This will help ensure that your email marketing is as effective as possible. You can also use a tool like MailChimp to easily import all of your contact details from one place. (Learn more about MailChimp).

Next, you’ll want to consider how you want your email to appear. Do you want it to be in a simple text-based format or would you like it to have an attached piece of artwork? Do you want it to be an opt-in offer or do you want to encourage your subscribers to leave their email addresses? These are all important questions that you need to ask yourself before you begin coding. Once you have all the necessary details about your company and you know what you want your email to contain, it’s time to move on to the fun part: putting your ideas into practice.

Building A List

Building a list is one of the most critical steps in any marketing campaign. If you want to create a list of subscribers who have signed up to receive your email newsletter, then you’ll want to use a tool like MailChimp to do so. With MailChimp, you can choose to have your opt-in offer appear at the bottom of every email or on a pre-designed email sign-up page. (Learn more about MailChimp).

Once you have a list of potential subscribers, you can begin to distribute your newsletters to them. Make sure to send out a few trial versions of your newsletter to verify the list and to ensure that everyone on the list received the emails. If you’d like, you can also use MailChimp to send out follow-ups to your new subscribers. (Check out these 15 ways to increase your email subscribers and boost your email marketing campaign).

Analyzing Results

After you’ve sent your newsletter to a few hundred or thousand subscribers, it’s time to sit back and enjoy the results. Did you achieve your goal of getting a lot of people to sign up for your email list? Were people interested in what you had to say? Were they able to locate the information they needed easily? The answers to these questions will determine how effective your email marketing campaign was. (Check out our guide to learn more about optimizing your email marketing campaign).

Use tools such as Google Analytics and Bitly to see which of your links were the most successful at driving traffic. From there, you can determine which methods worked well and which methods need to be changed.

What Next?

Hopefully, you now have a clear idea of what makes a good email template and how to begin creating one. If you’d like to keep expanding your knowledge, then you should consider taking a look at these blogs:

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