Email marketing is one of the biggest tasks that any business owner or manager will have to deal with. The number of email marketing campaigns that get misfired every year is huge. According to HubSpot Blogs’ research, 47% of consumers have unsubscribed from at least one marketing email after opening it. That’s a lot of potential lost revenue and engagement for businesses large and small.
Emails that are sent without care can end up in the bulk folder or spam filter of customers and then spread like wildfire through social media. As a business owner or manager, you will inevitably become the target of many misdirected emails from unknown senders. You’ll also want to make sure that you have a streamlined method of keeping up with all the various emails that your staff and customers send in.
Luckily, there are solutions to this problem. Businesses like ConvertKit have created software that can help. In this article, we’ll cover nine alternative email marketing tools that work for any type of business.
1. Pegasus Mail
An alternative to Microsoft’s Outlook email client, Pegasus Mail is an open source email client for Macs that was designed specifically for power users. The email client is known for its clean and simple design that gives it an elegant look that appeals to corporate clients as well as individuals.
The flexibility of using Pegasus Mail is vast as you can choose from a variety of different themes and branding options to suit your needs. Plus, since it’s open source, you can modify the code as needed to fit your specific needs. Let’s take a closer look at how Pegasus Mail can work for you.
Like Outlook, InContact is yet another email client available for Macs. However, while Outlook focuses on organizing your email messages, InContact’s raison d’être is to keep your contacts organized and connected to the people they care about. For example, you can click on the contact’s name or email address in InContact to quickly connect with that person.
InContact handles all the heavy lifting when it comes to staying in touch with your contacts. You don’t have to concern yourself with importing contact lists or scheduling email blasts – InContact takes care of it all. You can also utilize the tool’s integration with Google Contacts, Facebook, and LinkedIn to quickly and efficiently keep track of your business contacts.
Chimera is a fantastic all-in-one (email + texting) messaging and email marketing tool for small businesses and individuals. It was designed with a touch of simplicity in mind so that even non-tech-savvy users can enjoy the experience. Chimera makes it easy to send and receive text messages to and from customers without having to log in to a separate app. Moreover, you can use the tool to send individual emails to your contacts or create bulk email campaigns that can be scheduled to send to numerous people at once.
The best part about Chimera is that it brings the concept of ”newsletter marketing” to life. In the tool, you can set up email newsletters that look like real news publications. You can use the tool to collect emails from your website visitors so that you can send out regular newsletters to them. You can use the tool to create email campaigns that will send targeted offers and discounts to those on your list. You can use the tool to research your competitors and identify their weak points. The possibilities for using Chimera are endless.
MailChimp is the industry leader in email marketing and has been around for more than 15 years. The popular email marketing tool has a simple and sleek design that is both functional and eye-catching. MailChimp is also one of the most affordable email marketing tools on this list, making it popular among small businesses.
Even if you have a limited budget, you can still get the most out of MailChimp. The email marketing tool offers a free version that allows you to send up to 1000 emails per month to a list of subscribers. In addition, you can upgrade to a premium account for only $5 per month to access features such as auto-responders, mobile-optimized layouts, and more. These premium features are useful for any type of business, no matter how large or small.
Sendloop offers a robust, fully featured email marketing solution that is simple to use. Moreover, since the tool is cloud-based, you can access your email campaigns from any device. This feature alone makes Sendloop ideal for busy professionals who need to keep in touch with clients and stakeholders while on the go.
Another great thing about Sendloop is that it offers an intuitive drag-and-drop email marketing interface. This means that even if you’re not a tech-savvy person, you’ll have no trouble using the software to create and send out your email blasts. The tool makes importing and editing contact lists a cinch and allows for quick iterations of new emails throughout the development process.
Campaigner aims to bring simplicity to the world of email marketing. The tool makes it easy to create automated email campaigns that will notify your customers about an upcoming event, new product, or special offer. You can create customized campaigns in no time using the tool’s sophisticated drag-and-drop interface. Simply upload a spreadsheet with your event and product information and hit ‘create campaign’. The tool will take you through every step of the way, making sure that you have everything planned and that your email campaign is constructed properly. Once you’re done, you can send off your beautifully designed automated emails with the click of a button.
7. Isago – Email marketing software to grow your business
Isago is an all-in-one email marketing tool that was designed with an emphasis on simplicity and ease of use. Even if you’re not tech-savvy, you can take advantage of this tool’s polished and sleek design to send out your email blasts with little to no training. The tool allows for quick and easy mass email marketing for businesses of all sizes.
Mailjet is similar to Sendloop in that it aims to make sending email marketing campaigns easy. The difference is that Mailjet focuses mainly on SMBs (small to medium businesses) while Sendloop caters to larger organizations. Mailjet also offers an API (application programming interface) so that third-parties can integrate their apps with your emails.
If you’re looking for a simple and affordable solution for creating and sending out emails, Mailjet might be a good fit for you. The tool’s slick, drag-and-drop email builder means that even non-tech-savvy users can build professional-looking campaigns in no time. Plus, Mailjet caters to those on a tight budget so that even small businesses can get the benefits of an email marketing plan.
Mailpoet is the ultimate email marketing tool for poets. The software was designed by and for writers who want to send out their work via email. The tool makes it easy to craft a polished, personalized voice that will entice your readers to open up your email and engage with your work. With the click of a button, you can generate and send off an email that contains your poem.
Mailpoet also has a unique feature called ‘Letterboxing’ that allows you to create a collage of up to four different poems in a single email. This feature makes it easy for your readers to discover your work while offering a glimpse into the creative process that went into your poems. This feature alone makes it worth the price of the tool.
In addition to these nine top alternatives to Outlook, there are dozens more that we could’ve included on this list. The key is finding a solution that suits your needs. If you run a small business, you might want to try out a tool like Sendloop. For larger businesses with an IT department, you might want to consider Pegasus Mail or InContact. Ultimately, you need to find a tool that allows for both ease of use and flexibility.