How to Use Email Marketing to Increase Sales with Camelbak

Camelbak is a small company that makes backpacking gear, like backpacks and hydration packs, and they were kind enough to send us some of their products to review. If you’ve been on the fence about trying out their gear, I hope this article will convince you to give them a try. Whether you’re a professional camper or you just want to spend a little more time away from your home, their products are worth a look.

Why Email Marketing?

One of the great things about email marketing is that it’s completely free. You can start a campaign with any email provider and there are no limits on how many emails you can send to your audience. Many large mobile advertising companies like Revolutous and TikTok offer similar features for free. So, if you ever want to try out a new marketing tool, email is an excellent place to start.

It’s also one of the most popular ways to get in touch with customers. According to HubSpot, 82% of consumers have used email to get in touch with companies, while only 17% have used social media. That’s a pretty significant gap. If you can capture an email address, you’ve got a potential customer.

Create a Personae

If you want to use email marketing to increase sales, you first need to create a persona for each of the customers you’ll be targeting. You can use the personae to craft email pitches so that you can engage with each of your audience members on an individual level. If you’re new to email marketing, try out a free trial account with MailChimp and see how simple it is to create a few personae. You can also go through their comprehensive guide to get up and running quickly.

Your email customer persona should have all the information you need to write a personalized pitch. Think of a real customer who fits the bill and use that person as a guide. If you can, take this opportunity to get a quick peak into their life by writing a short biography on them. You can also add a bit more personality to your pitch by including some anecdotes about their life. For example, you could write something like:

“Laura likes to spend her free time traveling the world and trying out new food. She also enjoys going on adventures with her family and friends. She’s an avid reader and has been known to disappear for hours while reading a novel. In 2019, her goal is to travel the world and try out new cuisine, all while promoting your product or service.”

As you get more experience with email marketing, you can take this opportunity to get more creative with your pitches. Tailor each email to hit a specific button in your reader. For example, if you’re sending an email to promote a hiking holiday outfit, you might write:

“Hey there! I’m Adam, the founder of EasyHikesUK.com. I’ve put together a list of epic hikes that you can do in Scotland for under $20. If you’ve been wanting to travel to Scotland or want to do some exploring in your own backyard, check out my list! The routes are designed so that even those lacking Highland-fuelled bravado can have a go at them. Whether you’re a complete beginner or you’ve mastered trail running, you’re bound to find a hike that suits your fitness level. So, gear up and get clicking – there’s fresh snow outside!

Now, you don’t have to hit everyone with the same pitch. You can use segmentation tools like Cloudera’s Impala to easily segment your email audience into different lists based on their interests. For example, you could create a special discount code for readers who subscribe to your newsletter but don’t buy your product or service right now. You can use this code when they do buy your product or service later on, which means you’ll be able to send them relevant, tailored content, like an occasional special on your company blog.

Plan Your Schedule

You should always plan your email marketing schedule out a few weeks in advance. Just like a business plan for a hike, you should know when you’ll be sending out your email campaign and how often you’ll be sending it. Use a service like Full Contact to seamlessly integrate your email marketing with your other marketing efforts, like social media. This way, you can ensure that all of your leads come in from the same place. It also makes it much easier to track the results of your campaigns. If you want to get the most out of your email marketing efforts, you should consider using a tool like Full Contact.

Use Short, Snappy Subject Lines

The subject line of your email is one of the most important parts. It’s the one thing that your audience will see, so you need to make it concise and to the point. If you have a limited number of characters, you should probably avoid emojis or other symbols. The simpler the better. You should also make sure that your subject line grabs the attention of your reader. This way, you’ll make sure that your email gets opened and, hopefully, that your reader takes the desired action, which is to buy your product or service. You can use tools like Google’s free Segment feature to easily find the subject lines that perform best for your product, and you can use this data to craft effective pitches for the next campaign.

Camelbak Hydration Packs

One of the best features of these hydration packs from Camelbak is the inclusion of a pocket, which is great for storing maps, snacks, and small items like keycards or business cards. If you’re an organized person who likes to travel light, these packs could be worth the money. They’re also very secure, as the flap that opens on the front can be tied shut to stop any of your gear from getting stolen. While we were unable to test these packs out extensively due to time constraints, we did test them in a number of situations and found that they worked quite well. If you’re an outdoorsy type who frequently travels abroad, these could be an excellent choice. Moreover, since they’re water-resistant, you can easily wash them and reuse them time and time again. This makes cleaning them easier and cheaper, as opposed to purchasing new gear every few months.

Backpacks

If you’re regularly in transit or moving around a lot, one of the best things you can have is a comfortable and secure backpack. These are backpacks from Camelbak that are designed to be compact and lightweight, but still easy to transport. If you’re looking for a travel backpack, these could be a good choice. Moreover, if you have dogs or cats at home who want to come along for the ride, these could be an excellent option as well. Due to their lightweight nature, you’ll be able to feel the weight of your belongings as you walk, preventing any kind of fatigue or back pain. If you like to travel light, these could be a very good option, as long as you have a way to secure them. 

Other Products From Camelbak

Besides the above items, they also make kayaks, tents, sleeping mats, and first aid equipment, among many other things. One of the great things about this company is that even their least expensive items are high-quality and durable. You won’t find many companies that make such valuable products for such cheap prices. If you’re an outdoorsy type who frequently travels abroad, especially if you’re in a new country, you might want to check out all of their products to see if any of them are useful to you. If you have a particular item that you need and don’t see made available, let them know your situation via their customer service and they might be able to help get things sorted out.

Final Takeaway

Camelbak is a reputable company that’s been in the market for a while. If you’re looking for a simple, reliable source of camping gear, these could be a good choice. Moreover, if you have a business that you want to grow, an expanding audience on social media, or you want to try out a new market, they have a product that might be useful to you. If you’re looking for a reliable and well-established company that makes high-quality, durable products, give them a call, as you’ll be in good company.

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