Getting your celebrity fix on a cruise ship isn’t just a trend anymore – it’s a way of life. If you’re curious about exploring the seaside vacation with your favorite celebs, you’ve come to the right place.
Thanks to the internet, it’s easier than ever to keep up with the adventures of your favorite celebrities. From revealing interviews to breathtaking photos, the internet is a goldmine when it comes to getting the scoop on your favorite stars. Not only that, but you can also keep up with all of the juicy details about what is happening behind the scenes.
Why Email Is A Must
The internet has made it possible to reach millions of people instantly, and with the cost of a cruise ship ticket around $15,000 per person, that means you have a potential audience of hundreds of thousands. Not too bad for a little email outreach!
Let’s be honest – before the internet, most people got their celebrity fix by going to the movies or spending hours on TV watching reruns. The advent of social media opened up a whole new world for audiences who wanted to keep up with the latest news and gossip about their favorite celebs.
But beyond the fact that the internet gave us more ways to get our fix, email still holds the key. Not just to celebrities but to all brands trying to reach an audience – it’s the cheapest and most effective way of reaching people. Whether you’re trying to sell your product or service or just want to encourage someone to pick up your podcast, email marketing is an essential tool for any business. In 2020, more people than ever are likely to open your email and interact with your content. We’re constantly on our phones checking email, social media, and our work inboxes. It’s become such a crucial part of our lives that email authentication is now considered a security risk if an attacker gains access to your account. So think of email seriously – it’s important!
The Importance Of Frequency
Brands must keep in mind that not all of their customers are created equal. Just because you have millions of viewers on YouTube or Twitter doesn’t mean that all of them are going to become paying customers or even interested in what you have to say. You have to remember that people’s attention spans are shrinking, which means you have to keep content interesting and engaging to keep people coming back for more.
There is a lot of data to support this claim, with people spending an average of six minutes and forty-five seconds on a website and only three minutes and thirty-five seconds reading an email. So the key is to ensure that your email content is interesting, well-written, and engaging and to keep sending it out frequently – every two weeks or so – to ensure that people are still interested in what you have to say after a while. If you want to get someone’s attention, you have to grab it. The data also shows that short, snappy emails work best – fewer than six sentences. In addition, customers love receiving discounts and freebies in their inboxes. So if you’re able to, send out some sort of incentive – either a discount or a freebie – in your emails to keep people interested.
Segmentation Is Important
Even when people are interested in your content, that doesn’t mean that they all want or need what you have to offer. Just because someone reads your blog post about fashion doesn’t mean that they want to buy clothing items from your brand – someone else may have already bought that item, and they’re currently lusting after a yellow dress that you blogged about. So it’s important to segment your audience to determine who you should be addressing with your email marketing campaigns and what you should be pitching to them.
Brands usually segment their email lists using something called interest profiling. This entails you identifying what interests the person reading your email, then tailoring your content to address those interests. For example, if you noticed that your target audience tends to be wealthier women then you might decide that your next campaign would focus on selling luxury goods (e.g., diamond earrings, fur coats, etc.).
Stay In Top Of Mind
The more you send out, the more people will remember you. With email marketing, you have a way to stay in top of mind even when people don’t know who you are – they will simply see your name and think of you the moment they hear it. This is why it’s important to continually email your audience even if you’ve already sent them something recently. It’s also why it’s essential to include your website or social media handles in your emails. When customers click on a link or hashtag of someone they know, their brains automatically start working on creating a memory – which is what you want from email.
Content Is King (And Queen)
If you’re new to email marketing or you’re looking to grow your business, you have to remember that content is what drives business. Customers don’t care about you or your company – they care about what you have to offer. So when you’re creating your content, you have to ensure that it is valuable and of good quality. Fortunately, there is a lot of free content out there, which you can use to your advantage. If you are looking for financial advice, for example, you can find tons of free articles on the internet from established news sites – all of which are just a click away.
In order to generate more leads and sales for your business, you can use tools like Google Analytics to track the results of your emails. With this particular tool, you can see exactly how many people opened each email, clicked on a link or attachment, or converted (i.e., bought a product or signed up for a service after receiving the email).
One Last Thought
If you’re still reading, congratulations! You’ve worked your way through the entire email and made it to the end. Congrats! Now that you’re here, we’d like to suggest one last thing: read some of our other emails that we’ve sent out. We’ve included links to a few of our favorite articles here, but if you’d like, you can also read our blog posts in their entirety – they’re pretty much all connected to an affiliate link so you can easily find something that appeals to you.
At the end of the day, we hope that this article will help you understand why email marketing is so important and will allow you to utilize this medium to its fullest potential. Follow these tips, and you will see increased clicks, opens, purchases, and growth for your business.