You’ve got a crush on a girl from Instagram, and you’ve always wanted to be best friends. She’s the most popular person you’ve ever seen, and you think she may like you too. Then she unfollows you, and you become suspicious.
You’ve followed her everywhere, hoping for a miracle and wanting to believe that she likes you like you like her. Is this a case of celebrity fever or could she be pretending the whole time?
What if we told you that there was a way for you to find out for sure? You could ask her directly! That’s right, you could send Carly C at AWeber a cute greeting card or flower delivery, and she would definitely read it.
Whether you’re attracted to celebrities or just want to ask someone if they fancy you, greetings cards are a great way to get the message across. And what’s more, you don’t even need to worry about the person reading your card, because nearly all of them are on some kind of mailing list. So it’s kind of like sending a letter to Santa, but much easier.
Carly C at AWeber: A Short History
If you’re wondering who Carly C at AWeber is, she’s the Vice President of Marketing at the company and one of the country’s top female digital nomads. She previously worked at Blue Bottle and Lettuce.
As well as being a brilliant marketer, Carly is one of the most recognizable figures in the direct-response marketing world. She’s incredibly funny, honest, and down to earth. According to her website, Carly has worked with some of the biggest brands in the world, from Coca Cola to Nike. And as well as owning her own company, she’s also a prolific Instagrammer with over 400,000 followers and the lifestyle brand she promotes is said to be worth £1billion.
Her Instagram Following
On social media, Carly’s Instagram is a goldmine. Not only does it boast a huge following, but she also curates all of her content with extraordinary care. From her outfits to her mood boards, it’s an eclectic mix of everyday style and well-executed marketing tricks. Take a look through her Instagram, and you’ll notice there’s always some form of marketing trick going on. Whether she’s promoting a new product or service, or sharing an Instagrammable moment, you’ll always be able to spot a few marketing tactics in her feed. This being said, she doesn’t always disclose that she’s being paid to promote a product, so you’ll have to rely on your own judgement to determine whether or not to take her at face value.
The Evolution Of Email Marketing
So you decided to send Carly C at AWeber a quick note to see if she would reply. And she did! She actually got back to you within a few hours, which is pretty impressive for a high-powered marketing executive, let alone a girl from Instagram. While still somewhat unexpected, it’s definitely not unheard of for high-profile individuals to get in touch through email. It’s a great way to stay connected, even if you don’t see each other often. And let’s face facts, the chances of running into each other are pretty slim. The world of high-powered marketing is quite small, so it’s not easy for her to meet new people.
The Pros And Cons Of Email Marketing
As we’ve established, email is a fantastic tool for staying in touch with someone you know will be appreciative of your note; however, there are some negatives to consider if you want to have successful mailings.
The first and most obvious con is the fact that people are swooning over email these days, which means your email messages are probably going to end up in your spam folder. Unless you have a very high opening ratio, it’s probably best to avoid sending emails that don’t have a clear purpose. While it would be wonderful to connect with every person you know on social media, that’s not how the real world works. You can’t control which social media channels your contacts are on, and many people don’t have the time to keep up with all of the platforms. So when you fire off an email to someone you think might be interested in what you have to say, you’re almost certainly going to end up in their spam folder. If you do decide to send the email, there are a few things you can do to try and avoid that.
Create A Clear Call To Action
Incoming email marketing messages are often a complete jumble of nonsense. Most messages will start by pitching a product or service and then, before you know it, you’re distracted by a million different offers, alongside affiliate links and spam.
To ensure you’re getting the most out of your marketing emails, it’s important to keep them short and sweet. Create a clear and concise call to action at the end of each message, which will encourage your contacts to take the desired action. You could, for example, ask them to visit your website, sign up for your newsletter, or buy your product. And please don’t be afraid to ask for the order now, rather than later. The earlier you get the order, the sooner you can start working on it, and the less stressed out you’ll be at the end. Everyone likes to feel like they’re contributing in some way, and one of the best ways to do that is by putting yourself in a place of need. People will feel more inclined to help you when you tell them how much you need something. So rather than asking someone if they mind if you buy their product or service, try something like, “I really need a new laptop, and you’re the only person I know who actually makes one. Could I please have a laptop for my daughter’s upcoming university applications? She’s a junior, and she needs something to write her essays on. I don’t want to have to buy her a laptop just to have it break down after a year.” You get the point. People will feel more inclined to help you out when you’re asking for something rather than just buying something you think they might like.
Choose Your Contacts Carefully
If you decide to go ahead with email marketing, it’s important to choose your contacts carefully. Everyone has a spam button they can click if they don’t want to receive unsolicited email. So rather than using any old email account to send out your campaign, create a new one specifically for marketing purposes. Then, check the email address books on all of your devices (phone, laptop, and even your tablet) to make sure there aren’t any duplicates. Sometimes it’s easy to forget about checking email addresses, so make it a point to do so regularly. And last but not least, add a few contacts who work in your target market (people who are likely to be interested in your product or service) to your address book. This will make it much easier to send out your mailings without being swamped by pitches from unknown parties. It takes some time to get to know your contacts, as well as for them to know you, but the results are worth it. And don’t be afraid to ask others for help. If you’re stuck and can’t decide which laptop to get your daughter, ask a friend for their opinion. Or if you need marketing help but aren’t sure who to choose, ask your friends to name a couple of top-notch companies they think you should be speaking to.
After receiving your note from Carly C at AWeber, you followed up promptly with, “So amazing to connect with someone so inspiring, and as a fellow marketing professional, I totally understand where you’re coming from.” The response you got was, “Thank you for reaching out. I really appreciate it.” This is important. So many companies would ignore an email altogether, or at least wouldn’t bother to reply. By taking the time to reply, she’s shown that she’s genuinely interested in what you had to say. The fact that you followed up means that she took the time to read your email, and that’s a good thing.