What’s the Best Way to Send Casual Emails?

If you’re reading this, I assume you’re either a freelancer or you work remotely for a company. You probably get a lot of emails every day, and, to be honest, some of them can be quite the ordeal. Maybe you’re in the middle of writing a pitch and receive a sudden onslaught of sales emails. Maybe you’ve just submitted your last big project and are now waiting for the client to reply. Maybe you’re just checking your personal email for replies to casual questions, like, “What should I wear?”

No matter how you feel about email marketing, you have to admit it can be quite the chore. There are certain emails that just work for you and your team, and there are others that you know just aren’t meant to exist, at least not in their current form. Sometimes you get so absorbed in your work that you forget about the little things in life, like, what’s the best way to send casual emails?

Use Personal Emails

One of the simplest and most effective ways to craft an email that will cut through the clutter is to write it in the first person. Research shows that your personal email is the only email people actually try to read, so make sure that your subject lines, copy, and calls-to-action are all personalized. When you use your personal email, you’re also giving the recipient a sense of connection, trust, and familiarity.

Here are a few examples of personal emails that work really well:

Subject line:

Hi [first name],

Thanks for reaching out. I’d love to assist you with [insert topic or task].

Best regards,

Kate

Sara

Body:

Hi [first name],

Thanks for reaching out. I’d love to assist you with [insert topic or task].

Best regards,

Kate

Sara

Call to action:

Hey [first name],

Thanks for [insert action or offering]. I’d love to assist you with [insert topic or task].

Best regards,

Kate

Sara

If you’re looking for a way to stand out from the crowd, you should really consider personalized emails. Not only will they cut through the clutter, but they’ll also keep your emails topical and interesting. If your customers feel like you’ve truly taken the time to understand their needs and wants, they’ll be much more likely to engage with you in the future.

Use Personal Emails For Newsletters And Alerts

If you’re an entrepreneur, you probably get a lot of newsletters, alerts, and emails from companies that you want to hear from. These are usually pitched as a way to keep you updated on the latest trends and technologies, but they can also be used to promote products and offers that are relevant to your business.

Personal emails are a great way to keep up with these kinds of alerts and newsletters. It would be beneficial for your customers to hear from you in this way, because they know you’re a real person with a personalized touch. Writing emails in a way that relates to your customers will make them feel like you’re genuinely interested in their needs and wants.

Use Personal Emails For Feedback And Queries

If you’re a business owner or manager and you want to give your customers the best possible experience, you should really consider using personal emails for feedback and queries. The same way you’d use your personal email to contact a friend, you can use it to get feedback on your products or services. You can also use it to ask questions about the company or to make suggestions on how to improve. In many cases, you can access this information more quickly and efficiently if you write the email yourself.

The best part of using personal emails for feedback and queries is that you can use a service like Hello Fresh to keep your customers engaged, interested, and feeling like they’re part of the action. When you use this kind of service, you’ll immediately start to see results, since they already have hundreds of thousands of subscribers who are used to getting regular emails about food, lifestyle, and home decoration ideas.

Use Personal Emails For Promotions

Promotions are often used to attract customers to a product or service, or to get them to contribute money or resources to your cause. One of the simplest ways to do this is to write personalized emails to push products and offers that are relevant to your audience. If you own a gym, you can use email marketing to promote various classes and training sessions that you offer. If you’re an author, you can use promotions to send out free copies of your book or to entice potential readers to pick up a copy.

Writing a personalized promotion for a product or service that your audience is interested in is a great way to gain their trust and build a relationship. It’s a win-win situation, because you’re not only getting the customer, but you’re also getting the opportunity to learn more about them.

Use Personal Emails For Event Sign Ups

If you’re an organiser of an event such as a wedding or birthday party, you can use personal emails to attract more attendees and make sure people actually show up to the event. You can also use promotions to get people to register for the event and confirm their attendance. By writing personalized emails and using the right call-to-action buttons, you can get people to do what you want without them even thinking about it.

Use Personal Emails For Sales

Sales, like feedback and promotions, are often used to get people to engage with you and your business, but they can also be used to close the deal. One of the best things about sales emails is that they don’t need to be short. People love to hear longer, more detailed messages, especially when it comes to sales. Make sure that every sentence has a purpose and that your call-to-action is easy to understand.

If you want to use email marketing to its fullest potential, it’s essential that you understand the purpose of every piece of content you send out. You can use this information to refine your strategy and make more effective pitches.

To learn more, read How to Use Email Marketing to Reach a Bigger Audience.

Scroll to Top