AWeber is a popular email marketing platform used by over 2.2 million businesses around the world. It’s a flexible email marketing tool that can help you create and send out automated emails based on existing customer or prospect lists, social media posts, website traffic or purchases.
The best part? You can create as many email lists as you need with AWeber, allowing you to segment your campaigns and communicate with your audience based on interest. In this article, you’re going to learn everything you need to know about creating multi-channel marketing campaigns on AWeber – from setting up email lists to creating automated emails.
Set Up Your Email Lists
One of the first things you need to do in order to get started with AWeber is to create several email lists. These email lists will serve as your mailing lists, and you can use them to send out automated emails to your audience. You can also create sub-lists within your main list to further segment your audience – perhaps one list for customers, another for prospects, and a special list for your affiliates. Remember: you can always add, edit, and remove subscribers as needed.
Create a Subscriber Pool
In addition to your email lists, you also need to create a subscriber pool. AWeber’s subscription manager is where you can control what features your subscribers have access to. You can give certain subscribers specific privileges, such as being able to see certain content or engage with certain aspects of your platform. The great thing about a subscriber pool is you can use it to send out emails with content that varies based on whether or not the recipient has previously expressed an interest in a specific topic.
Choose The Right Opt-In & Opt-Out
There are two things you need to do in order to get started with AWeber. The first is to make sure that your email lists are completely opt-in. You don’t want to send out any mailers to people who haven’t given you permission to do so – this is called “spammy email” and can get you blacklisted by the email provider. The second thing you need to do is make sure that your email lists are completely opt-out. You don’t want to think that you’ve signed up for an email list and then later find out that it’s being used to spam you or send out unwanted content. Make sure that your email service provider knows that these are email lists that you no longer want to receive mail from. If you’ve opted in to an email list but then change your mind later, you can always choose to unsubscribe in order to avoid receiving any more emails from the provider. Email service providers detect when you try to unsubscribe but don’t actually do so, so make sure that you’re always successfully unsubscribed or that you send out a final email to confirm your wishes.
Take Advantage of AWeber’s Notifications
This feature within AWeber is great for people who like to stay on top of the latest news and content within the email marketing world. You can set up notifications so that you’re instantly notified whenever someone subscribes to your list. You can combine these notifications with other marketing tools, like social media, to gain even more traction with your audience. The benefit of this feature is that you can keep track of all of the people who are interested in what you have to offer, without having to checkin on your mail each day. You can take advantage of this by creating an email list specific to the people who are interested in your product or service – a way to effectively target your audience without having to guess which ones you should be sending the emails to.
Use AWeber’s Dynamic Content
AWeber’s content is powered by Canvas, which is their in-house developed platform. Canvas allows you to create automated emails with rich media content, including everything from image-based emails to those with video content. You can use templates to get started, or you can design your own emails from the ground up and take advantage of Canvas’ advanced email functionality.
Canvas’ functionality allows you to create complex emails, including multiple table grids and embedded documents – not to mention the ability to change the email content on the fly. Furthermore, you can use conditional logic to determine which email content to display, based on a variety of factors. For example, you can use web traffic, purchase data, or social media posts to identify interests or behaviors and then craft an email to address those interests or behaviors. In addition, you can use third-party apps to provide even more content and interactivity within your automated emails. For example, you can have an embedded YouTube video that plays upon receipt of the email.
Create Automated Emails
Now that you have your email lists and a way to send out notifications, you can start creating automated emails. One of the best things about AWeber is that you don’t need to have knowledge of email marketing in order to get started. In fact, it’s quite the opposite: AWeber is very easy to use and requires only minimal planning in order to get you started quickly and efficiently.
The best way to think about automated emails on AWeber is that they are automated replica of a conventional email that you would write by hand. You can use a variety of tools, like HubSpot, to help you plan out your conventional email campaign and then replicate it on AWeber. This allows you to take advantage of AWeber’s email tools while still keeping your email marketing strategy organized and in-house. Furthermore, since you’re already comfortable sending out similar emails to your audience each week, using an automated emailer like AWeber is a great way to continue that tradition and get more out of your existing relationships.
Segment & Target Your Audience
Based on your existing customer or prospect lists and the content that you’ve created, you can begin segmenting your audience and targeting your communications with relevant content.
For example, if you sell shoes online and you notice that some of your customers have a specific interest in boots, you can create an email list specifically for boot-related items and then send out emails with tips and tricks on how to purchase the right pair of boots for your needs. Or, if you notice that your customers have a strong interest in fashion, you can create an email list for them and begin segmenting your content based on the latest trends.
Use Your List To Send Out Special Offers
If you’ve created multiple email lists on AWeber, you can begin sending out special offers to your subscribers. You can use the list of subscribers that have previously expressed an interest in something related to your product or service to send out emails with coupons, discounts, or other perks. Give it a try – you can use this technique for a variety of products and services, from shoes to car accessories to health and wellness products. And if you’re looking to grow your account, this is a great way to do it.
Review And Compose Your Emails
Once you’ve got your automated emails set up and tested, it’s time to review and tweak them based on what you learn from testing. You can use the data that you collect to get a sense of how your emails are performing and then use that information to optimize the content and offers that you send out.
If you’re looking for a tool that allows you to quickly create and send out automated emails based on existing customer lists, AWeber is a great choice. It’s a popular email platform with over 2.2 million users, fully customizable, and proven to boost click-through rates and conversion. Thanks for reading! We hope this article has helped answer some questions about using AWeber for your email marketing strategy. If you have any other questions or need further help, feel free to reach out to us at [email protected].