5 Built-in Email Marketing Features Every Email Service Should Have

Email marketing is a method of marketing a product or service using email.[1] It is also a way of keeping in touch with past customers, potential customers, and other interested parties. The goal is to encourage individuals to take action (such as purchasing a product, registering for a website, or calling a phone number) after reading an email.[2]

While the number of email clients out there varies, there are some features that all good email clients should have. Understanding these features will help you make the most of your email marketing efforts and increase the likelihood of gaining loyal followers.

Features For Eventual Clients Only

1. Mobile-Friendliness: This is far more important today than it has ever been before. Good mobile email clients make it easy to access email on the go. If your email client on the other hand, is a bit unwieldy in its design, then you might have to resort to a mobile app or website in order to read your emails on the go. Make sure that your email client is easy to use on any device and looks the same no matter what platform you are on. Moreover, testing it on different mobile phones and tablets is a must.

2. AI-Enabled Campaigns: AI (Artificial Intelligence) enabled campaigns are the way of the future. Being able to target the right audience with relevant messages is critical to the success of any marketing campaign. Not only will this make your life far easier, but it will increase the likelihood of conversions as well. If your email service is lacking in this area, then it is definitely worth looking into investing in an AI-enabled email marketing platform. An AI-enabled email marketing platform makes it easy for you to target the right audience and send them the right messages at the right time. Moreover, you can segment your audience based on any characteristic (such as age, gender, location, or interests) and send them tailored messages. A good AI-enabled email marketing platform should also be able to integrate other marketing functions like affiliate marketing, social media marketing, and SMS marketing into one cohesive campaign platform. The more you can do from one place, the more you can save time and money in the long run.

3. Live Chats (Q&A): Having live chats/Q&A is another great way to engage with your audience. Live chats are a great way to get real-time feedback on your products or services and to resolve any issues that your audience might have. It is also a great way to build trust and rapport with your audience because they can see that you are interacting with them and listening to their comments. Some businesses use live chats to get suggestions from customers and to develop a sense of community among the customers. Moreover, some businesses use live chats to get feedback on their products or services and to address any issues that they might be having.

4. Customer Support: If you are looking for a one-stop-shop for all of your customer support needs, then an email service that provides live chat support is a must. Many businesses use their email marketing campaigns to get in touch with existing customers. However, sometimes these campaigns go unanswered (since the customer support team is busy overseeing other areas of the business). In these situations, live chat support is a great option. Having a live chat option through your email service will make it easier for you to get in touch with customers who need support. Moreover, seeing as how live chats are generally between two parties (one person chatting with a bot), it ensures that the customer support team actually gets some sleep. The fewer calls that they have to field, the better for all parties involved.

5. Social Media Integrations: Good email clients make it easy for you to connect with your audience on social media. Many businesses use their email marketing to encourage their audience to follow them on social media. By connecting with your audience on social media, you will be able to engage with them, get feedback, and gain recognition. Some businesses even go as far as using email to gain customers on social media. You should definitely look into integrating social media into your email marketing (and vice versa) to maximize your reach to your audience. If your email marketing is standalone and does not integrate with social media, then you are losing out on a great opportunity to engage with your audience.

Hopefully, these five features will give you a good idea of what type of email marketing platform you should be looking at investing in. Some of these features might seem expensive, depending on the size of your audience. However, the time and effort that you put in to ensure that these features are present is definitely worth it. Email marketing is a powerful tool, and with these five features, you can ensure that your efforts will be worth it.

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