What’s the Best Email Marketing Platform for Small Business?

Email marketing is an essential part of marketing for any business, and it’s specifically important for small businesses to get this right, as it can have a big impact on their bottom line. If you’re looking for an email marketing platform for your small business, then there are a few options to choose from. Here are just a few of the best email marketing platforms for small businesses. 


AWeber is one of the most popular email marketing platforms out there, boasting over 2.5 million active users. It’s a great choice for those who want to get started quickly with a free trial, as well as for those who want to keep their email list more intimate. For those who want to keep their email list more intimate, AWeber allows you to set up customized welcome maters, so you can get to know your subscribers more intimately, without pushing out too much content. You can integrate your AWeber subscription with other marketing platforms like Shopify, HubSpot, and others, to form a cohesive communication strategy.


MailChimp is a popular choice among entrepreneurs and small businesses, boasting over 500 million active users, and the most important feature, which makes it a bit more expensive than AWeber, is that it offers a free plan.

While you don’t need a premium plan to get started with MailChimp, you will need to upgrade to take advantage of some of its more advanced features, such as segmenting your subscribers, and utilizing autoresponders.


CrateMail is another extremely popular option for entrepreneurs and small businesses, with over 1.2 million active users. One of the reasons behind its incredible popularity is that it makes building and sending out your emails extremely easy. You can create automated email campaigns, or set them up to send out manually, with the click of a button.

If you’re looking to streamline the process of getting your emails out, then consider CrateMail, as it makes building email lists and sending messages extremely easy.


SendPulse is the newest kid on the block, but it already has over 500,000 users and counting, boasting that it’s “designed for power users and marketing teams.” As the name suggests, SendPulse is designed for marketers and content creators, providing them with all the features they need, in one place. These include automated email campaigns, multiple newsletters, and an integrated webinar platform.

If you’re looking for a comprehensive email marketing platform that can help you automate the process of getting your emails out, then SendPulse is the tool for you.


Finally, let’s not forget about Campaigner. It’s a relatively new entrant to the email marketing field, but it already boasts over 500,000 users, and it continues to grow rapidly. If you’re looking for a simple, yet robust tool to carry out your email marketing campaigns, then Campaigner is the perfect choice.

It has a drag-and-drop email builder, allowing you to easily create personalized emails, based on your preferences, as well as landing pages, for your email campaigns. You can track the performance of your email campaigns, and optimize them based on the results you’re getting, using click-through rates, open rates, and conversion rates.

Campaigner is the ideal choice for small businesses who want to get started quickly and easily, with minimal fuss. It’s also great for marketers who are looking for a new tool to help them stay organized and on top of their game. If you’re looking for a tool to help you get email marketing organized and on track, then Campaigner is the tool for you.

So, which one should you choose? It depends on your needs. If you’re looking for a free, simple tool to get started with email marketing, then AWeber, or MailChimp, are both great choices. If you’re looking for a comprehensive platform, with advanced features, then consider CrateMail, SendPulse, or Campaigner.

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