What’s the Best Color for Your Email Marketing Text?

I get asked this question a lot. People want to know what the best color is for their text messages since they’re always looking for ways to make theirs pop. Before I get started, let me just say that, from a design standpoint, using a different color for the body of your emails than the subject line is a great way to make your emails look more professional! With that being said, there are several options when it comes to choosing the right colors for your email marketing text. I’m going to share with you the best colors that I have found that work perfectly for different email marketing campaigns.

Royal Pink

People often think that using pink in an email marketing campaign is a bit girly. While pink might be a feminine color, you can actually use it quite effectively in your marketing efforts if you know how to pull it off correctly. When choosing a color for your marketing text, you need to make sure that it coordinates with your brand. If your brand is feminine in nature, you might want to go with a pink color scheme. However, if your brand is more on the masculine side, you might want to go with a red color scheme. With that being said, I would recommend going with a nice mix of red and pink to create a sense of balance and femininity. I would also recommend using these four letter combinations: RPR or RPH to keep it classy!

Maroon

If you’re an oil company selling gasoline, you might want to go with a maroon color scheme. Or, if you’re an airline, you might want to go with a maroon color scheme. In general, any type of business that has to do with trucks, cars, or airplanes would be best served by a maroon color scheme. It’s one of the safest and most traditional colors associated with these types of businesses. If you want to use maroon in your email marketing text, make sure that the color fits within the design of your email. For example, if you have a pink background in your email, you might want to go with a maroon font for best results. You can also use the color as a pop of red in your design to make the text pop!

Teal

If you’re an outdoors company and you want to inform potential customers that you provide life insurance for outdoor enthusiasts, you might want to go with a teal color scheme. Or, if you’re a car company and you want to inform customers that you build engines for gas-guzzling vehicles, you might want to go with a teal color scheme. In general, any type of business that has to do with water would be best served by a teal color scheme. You can use the color as a pop of green in your design to make the text pop!

Dark Red

If your brand is more on the masculine side, you might want to go with a dark red color scheme. When choosing a color for your marketing text, you need to make sure that it matches your brand. If you have a masculine brand, you might want to go with a dark red color scheme. However, if your brand is more feminine, you might want to go with a lighter red to represent elegance and sophistication. Make sure that your business uses the color scheme consistently throughout the different parts of your email. If you want to use dark red in your email marketing text, make sure that it fits the design of your email. For example, if you have a pink background in your email, you might want to go with a dark red font for best results. If you also want to include a picture of an automobile in your design, you might want to go with an automotive-themed dark red color scheme. However, if you want to keep the text simple, you might want to go with a darker color like burgundy or maroon. Dark red is one of the safest and most elegant colors available. It would be wise to use this color in your marketing text as it is easy to see and understand.

Black

If you’re an electric company selling power equipment such as power washers or generators, you might want to go with a black color scheme. Or, if you’re a gaming company and you want to encourage your audience to try out your games, you might want to go with a black color scheme. In general, any type of business that has to do with technology would be best served by a black color scheme. If you’re using the color in your design, make sure that it is a seamless transition from the background to the text. Make sure that your text is easy to read and does not become confusing or hard to follow. If you want to use black in your email marketing text, make sure that it fits the design of your email. For example, if you have a pink background in your email, you might want to go with a black font for best results. Keep it simple, flat, and to the point. Make sure that your email is easy to scan and does not require a lot of mental energy to process. Sending a plain and simple email will make it easy for your reader to understand your message. If you use this color consistently throughout your email, it will help keep your readers engaged since it is a common element in your design.

Gold

If you have a luxury brand and you want to attract potential customers to your business, you might want to go with a gold color scheme. When choosing a color for your marketing text, you need to make sure that it matches your brand. If you have a luxury brand, you might want to go with a gold color scheme. However, if your brand is on the more affordable side, you might want to go with a mixture of gold and a contrasting color. For example, if you want to use a pale yellow color in your design and you have a luxury brand, you might want to go with a gold font for best results. Make sure that your business uses the color scheme consistently throughout the different parts of your email. If you want to use golden text in your email marketing campaign, make sure that it fits the design of your email. For example, if you have a pink background in your email, you might want to go with a gold font for best results. Use the color to add a touch of luxury to your design.

Gray

If you’re a technology company that provides computer hardware and software, you might want to go with a gray color scheme. Or, if you’re a fashion company that sells clothing, you might want to go with a gray color scheme. In general, any type of business that has to do with technology or fashion would be best served by a gray color scheme. If you’re using the color in your design, make sure that it is a seamless transition from the background to the text. Make sure that your text is easy to read and does not become confusing or hard to follow. If you want to use gray in your email marketing text, make sure that it fits the design of your email. For example, if you have a pink background in your email, you might want to go with a gray font for best results. Keep it simple, flat, and to the point. Make sure that your email is easy to scan and does not require a lot of mental energy to process. Sending a plain and simple email will make it easy for your reader to understand your message. If you use this color consistently throughout your email, it will help keep your readers engaged since it is a common element in your design.

White

If you have a classy brand and you want to attract potential customers to your business, you might want to go with a white color scheme. When choosing a color for your marketing text, you need to make sure that it matches your brand. If you have a classy brand, you might want to go with a white color scheme. However, if your brand is more on the masculine side, you might want to go with a contrasting color like red or maroon. If you’re using the color in your design, make sure that it is a seamless transition from the background to the text. Keep it simple, flat, and to the point. Make sure that your email is easy to scan and does not require a lot of mental energy to process. Sending a plain and simple email will make it easy for your reader to understand your message. If you use this color consistently throughout your email, it will help keep your readers engaged since it is a common element in your design. 

There are several popular ways to use color in your email marketing text. However, if you want to create a more luxurious or professional atmosphere, using these four colors in the right combinations is a great way to go. Keep your eyes open for ways to incorporate the four colors I’ve discussed above into your next email marketing campaign!

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