You’ve built a successful business… now what? Now you need to grow and develop as a company. To do this, you need to find the right marketing tool that can help you connect with new customers and maintain your relationship with existing ones.
One of the greatest tools for this purpose is email marketing. When you send out regular emails to your customers, you can inspire them to action and grow your business. So let’s dive into how you can use cake email marketing to grow your business.
Setting Up Cake Email Marketing
Cake Email Marketing is a one-stop-shop for all your email marketing needs. From setting up email campaigns to analyzing your results, the platform makes it easy to take action and grow your business. But if you’re unfamiliar, let’s dive into how you can set it up in under 10 minutes.
First, visit cakeemailmarketing.com and click the button to get started. You’ll see a welcome message and a link that will take you to your dashboard.
Here, you can set up your email campaign, create a free account, or log in with your social media account. If you’re not yet signed up, click the button to get started.
Once you’re signed in, you’ll see your email list. If you’re running a business, you’ll want to expand your email list with potential customers. To do this, you can enter their email in the signup form and they’ll receive an email from you with a link to your website.
If you’re running a blog or trying to grow your social media presence, you can use the signup form to collect emails to send out later for free. When someone signs up with your affiliate link or promo code, you’ll earn a small commission.
Now, you can create your first email list by clicking the button at the top left-hand corner of your dashboard. Here, you can choose the plan that’s right for you. If you’re just getting started, take the free plan. Otherwise, consider the premium plan that offers you more features.
Once you’ve created your email list, you can email them from the Send tab. Simply enter a subject and click Send. You can also schedule the email to go out at a later date and time.
Growing Your Email List With Opt-in Bonuses
Opt-in bonuses are great for growing your email list. Essentially, these are free gifts or discounts that you offer to users in exchange for their email addresses. Most platforms, like MailChimp, provide a variety of opt-in bonuses. For example, if you own a clothing store, you can offer 15% off their entire purchase as an opt-in bonus.
You can also choose to follow up with your subscribers with discounts, offers, or a combination of both. To grow your email list, you can use the Build tab to generate web traffic to your website. Then, on the Monetize tab, you can choose the affiliate program that’s right for you. For example, if your store ships globally, you can partner with a delivery company like USAPEC to become an affiliate for their services.
When a user opts in to receive email communications from your company, you’ll have their email address. From there, you can send out daily, weekly, or monthly emails containing valuable information that will help them grow your business.
Monetizing With Affiliate Marketing
Every affiliate marketing program is a little different, but most offer you a commission when someone clicks a purchased link or makes a purchase on a promoted product or service. The more people you can get to click a link or make a purchase, the more you can make.
To find products to promote, you can use the Store tab. Here, you can choose the category that you want to focus on. For example, if you sell fashion accessories, you can promote the Accessories category or create a page for each type of accessory.
If you want to choose affiliate products that are more specific to your niche, you can use the List Builder to create a list of specific products that are suitable for your target audience. For example, if you’re an organic food blog, you can create a list of vegan companies that you can promote as an affiliate.
Evaluating Your Cake Email Marketing Results
To find out how effective your cake email marketing is, you can use Google Analytics. Within your Google Analytics dashboard, you can sort your data by day, week, or month to see how many people opened your email and what action they took (if any).
You can also use this data to determine which emails were most effective and which ones you should change or omit in the future. For example, if you notice that a particular email didn’t do as well as you hoped, you can examine the data to see which elements may need to be adjusted to increase engagement.
It’s important to note that Google Analytics only tracks email open and clicks on paid advertisements, not information shared through social media or articles on websites. However, you can use a tool like Google Remarketing to track social media activity and interactions through email.
As you gain experience with email marketing, you can look to hire a marketing expert to help you plan and grow your email list.