Cheap Email Marketing Blackhat Devil

The best email marketing strategy should aim to strike a balance between the various platforms and devices your target audience uses.

The key to driving revenue through email marketing is a well-thought-out content strategy built around a reliable email delivery platform.

Let’s take a quick look at the various platforms and devices used by our target audience, the buying decision-makers.

Desktop

The desktop is a familiar sight; whether it’s found on your laptop, your desktop computer, or even your smartphone. The desktop plays a crucial role in our audience’s everyday lives. Everything from spreading the news and sharing articles to banking and working remotely are conducted through the desktop.

If you’re planning on targeting the desktop audience with your email marketing, it’s important to focus on securing a good spot in the customers’ inbox. Although not every email will be opened on the desktop (as evidenced by the continually growing popularity of email newsletters), you can bet that many will.

Mobile

If you’ve even considered targeting the mobile audience with your email marketing, you’ll know that mobile is the future. While it might be true that mobile is the future when it comes to online shopping and social media, that doesn’t mean email marketing is dead.

Security concerns, a lack of internet connectivity, and an ever-increasing amount of content make for difficult circumstances for email marketers.

To maximize your return on investment (ROI), you need to stand out among the din of marketing emails in your customers’ inbox. That’s where a good mobile app comes in. As mobile devices grow in popularity and more individuals start using them as their daily drivers, getting your message in front of the right audience becomes increasingly important.

Tablet

Whether it’s a tablet on the coffee table in the living room or a notebook computer on your kid’s bedroom desk, tablets play a crucial role in our audience’s day-to-day lives. In fact, over 80% of American Express survey respondents had a tablet or smartphone available while participating in their daily internet activities.

If you’re planning on using email to communicate with the tablet audience, make sure you consider the various ways in which they interact with content. Although tablets are great for consuming content, such as web pages, PDFs, and documents, they’re subpar when compared to desktops and laptops when it comes to producing content.

Laptop

As we mentioned above, the desktop is a crucial part of our audience’s day-to-day lives, and it’s no wonder why most individuals and businesses still use them. However, laptops aren’t going anywhere and playing a crucial role in our ever-evolving society. This makes them an ideal platform for digital content creation and marketing. In fact, according to the American Express survey, 60% of respondents used a laptop for content creation and marketing, while only 20% used a desktop.

Smartphone

While tablets and laptops play crucial roles in our audience’s day-to-day lives, smartphones are the glue that keeps it all together. According to the American Express survey, 66% of respondents used a smartphone for content creation and marketing, while only 10% used a tablet.

Although smartphones have incredible capabilities, they’re held back by our own antiquated ideas about what a computer should be. For instance, there’s no standard keyboard that works for all smartphones. And although screen size and resolution are increasing, they’re not keeping pace with the overall growth of devices.

If you’re planning on using email to communicate with the smartphone audience, make sure you check out the various apps they have available and whether or not they use push notifications to stay in touch.

The Importance of Content

The key to securing a good ROI from email marketing is a well-thought-out content strategy. As we’ve mentioned, different platforms and devices have different capabilities, so you need to consider which one is the best fit for your campaign. In addition, you need to ensure that the content you create is of high quality and relevant to your target audience. Using content strategically will help you develop a good relationship with your customers and encourage them to engage with your brand.

The Importance of Email Delivery

Getting people to actually open your emails is more difficult than it seems. According to the American Express survey, only 40% of respondents said they read all the emails they get while participating in their daily internet activities. As we’ve discussed, mobile email marketing is on the rise, due in part to the fact that many people are relying on their smartphones to stay connected to the internet. But that doesn’t mean that everyone will want to read your emails; especially since they can be such a pain to read through in the first place.

The key to securing a good ROI from email marketing is a well-thought-out content strategy. But in order to do that, you need to ensure that your emails reach your target audience. Fortunately for you, we’re going to tell you the exact best way to do this.

The Perfect Platform

If you’re looking to target the desktop audience with your email marketing, make sure you focus on securing a good spot in the customers’ inbox. Although not every email will be opened on the desktop, you can bet that many will. Since most people have only a couple of email accounts on their phone at any given time, make sure you take advantage of the inboxes of your existing customers. You can also consider using a tool like Benchmark to gain insight into your email’s performance, so you can find the best times to send out your emails and when to re-engage with your audience.

Create a Content Strategy

Once you’ve determined the importance of content in driving ROI and the various platforms your target audience uses, it’s time to put into practice what you’ve learned. Content Strategy is an essential part of the marketing plan; it forms the foundation for all your other marketing activities. Essentially, a content strategy defines the purpose of your content, the target audience, the type of content you’ll produce, and the measures you’ll use to determine its success. With a content strategy in place, you can move forward with your email marketing campaign.

Choosing The Right Content

As we’ve discussed, not every email marketing campaign will be a success. But, you can bet there are plenty of well-thought-out strategies that will. As an email marketer, your goal is to choose an email marketing strategy that gives you a good chance of establishing meaningful connections with your target audience. This requires a bit of homework on your part, as you need to narrow down the various content options to just a couple, if you hope to keep things simple.

While it’s always preferable to write original content for your emails, this isn’t always possible. If you’re running an advertising campaign for a small business or looking to grow your personal brand, it’s best to look towards established writers who can bring a unique voice to your subject matter.

Pro-Tip

If you’re looking for an even simpler way to ensure you get your content in front of the right audience, why not consider creating an email list? The American Express survey found that respondents who used email to follow content creation and marketing activities scored much higher when compared to those who didn’t have a list. Perhaps the most significant benefit of having an email list is that you know exactly who you’re reaching out to. You can take advantage of the various platforms and devices your audience uses to your advantage by ensuring that your email list receives content in the format and on the devices they use.

Choosing the right platform, creating a content strategy, and picking the right content are all essential to ensuring you get the most out of your email marketing campaign. If these three steps are taken into consideration, you’ll be able to choose an email marketing strategy that gives you a good shot at generating revenue. And, at the end of the day, that’s what counts.

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