Email marketing is one of the essentials of any business, regardless of its size. But the challenge is that most email marketing services are designed to help with marketing and sales. This means that whatever you need from a CRM (Customer Relationship Management) software, you have to find a way to do it yourself. Or pay someone else to do it for you.
Thankfully, the CRM platforms have made it a lot easier for business owners to manage their customer data and interactions. As a result, you don’t have to be a tech expert to get started with a CRM. And what’s more, many services offer free trials so you can check out their tools and see how they work before you buy. In this article, we’ll discuss which CRM is right for your business.
AWeber is one of the biggest names in the email marketing world, with over 1.7 million active users. With a user base like that, it’s no wonder that businesses choose to go with AWeber, as it provides a lot of features that a business may need. This includes things like email marketing, lead management, and content analysis.
That last one is important, because no matter what kind of business you have, you’ll need content to keep your customers interested and engaged with your brand. AWeber was designed with this in mind, with features like Hootsuite (a content sharing platform) and Streak (a content analysis tool) built right into the app.
You’ll also find an online marketplace, which allows customers to find the products and services they need, and connect with your business easily. With everything a business needs in one place, it is easy for customers to find your product or service and easily convert this into sales. Another big plus of AWeber is its tiered email marketing plan, where you can choose the price you’re willing to pay for a specific number of emails sent to your customers. Choosing the right price depends on several factors, including how much you’re willing to spend on marketing and the types of products and services you sell.
What About ActiveCampaign?
If you’re looking for a more robust platform with a larger user base, you may want to check out ActiveCampaign. Although it is owned by the same company that owns AWeber (HubSpot), they’re significantly different platforms. ActiveCampaign is designed for sales reps to build leads and manage relationships with prospective customers. As a business owner, you may want to consider this option to get more features and a bigger community.
On the opposite end of the spectrum, you have Webit, which is designed to help small businesses build and manage relationships with their customers. It provides a basic lead management and engagement functionalities, while being completely free. There is also Mobit, which is designed for mid-sized businesses and offers a solid CRM foundation with a bit more complexity than Webit.
Which One Is Right for Me?
As with any investment, there are upsides and downsides to consider before making a purchase. When it comes to choosing a CRM, you’ll need to put into consideration what you need from a platform and whether that’s something AWeber can provide. If you’re looking for a no-fuss solution that can get you up and running quickly, you may want to check out Webit, Mobit, or ActiveCampaign, as they’re the simplest and most accessible platforms out there. But if you need a robust solution with a huge community and the most advanced feature set, you may want to consider AWeber.