What will make your Instagram feed stand out from the crowd is the simple yet effective use of creative, well-executed content. To help you figure out the formula for Instagram success, we have compiled a list of six tips that can help you grow your audience and increase your presence on this exciting social media platform. Let’s get started.
Focus On What You Can Accomplish
One of the best things about Instagram is its open approach to creative expression. While Facebook and Twitter have moved to more tightly controlling their content to ensure that everyone sticks to the approved guidelines, Instagram remains true to its slogan, “a photo posted by somebody you follow will appear in your feed.” This means that you can post about anything and the chances are it will be accepted. The only caveat is that you need to be consistent with your content.
If you want to grow your account and gain credibility with your audience, you need to make sure that your photos and videos are of a very high quality. As a general rule, videos should be shot on a professional camera using good lighting and a steady hand. Still photos should be large enough to make a difference and in focus. They should also be well-composed and fit the theme of the content you are posting.
Another important factor to consider is your target audience. Who are you posting to? What do they want and how can you provide it to them? Once you figure that out, you will be able to figure out exactly what content you need to produce. Your target audience will determine how you should present yourself on Instagram and what tools you should use to get the job done.
When you have a base number of followers, you can start looking into ways that you can engage with your audience. One easy way to gain credibility with your followers is to post frequently and consistently. Having content to look forward to and enjoy increases the likelihood that they will become regular visitors to your page. This is particularly beneficial if you are trying to grow your account for the first time because it shows that you are an active participant in the community who is willing to give back and participate in new ways. It also shows that you care about what your followers want and need. These are all excellent ways to gain trust and make your Instagram stand out above the rest.
To start, try posting twice a week and eventually work your way to once or twice a day. Consistency is extremely important because it shows that you are willing to maintain a steady stream of content even when you don’t have new material to share. When you post frequently and consistently, you give your audience a sense of familiarity and comfort when they come back for more. Posting frequently also prevents you from having to worry about creating unique content to fit every single niche or audience. This is why many brands and individual creators alike prefer to post once or twice a day instead of focusing on quantity over quality. When you are posting frequently, you are also giving your followers more content to look forward to and be engaged with. This means that you are more likely to succeed on Instagram than you would if you were posting once or twice a month. For reference, the average Instagram user will see around 140 photos per day (per Econsultancy study). Knowing this, it is not difficult to understand why posting multiple times a day is so beneficial for a brand’s or account’s overall growth.
Instagram is a crowded platform and to stand out among the rest, you need to do something different. The best strategy is to become so unique that your content cannot be easily categorized or duplicated by your followers. To achieve this, you need to constantly be thinking of new ideas and concepts to post about. You also need to make sure that the content you are posting is of a very high quality otherwise you will lose credibility with your audience. Posting unique content regularly and consistently will also help you stand out from the crowd on this platform.
When you are posting regularly and have amassed a significant audience, it is time to take a step back and reevaluate what you are doing. Are you posting the right content for the right audience? Are you providing value to your followers and are you engaging with them on a regular basis? If not, then it might be time to reevaluate your strategy and figure out what is missing. Fixing little details such as quality of content and frequency of posts will quickly lead you to increased credibility and engagement on this platform. Unique content, delivered with confidence and frequency will make your Instagram stand out above the rest.
Instagram was originally conceived as a way for people to share images with their followers. Back then, the platform was very different from what it is today. It was only accessible through mobile phones and the images were rather small. In 2012, Instagram launched its first official Android app and since then, the platform has undergone massive growth. To truly stand out, you need to be willing to try new things and be brave enough to post about them.
In the same way that you would not put out the same content to two entirely different audiences, you should not put out the same content on Instagram. Try new things and be brave enough to post about them. Posting about what you are confident will work will help you avoid any anxiety that comes with experimenting. If you are ever unsure of what will go down well with your audience, take advantage of the platform’s open doors and post about it. Once you have posted, you can go back and evaluate how others reacted to your content and make necessary adjustments. Be brave and post what you want because you never know what can happen on this platform. It’s always exciting to see what people will say about your content whether it is good or bad. This is where your followers’ opinions matter the most, so be sure to listen to what they have to say.
Build A Community
Instagram’s success on this platform is largely thanks to its incredible community of users. Since the platform’s inception, it has been filled with photographers, artists, and bloggers who share their content with their followers. While the platform has always been open for anyone to join and participate in, it has become one of the most prominent destinations for creative individuals looking to engage with others around the same interests. This being said, the community aspect of Instagram is rather different from what you would expect from a traditional social media network. This is mainly because of the platform’s open approach to content and its emphasis on originality. To truly succeed on Instagram, you need to be willing to engage with your audience and participate in the community.
When you first get started, it can be a little overwhelming to discover the platform’s various features and how to make the most of them. Luckily for you, we are here to help with six tips that can increase your Instagram following and make your page stand out above the rest. Take a deep breath and get started. Instagram isn’t as tough as you think it is.