Email marketing is one of the most effective ways to communicate with customers and potential customers. When using email marketing, you should always measure the results of your efforts. Without some sort of measurement, it’s difficult to determine whether your email marketing campaign is effective or not. This is why you should always collect and examine data about your email marketing campaign. The following seven charts will help you measure the success of your email marketing campaign and determine what works and what needs to be changed to improve future results.
The delivery rate of an email indicates how many email addresses you were able to acquire for your list. If you’ve ever made an email list, you’ll know that it’s not easy to get people to sign up. You’re probably thinking that everyone wants to get the latest news or products, but that’s not always the case. Most people don’t want to receive emails from unknown entities, so you’ll need to make sure that you have a way to identify yourself as the sender. Many email delivery services, like MailChimp, will give you the ability to track the delivery rate for every email in your list. This way, you can easily determine how many people are actually opening your emails. The image below shows the delivery rate for the whole list. You’ll notice that this rate is constantly rising since the date of sign-up. When you have a lot of new subscribers, it can take time until they realize the value of your emails and start opening them on a regular basis.
The click rate of an email refers to how many people clicked on a particular link in the email. One of the main purposes of an email marketing campaign is to drive traffic to your website or blog. The more people that click on a particular link or button, the more effective your campaign is. When you send regular emails to your subscribers, you’re asking them to take some action, whether it’s to visit your website or to sign up for your newsletter. You can use email marketing to promote your site, sell your products, or simply offer your services. When you send out your emails, you should always include a link to a relevant page on your site. Some people claim that changing the subject line and content of your emails can increase your click rate. Although this may be true, you should still use your own links in your emails. Your click rate is likely to improve if you create compelling copy that offers value to your audience.
The conversion rate of an email indicates how many people carried out a particular action after they received an email from you. In the same way that the delivery rate of an email increases over time, the conversion rate of an email will also increase as well. The most effective way to improve your conversion rate is by using data from previous campaigns to determine what worked and what needs to be changed. Many companies will use their email marketing platform to track the conversion rate for every email in their list. This way, they can determine exactly how many people are converting and which email strategies are leading to the most results.
One of the main purposes of an email marketing campaign is to drive traffic to a website or blog. Once you have that traffic, you can use various methods, including retargeting, to convert these people into paying customers. There are many tools available to help you retarget your existing customers, from email marketing platforms to social media tools like Facebook and Twitter. By using these tools, you can create campaigns that encourage your subscribers to take a specific action, like making a purchase or subscribing to your newsletter. Retargeting is a powerful tool, but it doesn’t happen automatically. You have to create the campaigns and then measure the results.
The open rate of an email refers to how many people clicked on a particular link or button in an email. One of the things that make email marketing so effective is the ability to track the results of each individual campaign. If you ever use a tool like MailChimp, you’ll know that you can track the open rate for every email you send out. This rate will increase as you and your email marketing platform get to know each other better. When you use an email marketing tool, you’ll notice that the OPC (or opening paragraph click) rate is much higher than the click rate. This is because someone who opens an email wants to know what the content is about, but someone who clicks on a link or button in an email wants to make sure that they’re directed to a relevant page on your site. Depending on the email marketing tool you use, you may be able to track the OPC rate for every paragraph or sentence in the email.
The bounce rate of an email refers to how many people opened an email but did not continue reading it after a few seconds. This metric can vary widely depending on a number of different factors, including the size of your email list. If you’re sending emails to a large group of people, the bounce rate will be higher than it would be for a smaller audience. The primary purpose of an email is to get the reader to take a specific action, like visiting your website or signing up for your newsletter. When someone opens an email, they should understand immediately what the content is about and whether or not they want to take the action specified in the email. Any time that someone takes more than a few seconds to think about whether or not they want to continue reading an email, you can assume that they didn’t quite understand what the content was about or whether or not they wanted to take the action specified in the email. Your bounce rate will be higher if you don’t include a call to action in every email you send out. The best thing you can do for your bounce rate is to make sure that every email contains a clear call to action.
CPA (Cost Per Action)
The cost per action (CPA) metric refers to how much it cost you to acquire a particular action. The goal of an email marketing campaign is to get people to take a specific action, like making a purchase or subscribing to your newsletter. One way to track the success of your email marketing campaign is to calculate how much it cost you to acquire each action. Some companies will actually calculate the cost per action for every email in your list. This way, you can easily determine how much it cost you to acquire a subscriber and which campaigns are leading to the best results. The cost per action metric is usually calculated as you’ll find in many online stores. You pay x and you get y units of Product A. Once you have this metric, you can determine what works best for your specific audience.
MARU (Mail Acquisition Rate)
The Mail acquisition rate (MARU) refers to the number of unique email addresses that you were able to collect for your email list. The more email addresses you have, the more opportunities you have to grow your business. There are many different ways that people can acquire email addresses, so it’s important that you find ways to continue collecting them. The best way to improve your MARU is to find ways to get people to subscribe to your email list. One way to do this is by offering a free gift or something of value in exchange for their email address. The key is to make sure that they know exactly what they’re getting into by giving their email address out for free. The more sophisticated your offering, the higher your MARU will be. For example, if you’re running a food truck business and you offer an opportunity to try out your food for free, the chances are that you’ll get a lot of sign-ups.
MRR (Monthly Recurring Revenue)
The monthly recurring revenue (MRR) of an organization or business is the income that they generate every month, regardless of whether or not they had any income during that time period. The recurring revenue of an organization, also known as their cash flow, is a monthly income that they get back which they didn’t earn during that month. This is generally attributed to subscription payments from previous customers or members. Many companies, such as MailChimp, use the MRR metric to determine the success of their email marketing campaigns. This metric can be even more effective than the commonly used CPA metric. The reason is that the MRR metric takes into account all past income and does not rely on one-time purchases or actions. When you measure the success of your email marketing campaign using the MRR metric, you’ll get a clearer picture of how much money you’re actually making.
LTV (Lifetime Value)
The lifetime value (LTV) of an individual or organization is the amount of money or the value of the other services that they’re likely to spend with you over their lifetime. One of the primary benefits of measuring the lifetime value of your customers is that you can examine how much money they’re worth and whether or not you’ll be able to sustainably grow your business. The key is to find a way to measure the lifetime value of your customers so that you can determine whether or not they’re good value for your business.