AWeber is one of the most popular email marketing tools that allows entrepreneurs to quickly set up automated email campaigns that can be sent to customers or potential customers thanks to the tool’s interface. As you may assume, AWeber is pretty popular because it is simple to use and has an active community.
If you are looking to integrate AWeber with your e-commerce store, you have a variety of options to choose from depending on your needs. One such option is to use a tool known as Timetrade. We will discuss the two most popular methods for integrating AWeber with your e-commerce store via Timetrade.
1. Create a Drop-Shipping Store
If you would like to use Timetrade with AWeber, the simplest and most convenient option is to create a drop-shipping store. With this method, you essentially operate a storefront on your e-commerce site where customers can purchase products that are shipped directly from a third party (most often a manufacturer, vendor, or wholesaler).
The upside to this is that you don’t need to run your own e-commerce store to make use of Timetrade. You can use a service like Shopify that provides you with all the tools you need to launch a digital store quickly and easily. Plus, with Shopify you can also offer customer support through chat, email, and phone calls.
The downside to this is that you don’t have full control over the products that are available for purchase on your site. You also have to ensure that the various regulatory requirements in your country and region are met by the third party provider you have selected. It is not uncommon for entrepreneurs to face some serious legal liability if they aren’t aware of the various legal requirements that come with operating a marketplace.
2. Use a Plugin to Manage Product Variations
An alternative method for integrating AWeber with your e-commerce store is to use a plugin. With this method, you would need to install a small piece of code on your site that is controlled (at least somewhat) by you. The code then performs the function of changing the attributes of the products that are available for purchase (i.e. the variations of a product).
The upside to this is that you have more control over the products that are available for purchase. For example, you can create different versions of a product (e.g. a standard one and a limited edition one) that are connected to a specific email campaign and gain access to that particular email campaign’s sales funnels when a customer purchases one of these special edition products.
The downside to this is that you have to install the plugin manually on your site (it is usually a fairly straightforward process, though). You also have to continuously monitor and update the code since it is not uncommon for plugins to become outdated quickly (due to the fact that the platforms they rely on are also subject to rapid changes and updates).
Which Method Should You Choose?
There are pros and cons to using either of these methods. One of the most important things to consider is how much effort you are willing to put in to use each particular method. The more you put in, the more you will see returns. For example, if you opt for method number one and dedicate enough time to it, you can expect to see significant results within the first month of using the plugin. But if you don’t have the time to create a drop-shipping store or if you don’t feel comfortable installing plugins on your site manually, method two may be the alternative that you are looking for.