How to Master Class Email Marketing

If you’re anything like me, you wake up in the morning, excited about what you’ll accomplish that day. You got a project or something you need to get done? Awesome! You’re feeling empowered and inspired, and you can’t wait to dive in. But at some point, the day seems to go nowhere and you wonder why. This article is about one of my favorite topics: avoiding insanity and increasing productivity. Let’s get to it.

Set Up A Workflow

If I had to reduce email management to a single sentence, it would be this: Set up a workflow. A workflow is essentially a process that you follow to get something done. You may follow a set of email campaigns, each one being a separate workflow. You can have a workflow for each of your products (like Blogger, Stripe, or HubSpot), or you can have a workflow for your company (like sending out a quarterly newsletter or following up after a big launch).

One of the reasons why email marketing may feel like “insanity” to you is because you’re not organized enough to follow a workflow yet. When you’re in the middle of transitioning from a solo entrepreneur to a business owner, a work-from-home-father, and an email marketer, your time is probably occupied by a “to do” list that is growing shorter by the minute. You want to make sure that you’re focusing on the important tasks and avoiding wasting time on things that don’t lead to significant results. This is where setting up a workflow comes in.

Prioritize The Most Important Tasks

The first step in organizing your time and avoiding insanity is to prioritize the most important tasks. You know what they are: the things that will make your business or project stand out and succeed, the things that you’ll have the most fun doing, and the things that will allow you to grow as a person and as a professional. When you have a clear picture in your head of what you need to get done, it’s much easier to choose the right tools to make it happen.

For example, let’s say that one of your top priorities this year is to grow your email list. You’ve decided that building a quality email list is a necessary step to gaining credibility and succeeding as an email marketer. You know that to do this, you need to focus on getting in touch with potential subscribers. So you set up a task for that on your to-do list. But along the way, you realize that you also need to send out a few automated emails to existing customers to keep them engaged. That’s two tasks, now! One of the reasons why tasks feel like such a drudgery in your inbox is because there’s so much going on. You have a hundred new emails to manage, and you don’t have time to spend on something as unimportant as sending a few emails. So you delete them. But then you realize that these emails contain information that you need for later, so you mark them as important and…well…they end up in your insanity pile.

I’ve been there. I’ve seen this scenario play out time and time again, and for some reason, it never gets easier. The more successful and experienced you become, the more you realize how much time you spend on tasks that are either unimportant or unnecessary. These tasks pull you away from what you need to be doing and prevent you from progressing forward. So here’s a radical idea: If you want to be successful and avoid becoming overwhelmed, why not consider delegating some of these tasks? Wouldn’t it make you feel better to have someone else handle things that you don’t enjoy doing? Think about how you’ll feel when you cross a task off your to-do list. You did it! You got something important done. You can feel a sense of accomplishment and pride, and you’ll enjoy the fact that you can focus on more important things. What’s important to you and your business will change over time, but in the beginning, it will be very different from what it is today. Everyone around you will notice how productive and successful you’ve become. And that’s exactly how you want it to be.

Use Your Most Effective Psychological Tricks

Setting up a workflow is only the first step to sanity. The second step is to use your most effective psychological tricks. When you’re in the middle of a time crunch, you’ll be tempted to do something irrational, like checking Facebook or Reddit more frequently or taking shortcuts when you’re solving problems. These are all signs that you’re under a lot of pressure and your mind is racing. This is why it’s important to take a step back, take a deep breath, and do something that will assist you in getting the most out of yourself and your time. One way to do this is to employ the effective psychological techniques of self-control and delayed gratification. Why? Because when you do, you’ll feel a sense of fulfillment and pride that you’re using your skills and doing something smart and productive. This will translate into happier and more successful days, which is exactly how you want it to be.

Make Sure You’re Eating Healthy

If you want to avoid becoming insane, it’s crucial that you pay attention to your diet and make sure that you’re eating healthy foods. Most entrepreneurs and business owners underestimate the power of food to affect their well-being. When you don’t have enough nutrients in your diet, it’s quite easy for your body to break down. This, in turn, leads to a number of problems that seem like they’d come from outer space, including forgetfulness, confusion, and flat moods. On the other hand, eating the right food will give you the energy you need to tackle your day. It will also help you stay creative and focused, which are essential for being a successful entrepreneur. When you consider all of this, it’s easy to see why making sure you’re eating healthy is one of the most important tasks you can perform. It can even prevent you from descending into insanity. So make sure you eat plenty of vegetables (especially ones that are dark yellow or orange), fruits, and nuts. And get rid of the candy, the cakes, and the doughnuts. You’ll be amazed at how much better you’ll feel and how much more productive you’ll be once you start following this simple diet plan.

Manage Your Time Better

Managing your time is one of the most important things you can do if you want to be successful. Without proper time management, it’s almost impossible to get everything done that you need to get done. It seems like a simple enough point, but you’d be surprised how many times I see businesses fail because they didn’t put in the necessary time and effort to run their business. When you do have time management, you’ll be able to keep track of all of your tasks and mark them as complete or incomplete. This will give you a better picture of what you need to be doing at any given moment. It’s also a good idea to write down tasks that you need to accomplish. This will save you a lot of time down the road, because you’ll have a record of everything you need to get done. Plus, it’s easy to remember things written down. You can physically see the tasks you need to complete and it’s much easier to get things done.

Develop Rituals

Rituals are essentially consistent, regular behaviors performed in a certain sequence or pattern. These activities should bring you joy and make you feel like you’re making progress toward your goals. Some people prefer to meditate or practice mindfulness during their regular workout routine. Others find that studying literary theory or going to the cinema are enough to feel inspired. Whatever it is, find something that you enjoy and stick with it. This will allow you to get the most out of your workouts and free time while also giving you a nice break from your everyday routine. When you have established these rituals, you’ll find that it’s easier to get extra workouts and tasks done because you know exactly what you need to do. You won’t need to waste time searching for a workout partner or planning activities with friends because they’ll all be tasks you need to get done. These activities may not always seem relevant to your everyday life, but they will all serve a purpose in the grand scheme of things. These are the small things that will make a big difference in the end. They’ll help you become a more efficient and successful business owner.

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