7 Ways to Build an Email List with the Chimp – How to Build an Audience for Life

Have you ever felt stuck?

As the founder of a marketing agency, I hear this question asked every day. While I’m flattered that you’re asking, the answer is usually pretty clear—you’re not trying hard enough.

Marketing agencies exist to help businesses grow. However, sometimes, the only thing standing in the way of success is the lack of conviction held by the business owner.

If you feel like this, you’re in luck because you’ve found the right person to help you. I’m Ben Mercer, owner of Chimp, the leading content automation platform, and the ideal candidate to help you build your business because I have firsthand experience. For the past ten years, I’ve helped Fortune 500 companies and brands like Airbnb and TripAdvisor grow their business through content marketing, and now I’m committed to helping you build a bigger audience for your business.

In this article, I’ll outline seven ways you can use the Chimp platform to grow your email list and inspire action.

Create compelling content

With every update to the Chimp platform, we add new features that make content creation easier and more fun. Our goal is to make content marketing an affordable option for any business.

Thanks to our handy content creation tools and the widespread use of video, your customers are already engaged with your brand before the pitch even begins. Interested in giving it a try? Visit https://www.chimp.com/products/web-editor to create stunning blog posts, landing pages, and more. If you want, you can even export your content to an iOS or Android app so that users can read it on the go.

Build a community

One of the primary functions of a marketing agency is to build an audience—an audience that you can then sell or use to push your products or services. To do this, you need to first create compelling content that will keep your audience engaged. With the Chimp platform, you can harness the power of community building to engage with your audience and establish credibility.

In particular, you can use our Community feature to create engaging content that will drive people to your website and eventually, into your arms (or at least, into your email list). Community is one of the basic building blocks of the Chimp platform and allows you to create groups of users. When you use this feature, you’re given an interactive membership card that you can distribute to your audience. Simply add a button to your website or blog that, when clicked, will connect the user to a login page where they can fill out a quick form to join your community (or, if you have an existing customer base, they can sign up to get the special deal or learn more about your product).

Once you have a community of engaged users, you can harness their power to spread the word about your business and, ultimately, grow your email list.

Use case studies and success stories

In a B2B world, buyers often have considerable trust in the recommendations of other businesses. So if you want to impress your audience, you can use case studies or success stories to illustrate how your business has helped others. From experience, I can tell you that successful businesses are usually those that can prove their worth by providing valuable insight into a problem or opportunity that the reader can implement.

To use case studies effectively, you need to approach the research phase strategically. If you want to learn from the best, you have to be willing to pay the price. In other words, you need to be willing to spend the time to do the research needed to find the most suitable case studies to include in your content.

When it comes to writing case studies and success stories, I highly recommend using a professional services firm that has experience in writing these types of articles. In addition to saving you time, these articles often include an analysis of your competitors so that you can learn the effective methods that they used to grow large audiences. In our experience, this type of research usually costs between $10k and $20k but is well worth it if you want to see your business flourish.

Identify email marketing and social media influencers

Every business is on social media, but not every business is on email marketing. To grow your audience, you need to be on both. While you should definitely be present on social media, you also need to be present on email marketing platforms like HubSpot and MailChimp. By getting in touch with influencers in your industry or niche, you can gain access to a vibrant audience that is just waiting to hear from you.

Include your email address and/or website in your social media profiles so that people can easily find you. Then, reach out to these individuals to ask if they’d be interested in speaking with you about your industry. Once you have a small number of influencers in your corner, you can begin to build an email list by sharing valuable content that will interest and engage your target audience. For instance, if you’re an eyewear company that focuses on safety in the workplace, you might create a blog post that illustrates a scenario where eyewear was instrumental in preventing a serious injury or accident. That post could end up being quite valuable to your audience and, potentially, to the people reading your content.

Use content to grow your email list

If you’re a company that already has a brick-and-mortar location, you can use the space to launch a blog devoted to retail and consumer insight. With this type of content, you can explore a variety of topics including product reviews, in-store promotions, and more!

To make money online, you can use affiliate marketing to promote products that you think are valuable to your audience. Once you successfully join an affiliate marketing network like Commission Junction or Blendon, you can simply track affiliate sales and report earning occasional commissions (at most) on a monthly basis.

If you’re looking to create an affiliate marketing site, you can use a tool like Affiliate Junction to find affiliate programs that fit your product, audience, and expertise. Remember: creating a profitable affiliate site takes time, so don’t expect to see results right away!

There are dozens of ways you can use the Chimp platform to grow your email list. From creating valuable content to actively engaging with your audience, this software can help you get the most out of your content marketing efforts. While it may seem like a challenging task to grow an email list, the process is relatively straightforward with the right tools.

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