How to Use Cannabis Dispensary Email Marketing

If you’re looking to enter the market for medical or recreational marijuana, you’ll need to consider how to go about doing business via email marketing. With more people searching for and using medical marijuana every day, you’ll want to make sure your emails are interesting, relevant, and provide value to your subscribers.

The first step in creating an effective email marketing campaign is to pick your target audience. You’ll want to choose someone who is likely to be receptive to your messages and is most likely to buy your product or service. Once you’ve picked your audience, you can move on to building a list of potential subscribers.

Pick A Subscriber-friendly Email Format

The best email marketing apps allow you to send a variety of content through one single communication channel, which makes it simpler to keep your subscribers interested and to encourage them to stay subscribed to your email list. When it comes to medical or recreational marijuana businesses, you’ll want to choose an email format that is compatible with your target audience, whether that’s doctors, patients, or the general public. For example, you may decide that your target audience is doctors, so you’ll want to use a medical-themed email signature and include content that is relevant to medical practitioners. Alternatively, you may consider your target audience to be patients, so you may want to use a different email format (e.g., one with a more streamlined business model).

Start Simple

If you’re just getting started, it may be a good idea to take it easy and get something working quickly. You don’t want to complicate the process by trying to be fancy from the start, especially since you don’t know how email marketing works and may make mistakes that could potentially damage your business. Instead, you may want to start by simply creating a sign-up form on your website with a relevant, easy-to-use email address, and a button that says “subscribe now.” If you’re worried about security, you may decide to use a service like MailChimp, which can provide you with a verified email address, or you can use a homemade system that consists of simply using a gmail account and adding an “@” symbol before your domain name. As long as you have a verified email address, you’ll be able to send out your emails.

Use Personal Details

Another way to grab people’s attention is to use details about yourself that are relevant to the topic of your emails. For example, if you were sending out a medical-related email and used a line like “As a doctor, I understand how important it is to keep up with the latest medical research,” you would be able to relate to your audience more easily than someone who didn’t use their experience in medicine.

Keep It Relevant

To keep your subscribers interested, you’ll want to make sure that your emails are relevant to what they are interested in. It’s easy for people to get bored of constantly receiving emails unrelated to their interests. You can help prevent this by ensuring that all of your emails are relevant to something people will find interesting. If you’re using a service like MailChimp, you can find relevant lists based on your target audience’s interests or recent activity, which can help you find the right audience for your product or service. You can also consider using tools like Google Trends to gain additional insights into what is and isn’t relevant to your target audience.

Use Statistics

While you don’t need to use overly complex formulas to make your emails work, you do need to be able to provide your audience with easily digestible evidence that they’re receiving value from your communications. One way of doing this is by including statistical data about your emails and marketing campaigns. If you’re keeping track of your open-rates and conversion rates, you can use tools like Google Analytics to easily track the results of your efforts and determine what is and isn’t working. For instance, if you notice that a certain headline or email format triggers higher open-rates but doesn’t result in a higher conversion rate, you may want to consider changing the content or the way you present your email.

Find The Perfect Email Signature

When you sign up for an email marketing service, you’ll have the option of setting up an email signature. An email signature is the text you’ll see at the bottom of each email before the closing “>” symbol. You can use this space to add a little bit of personality and style and to provide your subscribers with valuable information. Your email signature will also be the first thing people see when they open your emails, so make sure that it contains the necessary information for your audience.

Monitor Your Email List

Once you have a sizable email list, you can start to consider how you’ll approach email marketing. You can utilize a tool like MailChimp to easily create mailings (e.g., to notify your subscribers when there’s new content) and to analyze the behavior of your audience. For example, you can use MailChimp’s metrics to determine when your emails are most effective and where you may want to focus your efforts (e.g., if you notice that a certain day or time interval results in a higher open-rate).

Make Sure Your Content Is Of Good Quality

The quality of your content is essential to the success of your email marketing campaign. If you’re planning to use your own content for your emails, make sure that it is of high quality and properly formatted. You can use a tool like Grammarly to help ensure that your content is free of errors and is easy to understand. Don’t worry too much about being fancy — your content doesn’t have to be perfect to work. Just make sure that it is easy to understand and that you have the necessary facts and figures to back up your claims.

Monitor And Measure The Results Of Your Campaign

To truly understand the effectiveness of your email marketing campaign, you must measure it. There are several different ways of measuring the results of an email marketing campaign, but the most basic of these is to look at how many people opened the email and how many people clicked on the links contained within the email. To keep your subscribers interested, you may decide to send out a periodic newsletter or email to notify them of new content, upcoming sales, or other relevant information.

Make Use Of The Data

The data that you collect during the course of your email marketing campaign can be very valuable. If you’re keeping track of which content produced the most clicks, you may decide to alter your strategy and use this data to identify future content topics. Perhaps the most valuable piece of data for this purpose is the open-rate and click-through rate for each email you’ve sent out. This data can help you determine how effective a certain email marketing campaign or content is and if it is worth continuing to send out. For example, if you notice that a certain email signature results in a high open-rate but you don’t get a lot of clicks when you send it out, you may decide that this particular email format isn’t worth the effort.

Plan For The Future

To prepare for the future of medical or recreational marijuana, you’ll want to take the time to plan and think through the various aspects of your industry. You don’t want to enter the market without thinking about what you’ll do and where you’ll go from here. One of the most important things to consider is how you’ll go about obtaining and keeping customers. For example, if you can’t afford to pay for online marketing (e.g., Facebook ads), you may decide that it isn’t worthwhile spending money on advertising when your target audience is somewhat limited to people who already know you exist.

As you can see, planning for the future of medical or recreational marijuana is quite a bit more complicated than simply jumping in and trying to make a go of it. By taking the time to plan and strategize, you’ll be able to ensure that you have all the information you need to make the right decisions for your business.

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