Email marketing is one of the most effective ways of getting in touch with your audience, and getting them to come back for more. With just a few tweaks to your existing systems, you can create a more robust and easy-to-use email marketing platform, while keeping your costs down. Here, we’ll look at how you can do that.
The Three Pillars Of An Email Marketing System
Whether you’re just getting started or you’re already well into the process, every online marketer should have a basic understanding of the three pillars that make up an effective email marketing system.
The first and most important “pillar” is Content. Excellent content will draw in, engage and motivate your audience, making them more likely to engage with your brand. Creating high-quality content that will keep your audience engaged and wanting more is not easy, but it’s important that you put in the effort.
Delivery Is Everything
Once you have your audience engaged with your content, you can then move on to the next “pillar” – Delivery. Email marketing takes place on a platform called a MailChimp, which provides you with everything you need to send out regular emails. The more you use this tool, the more you’ll begin to see the benefits.
With a MailChimp account, you can choose to have your emails delivered to your inbox, or you can choose to have them delivered to a dedicated mail chimp list. Whichever you choose, make sure that you capture those emails! With a dedicated mail chimp list, you can then use automated emails – such as the ones from Hotjar – to send out your emails, landing pages, and more.
Finally, we have the third pillar – Marketing Automation. You don’t need to be a digital marketer to use marketing automation, but it’s definitely helpful. If you’re not familiar, marketing automation allows you to create automated email campaigns that can be triggered based on events, purchases, or website traffic.
Some marketers like to refer to this last pillar as “Chatbots”, and that’s probably a good description too. Essentially, a chatbot is an automated system that interacts with your audience through instant messaging, such as Slack or Zoom.
Why Should You Build An Email Marketing System On the Cheap?
There are numerous reasons why you might want to build an email marketing system on the cheap. Perhaps, you’re looking to save money, or you’re new to internet marketing and don’t have big budgets to spend on expensive tools.
Your email list is your biggest asset. Having a large and growing list is the best way to ensure you continue to acquire new subscribers and keep your existing subscribers engaged and interested in your content. The more you can do to grow your list, the more you can achieve with your email marketing.
Email marketing is a worthwhile investment, and one that you can use to grow your business and bring in new customers. Just remember to build a cost-effective and robust email marketing platform, and you’ll see great results.