The Super Bowl is arguably one of the most iconic American sporting events each year. It’s been going on for more than 70 years and features two teams going head to head while fans cheer on their favorite team through the game.
For many, the Super Bowl is a day of great pride, where they can show their support for their favorite team and enjoy the game alongside friends and family.
And what is a Super Bowl if not an opportunity to celebrate and engage with your audience?
Whether you’re running an email marketing campaign to gain new subscribers or re-engage with current ones, the Super Bowl is a great chance to leverage the event to grow your audience.
So can you use the Super Bowl to engage with your audience in a different way? Can you use the event to promote your business, raise awareness of your products or services, or just promote yourself?
Let’s take a look…
Product Awareness Raises Purchase Consideration
If you sell soap, you can use the Super Bowl to promote your body wash, lotion, or cream. You could run a special offer to get people to try out your product, and if they like it, they might buy more.
Product awareness raises purchase consideration. If someone is aware of a certain product, they’ll have more information to work with when making a decision. They’ll have heard of your company, seen your advertised products in the past, or perhaps even been in your store but didn’t know what body wash to pick out. With product awareness, they’ll have all the information they need right at their fingertips. And in today’s world, that’s invaluable.
Raising Brand Awareness
If you’re not familiar, the acronym OBE stands for “Omni-channel Embedding.” It’s a strategy that incorporates all the various methods of communication (focusing on digital, of course) used by today’s consumer. For example, you might run an email marketing campaign to grab the attention of your audience, but you could also:
- Post on social media
- Display a banner ad on a relevant affiliate site
- Embed a Twitter feed, Instagram, or YouTube video
- Add a clickable product link to a blog post
- …
In other words, there are multiple ways to “embed” content throughout the web, and it’s important to do this in a way that reflects your brand. Doing this can not only help with brand awareness, but it can also boost your SEO.
For example, let’s say you’re a fashion company and you run a special offer for a pair of shoes. You might want to place an advertisement on a shoe store’s Facebook page that encourages people to enter their email address to receive their exclusive offer. As a part of this campaign, you can also ask customers to click on a link in the advertisement that takes them to a blog post about fashion. Now when a potential customer clicks on that link, they’ll be directed to your blog post, where they can discover more about your company, read about your special offer, and make a purchase. This is just one example of how you can raise brand awareness through a multi-faceted approach that includes more than just marketing a product or service.
Get Ready To Engage With Your Audience
The key takeaway from the above is that regardless of whether you’re a B2C or B2B business, using the Super Bowl to engage with your audience can be a smart marketing move. Here are just a few more ideas: